Branding and marketing media studies
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The document discusses the history and evolution of R&B music from its origins in the 1940s to modern artists. It notes that R&B combines elements of rock and jazz with an insistent beat. Lyrics often focus on love, relationships, aspirations and freedom. The document also discusses branding, marketing strategies, and the artist The Weeknd as an example. It explains how The Weeknd used mystery and social media engagement to gain success and promotes his brand through his "XO" logo and merchandise.
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Branding and marketing
1) Rhythm and Blues (R&B) originated in the 1940s from urban African Americans, combining elements of rock and jazz with an insistent beat.
2) Modern R&B artists include The Weeknd, John Legend, Frank Ocean, and Drake.
3) Branding and marketing are important for artists to attract their target audience - branding defines the artist and marketing spreads awareness through advertising, promotions, and social media.
Branding and marketing media studies
The document discusses the history and evolution of R&B music from its origins in the 1940s to modern artists. It notes that R&B combines elements of rock and jazz with an insistent beat. Lyrics often focus on love, relationships, aspirations and freedom. The document also discusses branding, marketing strategies, and the importance of social media for artists like The Weeknd. It provides details on how The Weeknd used mystery and social media engagement to gain success and promotes his brand and music through his signature "XO" logo, merchandise, and song placements in advertisements.
Digipack analysis
This document summarizes a 2001 Top of the Tops digi-pack album. The digi-pack features various pop artists aimed at audiences aged 5-20, as indicated by its bright fluorescent colors on the cover. The front cover depicts the various artists in mid-shots to showcase the genres of boy bands and solo pop artists. Additionally, marketing for the Top of the Pops magazine is included to promote related merchandise and maximize profits. The inside layout lists artist details and tracks while maintaining the consistent Top of the Pops branding. The album complies with generic pop music expectations and serves as an escapist mood lifter for listeners.
Conventions of a music advert
The document outlines key conventions for music advertisements including:
1) Placing the artist's name in the boldest text at the top to promote themselves and their album.
2) Including the album name as the second priority in font size and color to clearly advertise it.
3) Using a main image that represents the artist or their music and creates brand identity, allowing customers to easily find the advertisement.
4) Including the record label's small logo to acknowledge their role in producing and selling the music.
Advert analysis 2
The document discusses design elements used in an advertisement for Ed Sheeran's album "+". It describes how the rule of thirds is used to draw the eye to Sheeran's close-up portrait and the album title. Bright orange and white colors are used that appeal to the acoustic music genre. The plus sign in the title creates a brand identity for Sheeran's albums. The online ad achieves synergy with the print ad and album artwork through its consistent image and logo.
Magazine advert research
The document describes an album advertisement that features a large image of the singer with photoshopped lights in her hair and background. The advertisement uses matching colors and dull colors with a bright title to catch attention. It presents the singer's name and image prominently to advertise her and her album. It also lists the album's songs and reviews to further promote the album.
Magazine advert research
The document describes an album advertisement that features a large image of the singer with photoshopped lights in her hair and background. The advertisement uses matching colors and dull colors with a bright title to catch attention. It presents the singer's name and image prominently to advertise her and her album. It also lists the album's songs and reviews to further promote the album.
Assignment 10: Artist promotion
This document provides information about the artist Michael Bublé, including a list of some of his popular songs from 2005-2014. It then discusses how Bublé's image is currently promoted through his unique style of music that draws on his Canadian/Italian background. Bublé is described as one of the most famous "crooners" who sings in a soft, low voice and replicates the styles of artists from the 20th century like Frank Sinatra. The document also examines whether Bublé's image is inverted or ready-made and how his commercial imperative allows him to generate popularity through his iconic style without needing extravagant promotional methods.
Recommended
Branding and marketing
1) Rhythm and Blues (R&B) originated in the 1940s from urban African Americans, combining elements of rock and jazz with an insistent beat.
2) Modern R&B artists include The Weeknd, John Legend, Frank Ocean, and Drake.
3) Branding and marketing are important for artists to attract their target audience - branding defines the artist and marketing spreads awareness through advertising, promotions, and social media.
Branding and marketing media studies
The document discusses the history and evolution of R&B music from its origins in the 1940s to modern artists. It notes that R&B combines elements of rock and jazz with an insistent beat. Lyrics often focus on love, relationships, aspirations and freedom. The document also discusses branding, marketing strategies, and the importance of social media for artists like The Weeknd. It provides details on how The Weeknd used mystery and social media engagement to gain success and promotes his brand and music through his signature "XO" logo, merchandise, and song placements in advertisements.
