this is my media question 3 answer

2. Planning Stage
To begin planning and before we started to create our music video we needed to look into what our target audience wanted and
research into what type of music we were going to base our project around. To do this we used a variety of different media to find our
audience feedback to questioners and also mood boards were created to put ideas across regarding the music genre and clothing/
colours our target market looked for when picking out a good music video they would watch. Once I had gathered together as much
research and information I needed to then pick a genre and select my target market I then continued to jot down ideas and created a
mood board covering the types of things which would be seen within a pop genre music video and then I covered the areas regarding
what the target audience ages 13-17 would be interested In seeing. Once all of the primary research was completed we begun by
creating a questionnaire covering different questions which we felt would be beneficial to know, regarding what they look for within a
pop genre music video and if they would actually listen to a pop video. Questions such as whether they listened to bands or solo artists
and what type of elements they enjoyed within their favourite music video. Another section of the questionnaire cover what type of effect
they like within a music video and whether they preferred a narrative or performance approach towards a video. From this feedback we
took all the responses from each question in and produced graphs and tally's showing the results. By doing this it gave us a more in
depth perspective into what our target audience really wanted within a music video and gave us an indication into if they enjoyed more
pop music rather than the other genre categories. Another section that we looked at within the planning stages was the Goodwin’s
Theory, this gave us a more researched approach into what he stereotypically feels people look for within a music video, cover aspect
such as a narrative or performance video , the colours , lighting and costumes used. Due to us basing our music video around a lot of
what the audience feedback said we did notice that the majority of the people answering the questions were around the same age, this
means that if we was to appeal to a mass audience it perhaps wouldn’t be as achievable to get big numbers because a lot of the
feedback was from teenagers and not adults, therefore adults are typically known for liking different things compared to the teenage
market. Also we didn’t cover all of what the people said within the audience feedback, this is because we wanted to have some say into
what we included and the storyline we had, due to us all being around teenagers and being on ourselves we also felt we had an input
into what our target market and fellow peers liked. When analysing and looking into other music videos we noticed that a lot of different
effects were used to create an interesting pop music video, therefore when it came to editing the music video ourselves we chose to
experiment with different editing techniques and transitions. We did this to make the music video more appealing and match to our
target audiences preferences. Also when it came to putting all of our paint throwing and lip syncing sections into the video we came to
the conclusion that not a lot of the music was filled and we realised that we needed to quickly take action and change the narrative and
storyline to our music video. Therefore to do this we looked back at our previous music video analysis and what our questioner
feedback gave us. As a group we went back and looked at all our initial ideas and came to the conclusion to add a romantic side to the
music video, due to the song symbolising love we chose to be stereotypical in terms of romantic in pop and use a couples first date to
fill in the gaps on the music video and make the whole song more appealing and interesting to watch, due to the audience wanting to
see what happened at the end of the date.

3. These two photographs show the
initial ideas that our group came
up with to match the audiences
response to the questionnaire and
also match the stereotypical
codes and conventions which take
place within a pop genre music
video.

7. Feedback From Questionnaire
When looking back at our final music video we came to the conclusion that due to our precise and in depth research we found that we
listened to what our audience also had to say and felt we aimed our music video around what we thought our target audience would
like and enjoy watching, without become bored and loosing focus. To fully find out if the target market we aimed our music video
around enjoyed watching our music video we chose to do one final online questionnaire, this covered aspects such as if they found
the video interesting and the main question was whether they got side tracked when watching the clip. These questionnaires were only
sent to people around the age of our target market so we could get a full picture of how much they liked the video and if they noticed
anything, which wasn't interesting and lacked effectiveness. However we did choose to send one of the questioners to someone who
didn’t fit within our target markets age range, surprisingly the results came back very positive and were thus similar to the intended
target market. The first this we checked was on average what was the total rating for our music video, we was given a 7/10 on
average. The majority of the people who filed out the questionnaire and watched our video found the storyline section of the video the
most effective section to the music video. The aspect of the video which a couple of people picked up on was the lack of lip syncing
sections to the video, due to a lot of the music being filled with the couples date and paint throwing. Therefore if we were to improve on
our music video we would therefore take this into consideration and add more of the bands friendship and then continue with more lip
syncing sections. However overall I feel like having the storyline we used was extremely better than keeping it all paint throwing and
drawing on the band member’s face, therefore I’m glad we made the last minute decision to add the couples date in. Although we still
could’ve used more lip syncing sections we felt like the areas were we placed the band singing was the most key point and places in
which there needed to be singing clips.
Another successful thing we gained from hearing back from the audience’s feedback was that they enjoyed the colours and vibrant
lighting that we obtained within the arcade shooting, this fitted into the codes and conventions within a stereotypical pop genre music
video and therefore we feel we met the majority of stereotypes. We also noticed that within the feedback we had people enjoy and
comment on the special effect which we used in reversing the paint throwing sections and adding more interesting editing techniques
through the video, such as slow motion and changing the colouring from a black and white filter to full colour vibrancy. We feel like by
also placing our music video on YouTube it gave us a more oval feedback, due to gaining a couple of likes and over a hundred views
we can clearly see that the music video is enjoyed, even by people that perhaps aren’t within our specific target market.
The last section of feedback which we as a group wanted to take away was to find out is if our target market found our music video
relatable in terms of the storyline and romantic theme to the video. A couple of people did say that they loved the friendship and love
side of the music video, a couple did say that the clip wasn’t as relatable but however others did on the other hand, therefore it was
roughly 50/50 on that section of the questionnaire.