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In what way does your media product use
1. In what way does your Media
product use, develop or challenge
forms & conventions of real media
products?
Charlie Norris
2. Codes & Conventions
โข The codes & conventions know what genre of
music interests them the best. For music videos
they also help people understand the music
genres too.
โข They can be placed into 2 categories โ
โTECHNICALโ and โSYMBOLICโ
โข TECHINCAL = Structures how equipment and
technology are used in order to show the
meaning, this is usually shown using different
camera shots and angles. Also by editing in a
unique and different way by using non-diegetic &
diegetic sound as well as linking it towards the
chosen genre.
3. Codes & Conventions (Cont.)
โข SYMBOLIC = Shown by the connotations &
denotations as it shows signs and the
meanings behind them. Itโs done most
effectively when it shows mise-en-scene
throughout the video including facial
expressions to show how somebody is feeling
within that specific moment.
4. Our music video: The Fray โ โHow to
save a lifeโ
โข Within our music we decided to use the genre โIndie-
Popโ as I was familiar with this genre from using it last
year and my partner used the Pop genre to create our
music magazines.
โข This therefore meant that we both have good
knowledge and understanding of how we can portray
these 2 genres together as a collaboration and make
them work well together. In order for us to associate
our music video to Indie-Pop we added in conventions.
For example, using costume & clothing to give our
character an Indie look, which is unique and different.