Digipack analysis
This document summarizes a 2001 Top of the Tops digi-pack album. The digi-pack features various pop artists aimed at audiences aged 5-20, as indicated by its bright fluorescent colors on the cover. The front cover depicts the various artists in mid-shots to showcase the genres of boy bands and solo pop artists. Additionally, marketing for the Top of the Pops magazine is included to promote related merchandise and maximize profits. The inside layout lists artist details and tracks while maintaining the consistent Top of the Pops branding. The album complies with generic pop music expectations and serves as an escapist mood lifter for listeners.
Conventions of a music advert
The document outlines key conventions for music advertisements including:
1) Placing the artist's name in the boldest text at the top to promote themselves and their album.
2) Including the album name as the second priority in font size and color to clearly advertise it.
3) Using a main image that represents the artist or their music and creates brand identity, allowing customers to easily find the advertisement.
4) Including the record label's small logo to acknowledge their role in producing and selling the music.
Advert analysis 2
The document discusses design elements used in an advertisement for Ed Sheeran's album "+". It describes how the rule of thirds is used to draw the eye to Sheeran's close-up portrait and the album title. Bright orange and white colors are used that appeal to the acoustic music genre. The plus sign in the title creates a brand identity for Sheeran's albums. The online ad achieves synergy with the print ad and album artwork through its consistent image and logo.
Magazine advert research
The document describes an album advertisement that features a large image of the singer with photoshopped lights in her hair and background. The advertisement uses matching colors and dull colors with a bright title to catch attention. It presents the singer's name and image prominently to advertise her and her album. It also lists the album's songs and reviews to further promote the album.
Magazine advert research
The document describes an album advertisement that features a large image of the singer with photoshopped lights in her hair and background. The advertisement uses matching colors and dull colors with a bright title to catch attention. It presents the singer's name and image prominently to advertise her and her album. It also lists the album's songs and reviews to further promote the album.
Assignment 10: Artist promotion
This document provides information about the artist Michael Bublé, including a list of some of his popular songs from 2005-2014. It then discusses how Bublé's image is currently promoted through his unique style of music that draws on his Canadian/Italian background. Bublé is described as one of the most famous "crooners" who sings in a soft, low voice and replicates the styles of artists from the 20th century like Frank Sinatra. The document also examines whether Bublé's image is inverted or ready-made and how his commercial imperative allows him to generate popularity through his iconic style without needing extravagant promotional methods.
Music 3.0
Bobby Owsinski wrote the book "Music 3.0" to help artists be aware of new marketing and distribution possibilities in the social media age. The book describes how social media allows artists to directly connect with fans and distribute music to any screen. It provides 10 low-cost marketing tips and discusses how traditional music industry models are outdated. Owsinski has extensive experience in the music industry as a musician, producer, engineer and author.
Research maga
The magazine advert uses minimal text and focuses on a close-up image of the lead singer to draw attention. It follows conventions like using a white border and including relevant information like the band name, album title, and links to learn more. The lighting is constructed to highlight the singer's face in a natural expression, promoting the album and music genre which seems to be rock based on cues like the singer's eyeliner and style of writing used.
Digipak advert planning
The document discusses plans for a new studio album by The Killers titled "The Lost." It will be released as a digipak containing a CD and DVD. The digipak and accompanying magazine advertisement will feature dark imagery of Hong Kong to represent the album's theme of feeling lost in a city. The digipak draft includes designs for the front and back covers, booklet, CD, and DVD. The advertisement draft highlights key details like the band name, album title, release date, and a featured song. Both are meant to attract audiences and promote the new album in line with The Killers' style.
Presentation for radio
This radio demo targets 17-24 year old males and females interested in drum and bass music. News, weather, and sports segments are included to engage the target audience. The playlist features lesser known drum and bass songs as well as more mainstream songs to keep listeners interested. Speech uses some slang and discusses upcoming music events to appeal to listeners. An advert is included for a drum and bass festival suitable for the target demographic.
Analysis of digipak adverts
This document analyzes conventions used in Digipak advertisements. It notes that artist names are typically featured prominently in bold font to draw attention. Biographical details like nationality and music genre help audiences learn more about the artist. Images are important to put a face to the name and draw audiences in. Close-up shots and eye contact aim to connect more directly with fans. Color schemes, font sizes, and other visual elements are strategically designed to highlight the artist and appeal to audiences. Overall, Digipak ads aim to promote the artist and entice fans to purchase their music.
Intro2musicadverts
This document provides instructions for an assignment to analyze two music magazine advertisements using the P.E.E. structure. Students are asked to find advertisements from two different music genres advertising an album or single. They must then deconstruct the ads, highlighting conventions and answering questions about what is advertised, the target audience, artist/music representation, and the message to audiences.
Poster powerpoint
This document discusses the design process for a promotional poster for a new artist's album. The initial photo was selected to highlight the artist's sophisticated style. A red bar was added to draw the eye and make space for other elements. The iconic logo was positioned in the middle to identify the artist. Finally, additional photos, text, and ratings were included to provide more information and make the poster appealing to its target audience.
Our group pitch
The document provides information about an electronic music band called Ultraviolet. It describes their name, genre as electronic/deep house with 90s R&B influences, and their target audience of teens and young adults. It outlines plans for their music video, which will tell a narrative story inspired by Romeo and Juliet about forbidden young lovers obstructed by their friends. Promotion will focus on social media to engage their target demographic.
Eval 1 continued
The document discusses how the media product, a digipack and website for a musical artist, draws from conventions of real music packaging and promotion. Specifically:
- The digipack follows conventions like consistent theme/colors, photo of the artist, and tracklist/copyright info. Inspiration was drawn from albums by Rihanna, Drake, Estelle, and Brandy.
- The website includes a mailing list for updates, prominently promotes the artist's latest album similarly to Jessie J and Adele, and lists tour dates using Songkick like Jess Glynn's website.
- Conventions from real artists were translated and applied to create a professional-looking digipack and website while promoting
A2 Media Music Video Pitch
Our A2 Media Music Video Pitch.
The song we have chosen is Shift K3y - Beep Beep. We are Four Girls in Yr13 studying Media Studies at Sixth Form
Post production features in work
The document discusses the design and branding choices for a new record label and artist. It describes creating the name "Majestic Records" to stand out from major labels and using the color purple to symbolize wealth. It also summarizes the album poster created to promote the artist, which was inspired by Rihanna's "Loud" poster and features the artist in different shots wearing styles to position her as coming of age. The poster follows conventions of pop/R&B album artwork through fonts, layout, and promoting singles.
Evaluation 2
The combination of the main product (music video) and ancillary texts (digipak and poster) effectively promote the new album through consistent tone and themes. The music video, digipak, and poster all emphasize themes of romance and depression that were shown to appeal to the target audience of teenagers and young adults. Specifically, the music video depicts a romantic relationship from beginning to end with struggles and flaws. The dark-toned digipak and faded poster visuals further communicate feelings of loss and depression. Across all products, extensive exposure of the band helps build their brand recognition to audiences.
Mag+ad2
The document analyzes magazine advertisements for three R&B artists: Michael Jackson, David Gerald, and Monica. It summarizes the key elements of each ad, including the use of color, lighting, reviews, positioning of the artist, and availability of music. It then observes general trends across R&B ads, such as the prominent display of the artist to represent confidence and meet fan expectations, the use of reviews to promote accomplishments, and customized colors representing each artist's style.
Research and analysis – advert
This document analyzes advertisements for Beyoncé's self-titled album and Jay-Z's The Blueprint 3 album. For Beyoncé's ad, it notes that the ad looks casual with no tracklist or release date, but her established popularity means extensive details are not needed. The image positions Beyoncé as powerful and beautiful against a plain backdrop. For Jay-Z's ad, it takes a more traditional approach with the artist and album names in large font and a listing of featured artists and release date. It concludes that while simple designs can work, Erick Morillo is less established than Jay-Z, so his ad will likely feature a close-up image of the artist.
Advert
This document analyzes magazine advertisements for three musical artists from different genres: Foo Fighters (alternative rock), J Shin (R&B), and RaeKwon (hip hop). For Foo Fighters, the ad uses imagery to portray a solid, powerful band identity and focuses on selling the brand image over details. For J Shin, the ad promotes both the artist and album by featuring his image and name prominently. For RaeKwon, purple tones and a mystical font portray a royal image, while intertextual elements reference the album to drive purchases.
Poster analysis
This document analyzes a Jay-Z album advertisement. It notes that the advertisement stands out by not including a picture of Jay-Z, but instead focusing on his name in large font at the top. Musical instruments in the main image suggest a variety of music styles on the album. A simplistic grey background allows other elements like text to stand out. Three red strips reference the album title and record label. Jay-Z's image in the center indicates his fame and roots in graffiti. Logos promote companies involved in the album's production and distribution. Overall, the advertisement catches viewers' eyes through contrast and emphasis on the artist and album name.
Mag ad2
The document analyzes magazine advertisements for three R&B artists: Michael Jackson, David Gerald, and Monica. It summarizes the use of color, transitions, positioning, reviews, and availability in each advertisement. It then draws some general conclusions about trends in R&B advertisements, noting that artists prominently display themselves to represent confidence and meet fan expectations, use reviews to promote accomplishments, and advertise availability more if less mainstream.
Advert Ben Howard Analysis
The advertisement for Ben Howard's debut album 'Every Kingdom' uses typical conventions for promoting a singer-songwriter album. It features the same image as the album cover of Howard swimming alone in open waters. At the top is his name in bold white font to draw attention, and beneath is the album title and information that it is his debut. Details at the bottom tell when the album is available and that it can be pre-ordered. The simple, minimalist design matches Howard's relaxed artistic image and acoustic music style.
Existing Album Magazine Adverts
Social media has become the primary way for artists to advertise new albums rather than magazine ads. Beyoncé released her new album solely on Twitter, which caused iTunes to crash from the high demand. Twitter reported over 1.2 million tweets about the album in 12 hours, averaging 5,300 tweets per minute. Magazine ads were once the main vehicle for advertising singles, but most promotion now occurs online through platforms like Twitter.
Media Evaluation
The document summarizes a student's media project creating a music video for the song "Angels" by Allison Crowe.
The music video was experimental in genre to fill a gap in the indie pop music market. Conventions like lyrics, cinematography, and genre were used. Feedback showed the green screen and black and white scenes were most successful, while the song was less liked. The student learned about defining a target audience and maintaining a brand image through consistent logo use and variety in music video imagery.
Analysis of music advert
This advertisement for a pop artist's album uses bold imagery, styling, and positioning to promote the artist's brand and appeal to fans. The artist is heavily made up and airbrushed, positioned intimately with the audience as a confident and attractive performer. Popular songs from the album are highlighted using the album's color scheme. Key information stands out clearly to allow audiences to easily identify the artist, album name, record label, and other important details to encourage sales.
Question 2 (1)
The document discusses branding and consistency across three products created for a music marketing campaign: a music video, digipak, and website. Key points:
1) A consistent "house style" was used including colors, fonts, and imagery to clearly brand the artist.
2) Locations featured in the music video focusing on an urban environment were also represented in the digipak and advert to maintain synergy across products.
3) Elements like the artist's name and album title were prominently featured in the same font and layout in all three products to further strengthen brand recognition.
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Music 3.0
Bobby Owsinski wrote the book "Music 3.0" to help artists be aware of new marketing and distribution possibilities in the social media age. The book describes how social media allows artists to directly connect with fans and distribute music to any screen. It provides 10 low-cost marketing tips and discusses how traditional music industry models are outdated. Owsinski has extensive experience in the music industry as a musician, producer, engineer and author.
Research maga
The magazine advert uses minimal text and focuses on a close-up image of the lead singer to draw attention. It follows conventions like using a white border and including relevant information like the band name, album title, and links to learn more. The lighting is constructed to highlight the singer's face in a natural expression, promoting the album and music genre which seems to be rock based on cues like the singer's eyeliner and style of writing used.
Digipak advert planning
The document discusses plans for a new studio album by The Killers titled "The Lost." It will be released as a digipak containing a CD and DVD. The digipak and accompanying magazine advertisement will feature dark imagery of Hong Kong to represent the album's theme of feeling lost in a city. The digipak draft includes designs for the front and back covers, booklet, CD, and DVD. The advertisement draft highlights key details like the band name, album title, release date, and a featured song. Both are meant to attract audiences and promote the new album in line with The Killers' style.
Presentation for radio
This radio demo targets 17-24 year old males and females interested in drum and bass music. News, weather, and sports segments are included to engage the target audience. The playlist features lesser known drum and bass songs as well as more mainstream songs to keep listeners interested. Speech uses some slang and discusses upcoming music events to appeal to listeners. An advert is included for a drum and bass festival suitable for the target demographic.
Analysis of digipak adverts
This document analyzes conventions used in Digipak advertisements. It notes that artist names are typically featured prominently in bold font to draw attention. Biographical details like nationality and music genre help audiences learn more about the artist. Images are important to put a face to the name and draw audiences in. Close-up shots and eye contact aim to connect more directly with fans. Color schemes, font sizes, and other visual elements are strategically designed to highlight the artist and appeal to audiences. Overall, Digipak ads aim to promote the artist and entice fans to purchase their music.
Intro2musicadverts
This document provides instructions for an assignment to analyze two music magazine advertisements using the P.E.E. structure. Students are asked to find advertisements from two different music genres advertising an album or single. They must then deconstruct the ads, highlighting conventions and answering questions about what is advertised, the target audience, artist/music representation, and the message to audiences.
Poster powerpoint
This document discusses the design process for a promotional poster for a new artist's album. The initial photo was selected to highlight the artist's sophisticated style. A red bar was added to draw the eye and make space for other elements. The iconic logo was positioned in the middle to identify the artist. Finally, additional photos, text, and ratings were included to provide more information and make the poster appealing to its target audience.
Our group pitch
The document provides information about an electronic music band called Ultraviolet. It describes their name, genre as electronic/deep house with 90s R&B influences, and their target audience of teens and young adults. It outlines plans for their music video, which will tell a narrative story inspired by Romeo and Juliet about forbidden young lovers obstructed by their friends. Promotion will focus on social media to engage their target demographic.
Eval 1 continued
The document discusses how the media product, a digipack and website for a musical artist, draws from conventions of real music packaging and promotion. Specifically:
- The digipack follows conventions like consistent theme/colors, photo of the artist, and tracklist/copyright info. Inspiration was drawn from albums by Rihanna, Drake, Estelle, and Brandy.
- The website includes a mailing list for updates, prominently promotes the artist's latest album similarly to Jessie J and Adele, and lists tour dates using Songkick like Jess Glynn's website.
- Conventions from real artists were translated and applied to create a professional-looking digipack and website while promoting
A2 Media Music Video Pitch
Our A2 Media Music Video Pitch.
The song we have chosen is Shift K3y - Beep Beep. We are Four Girls in Yr13 studying Media Studies at Sixth Form
Post production features in work
The document discusses the design and branding choices for a new record label and artist. It describes creating the name "Majestic Records" to stand out from major labels and using the color purple to symbolize wealth. It also summarizes the album poster created to promote the artist, which was inspired by Rihanna's "Loud" poster and features the artist in different shots wearing styles to position her as coming of age. The poster follows conventions of pop/R&B album artwork through fonts, layout, and promoting singles.
Evaluation 2
The combination of the main product (music video) and ancillary texts (digipak and poster) effectively promote the new album through consistent tone and themes. The music video, digipak, and poster all emphasize themes of romance and depression that were shown to appeal to the target audience of teenagers and young adults. Specifically, the music video depicts a romantic relationship from beginning to end with struggles and flaws. The dark-toned digipak and faded poster visuals further communicate feelings of loss and depression. Across all products, extensive exposure of the band helps build their brand recognition to audiences.
Mag+ad2
The document analyzes magazine advertisements for three R&B artists: Michael Jackson, David Gerald, and Monica. It summarizes the key elements of each ad, including the use of color, lighting, reviews, positioning of the artist, and availability of music. It then observes general trends across R&B ads, such as the prominent display of the artist to represent confidence and meet fan expectations, the use of reviews to promote accomplishments, and customized colors representing each artist's style.
Research and analysis – advert
This document analyzes advertisements for Beyoncé's self-titled album and Jay-Z's The Blueprint 3 album. For Beyoncé's ad, it notes that the ad looks casual with no tracklist or release date, but her established popularity means extensive details are not needed. The image positions Beyoncé as powerful and beautiful against a plain backdrop. For Jay-Z's ad, it takes a more traditional approach with the artist and album names in large font and a listing of featured artists and release date. It concludes that while simple designs can work, Erick Morillo is less established than Jay-Z, so his ad will likely feature a close-up image of the artist.
Advert
This document analyzes magazine advertisements for three musical artists from different genres: Foo Fighters (alternative rock), J Shin (R&B), and RaeKwon (hip hop). For Foo Fighters, the ad uses imagery to portray a solid, powerful band identity and focuses on selling the brand image over details. For J Shin, the ad promotes both the artist and album by featuring his image and name prominently. For RaeKwon, purple tones and a mystical font portray a royal image, while intertextual elements reference the album to drive purchases.
Poster analysis
This document analyzes a Jay-Z album advertisement. It notes that the advertisement stands out by not including a picture of Jay-Z, but instead focusing on his name in large font at the top. Musical instruments in the main image suggest a variety of music styles on the album. A simplistic grey background allows other elements like text to stand out. Three red strips reference the album title and record label. Jay-Z's image in the center indicates his fame and roots in graffiti. Logos promote companies involved in the album's production and distribution. Overall, the advertisement catches viewers' eyes through contrast and emphasis on the artist and album name.
Mag ad2
The document analyzes magazine advertisements for three R&B artists: Michael Jackson, David Gerald, and Monica. It summarizes the use of color, transitions, positioning, reviews, and availability in each advertisement. It then draws some general conclusions about trends in R&B advertisements, noting that artists prominently display themselves to represent confidence and meet fan expectations, use reviews to promote accomplishments, and advertise availability more if less mainstream.
Advert Ben Howard Analysis
The advertisement for Ben Howard's debut album 'Every Kingdom' uses typical conventions for promoting a singer-songwriter album. It features the same image as the album cover of Howard swimming alone in open waters. At the top is his name in bold white font to draw attention, and beneath is the album title and information that it is his debut. Details at the bottom tell when the album is available and that it can be pre-ordered. The simple, minimalist design matches Howard's relaxed artistic image and acoustic music style.
Existing Album Magazine Adverts
Social media has become the primary way for artists to advertise new albums rather than magazine ads. Beyoncé released her new album solely on Twitter, which caused iTunes to crash from the high demand. Twitter reported over 1.2 million tweets about the album in 12 hours, averaging 5,300 tweets per minute. Magazine ads were once the main vehicle for advertising singles, but most promotion now occurs online through platforms like Twitter.
Media Evaluation
The document summarizes a student's media project creating a music video for the song "Angels" by Allison Crowe.
The music video was experimental in genre to fill a gap in the indie pop music market. Conventions like lyrics, cinematography, and genre were used. Feedback showed the green screen and black and white scenes were most successful, while the song was less liked. The student learned about defining a target audience and maintaining a brand image through consistent logo use and variety in music video imagery.
What's hot (20)
Similar to Branding and marketing media studies
Analysis of music advert
This advertisement for a pop artist's album uses bold imagery, styling, and positioning to promote the artist's brand and appeal to fans. The artist is heavily made up and airbrushed, positioned intimately with the audience as a confident and attractive performer. Popular songs from the album are highlighted using the album's color scheme. Key information stands out clearly to allow audiences to easily identify the artist, album name, record label, and other important details to encourage sales.
Question 2 (1)
The document discusses branding and consistency across three products created for a music marketing campaign: a music video, digipak, and website. Key points:
1) A consistent "house style" was used including colors, fonts, and imagery to clearly brand the artist.
2) Locations featured in the music video focusing on an urban environment were also represented in the digipak and advert to maintain synergy across products.
3) Elements like the artist's name and album title were prominently featured in the same font and layout in all three products to further strengthen brand recognition.
2. research 2
The document provides an analysis of an album cover for Drake's album. It discusses various elements of the main image including Drake telling his audience that "the sky is the limit" and that he is in his own league. It also notes that the image includes the CN Tower in Toronto, where Drake is from, and suggests the urban background relates to his music. Additional elements analyzed include the simplicity of the image, Drake's recognition in Toronto, and the implication that his album could have incredible views. The small image of Drake on the tower is said to imply he doesn't need to be big to make a loud song.
Shakar
The document discusses conventions for digipak packaging for CDs, including displaying the album title, artist name, images, release date, and other identifying information. It also examines digipaks and websites of similar artists to understand how they portray their image and brand identity. Examples of digipaks for Kanye West, Eminem, and Kendrick Lamar are analyzed for the symbolism, colors, fonts, and photos used to represent the artist and advertise the album.
Brand Identity Research
Brand identity is how an artist wants to be perceived through elements like their name, logo, and imagery. It allows audiences to easily recognize an artist's work. Eminem and Kanye West have both effectively used brand identity techniques. Eminem established an alter ego, Slim Shady, and maintained consistency with fonts and album titles. Kanye used the nickname "Yeezy" and his Yeezy shoe collaboration to develop his brand. Artists also leverage convergence media like social media and styling to further build their brand identity across different promotional platforms.
Brand Identity
Brand identity is how an artist wants to be perceived through recognizable components like name, logo, tagline and imagery. It allows audiences to easily recognize an artist's promotional products and consume them through appropriate channels, helping artists and record labels meet their goals of profit. Eminem and Kanye West have both effectively created brand identities through alter egos and nicknames ("Slim Shady", "Yeezy") that audiences associate with them, as well as consistent fonts, logos and album promotions that reinforce recognition over time. Social media integration and distinctive stylistic appearances in music videos and tours also help build an artist's brand identity through various media platforms.
Brand Identity
Brand identity is how an artist wants to be perceived through elements like their name, logo, and imagery. It allows audiences to easily recognize an artist and their products. Eminem and Kanye West have both effectively used brand identity techniques. Eminem created his alter ego "Slim Shady" and established a consistent font and logo. Kanye used his nickname "Yeezy" for his album Yeezus and shoe brand YEEZY. Artists also promote their brand across convergence media like social media, appearances, and styling to further recognition and sales goals.
Shady Records
Eminem, whose real name is Marshal Bruce Mathers, is a famous 44-year-old rapper who was signed to Dr. Dre's record label Aftermath Entertainment after gaining recognition from underground rap battles and becoming the runner up at the 1997 Rap Olympics; he has since founded his own label, Shady Records, which focuses on hip hop artists like Eminem, 50 Cent, and Yelawolf.
Purpose of a music video - media
This powerpoint has been made to show people what the purpose of a music video is, i have included information, images and links to music videos.
Research into magazine adverts
The document discusses magazine advertisements for various music artists found in Q Magazine and Kerrang Magazine. Q Magazine targets older music fans over 25 years old and features many genres of music. The ads in Q Magazine primarily feature pop artists like Paloma Faith and Lily Allen promoting their image. Kerrang Magazine is devoted to rock music and its ads feature heavy metal/rock bands like Slipknot, Die Antwoord, and Motorhead using dark imagery and fonts typical of those genres rather than the artists' images. The ads vary greatly between the magazines depending on their intended audience and music genres covered.
Research into magazine adverts
Q magazine targets older music fans and features many genres of music. Advertisements in Q magazine primarily feature photos of pop artists like Paloma Faith and Lily Allen to promote their music and public image. Advertisements in Kerrang magazine, which focuses on rock music, do not typically feature photos and instead use fonts, graphics and information like tour dates to promote bands like Slipknot and Motorhead. The style of advertisements varies between magazines depending on the targeted genre and audience.
Branding and Brand Image
Branding creates a unique image for a product to make it recognizable and memorable through consistent advertising themes. For musicians, marketing campaigns craft an image of the artist's music, look, and personality to appeal to audiences and sell their music. Taylor Swift's album 1989 promoted her shift from country to pop music through imagery like her shorter hair, city backgrounds, and lack of guitars in photos. The album and merchandise featured consistent 1980s-inspired fonts, colors, and polaroid-style photos to clearly brand her new pop image and make her recognizable to consumers.
Jack the lad swing – jls
This document discusses various aspects of JLS's branding and image over time. It notes that JLS kept consistent colors associated with each band member on their album covers to help fans relate to their favorite member. Their album photos focused on aesthetics with mid-shots of the boys in low lighting. JLS also established individual colors to make each member recognizable. Their merchandise starting at £30 and appearances promoting it helped build their brand. Newspaper articles and mentions with other popular artists showed JLS building global media popularity. Music videos also kept consistent colors and lighting to match albums while showcasing their mainstream style and performances.
Market overview
After researching music/album advertisements from artists like Ed Sheeran and Justin Bieber, the document discusses key elements that should be included in advertisements to appeal to target audiences, such as the artist name, album name/genre, release date, and tour dates. It also notes that Justin Bieber's advertisements contributed greatly to his commercial success. The document then discusses analyzing different digipak styles and concluding that a retro, unique design would be best. It also notes design conventions like the track list and artist image. Finally, it examines music videos from artists like Taylor Swift and concludes certain elements should be included, like fast cuts, colorful clothing, and relationship narratives.
What is the purpose of a music video
This document discusses the purpose of music videos and how artists are promoted. The main purposes of a music video are to further promote an artist and project the concept and story of their song visually. Music videos can launch an artist's career globally and be shared widely online and on TV. Artists are also promoted through social media, artwork, merchandise, tours, TV appearances, radio airtime, websites, and advertisements. Working with multiple companies to promote an artist across different mediums using a consistent image is called synergy.
Question 2 evaluation
This document summarizes the branding and marketing work Denisa Sykaj did for an A2 media coursework project involving creating a music video, digipack, and magazine advertisement for a rap/hip-hop artist. It describes researching existing rap/hip-hop brands to develop an identity representing the genre. Images were chosen for the digipack that portrayed the artist's style and fit rap conventions. The packaging and ad were designed to appeal to the target audience of 17-19 year olds through visuals and labeling.
Magazine and digipak evaluation - evaluation question 1
The document discusses conventions used in media products and how the student's media ancillaries develop or challenge conventions.
Some key conventions utilized include featuring the artist prominently on promotional materials like the magazine advert and digipak to draw attention to them. Outdoor natural settings are used to portray the artist positively, mirroring conventions in the genre. Consistent visual themes like a dominant color span multiple pieces to create cohesion. Including social media platforms and clear labeling of album details follows standard conventions. The ancillaries aim to effectively promote the artist and album within conventional expectations for the genre.
Task 6 magazine advert analysis
1) The document analyzes two posters - one for the band 5 Seconds of Summer and one for singer Demi Lovato.
2) It finds that both posters use simple color schemes and designs that appeal to their target audiences. For 5SOS, the target is teenage girls.
3) Key elements that identify the artists are prominently displayed on the posters, like the band logo and large text of the names. Additional details like casual clothing and relaxed poses help connect with audiences.
Evaluation q 2
The document discusses brand identity for an artist named Jake Dylan. It examines how the artist's logo, font, colors, photography style, and location choices help create a recognizable brand. For Jake Dylan, the logo uses a soft font in white to appeal to the pop-soul genre. Photographs feature the artist in casual clothing against countryside backdrops. While the music video does not include these branding elements to better portray the song's message, the poster and album digitally feature consistent logos, fonts, locations and costumes to clearly identify them with the Jake Dylan brand. In conclusion, the document evaluates how these branding techniques help create a recognizable identity that can increase sales and connect various media pieces to the same artist.
Poster Analysis
The document discusses and compares two music posters - one for British artist Tinie Tempah and one for American artist Jay-Z. For Tinie Tempah's poster, the artist is featured prominently to help recognition as he is not yet mainstream. Details of his style and persona are conveyed through his clothing and accessories. Font and design match the "spacey" theme of his album. For Jay-Z's poster, he is in the background while the recognizable Roc Nation logo takes center stage. Visual cues portray him as sophisticated yet laid back. Both posters strongly link to their respective album covers for easy recognition. They follow conventions of the hip hop/R&B genre while differing in the amount of release information
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Branding and marketing media studies
- 1. Rhythm and Blues R&B also known as rhythm & Blues originated in the early 1940’s from urban African Americans. This genre consist of a combination of rock , jazz based music with a heavy, insistent beat. During 1995 RNB featured drum machine-backed rhythms and a saxophone-laced beat for a jazz feel whereas now artist incorporate electronic , machine made sounds and instruments. Most of these song lyrics base around the topics of love , relationships, aspirations and freedom. Modern RnB artist include The Weeknd , John Legend , Frank ocean , Drake and many more.
- 2. Branding and Marketing Branding and marketing is an important part to an artist and their music , in order to attract their targeted audience. Branding defines the artist and defines what their target market think they are. Incorporating elements of your personality, beliefs or attitudes is always a way to create a unique brand for yourself. Artist can do this through a remarkable logo, Fashion statement, Vinyl release, website layout or a cool merchandise. Marketing is simply to reach the artists target audience with advertising, promotions and public relations.
- 3. The Weeknd- Abel Tesfaye Social media is the most important technique of marketing as it’s the easiest strategy to promote globally. Through out his career he has remained anonymous until recently. Using mystery marketing all around social media gained him success both in his music and as an artist. Abel quotes "We live in an era when everything is so excessive, I think it's refreshing for everybody to be like, 'Who the f*** is this guy?'" Since then , Tesfaye has used social media as a major platform to engage his fan base of ‘XO’. He has used twitter to post several lyrics from his upcoming songs as well as Facebook and Instagram to promote his recent album ‘STARBOY’.
- 5. Advertising Abel continues to use traditional marketing techniques alongside new media such as advertising. He uses advertising as an advantage to promote his song and gain recognition. His song ‘High for this’ was featured in a Hugo Boss TV commercial. https://www.youtube.com/watch?v=yJ8in6oFMUs
- 6. Branding- logo Abel has his own slogan to symbolize his fans as well as a part of him. This logo conveys a meaning of ‘hugs and kisses’ towards his fans. Some also say that this logo addresses his love for drugs as the letters ‘XO’ stand for Ecstasy and Oxycontin. Selling merchandises of your own is a particular promotion strategy all music artists use. This will further promote the artist as well as their music. Abel has his own merchandise, all Featured with his signature ‘XO’. Using this slogan on his merchandises will make fans eager to buy it as its something that clearly represents ‘The Weeknd ’
- 7. Chosen Artist – Nathan Morgan Our chosen artist is an Independent artist named Nathan Morgan. He promotes his music through his YouTube account ‘NaMo official’’. This way many people can easily notice him and access his music, as YouTube is a major platform used by everyone. Now that Snapchat is extremely popular and used by various different demographics, Nathan has used this as an opportunity to promote his music through videos and images on Snapchat. He has also used Instagram to post screenshots of his YouTube videos, to gain more recognition.
- 8. Branding-Logo This is Nathan Morgons stage name ‘NAMO’ representing the first two lessons of his name and surname. It’s a graphic mark to represent his music and him as an artist. This makes him unique and stand out from the rest.