The document discusses audience theory and profiles for different types of media content. It defines the hypodermic needle theory as the idea that media can directly influence thoughts and feelings of a passive audience. It also provides examples of how people use media for information, identity, social interaction, entertainment, and discusses consumer generated content.

1. Audience
Theory
Nathan Williams

2. • Primary Audience
• the primary audiences would be
teen ages as its an Acton
• Secondary Audience
• Older audiences would see this
film because they was around for
classic spy films like Jason borne or
James bond
Audience Profile

3. Audience Profile
• Primary Audience
– Its an action film so its appeals
to teenage audiences 14-24
• Secondary Audience
– A lot of the older generation
are already sold on it because
they watched the original ones

4. Audience Profile
• Primary Audience
– The primary audience its
teenagers because it horror
• Secondary Audience
– Older people that have read
the book

5. Hypodermic Needle
• Definition
– The theory that the media can directly influence
the thoughts and feelings of the passive
• Example
– For example at the begging of the film
mrs.doubtfire robin Williams refuses to voice a
character that’s smoking because it promotes
smoking to kids

6. Uses and Gratifications Information
• I uses bbc for information on news articles I find interesting
• For advice on a decision I would google relevant articles or ask on social
media or ask google to flip a coin
• For things I'm curious in I use YouTube, I use a similar method for learning
new things

7. Uses and Gratifications Personal
Identity
• I watch tv shows that Identify with, for example I like the tv show smallvile
because I identify the always does the right thing hero, and the problems
he faces with high school

8. Uses and Gratifications Integration and
Social Interaction
• I watch different popular movies so I am able
to involve in social interaction so I can make
friends in a new environment. For example
speaking to people at college.

9. Uses and Gratifications Entertainment
• I listen to music and watch tv shows as a way
to relax from a stressful day. Also I watch
YouTube as enjoyment as I enjoy watching
funny videos on YouTube.

10. Uses and Gratification – information
and personal identity
• I use newspaper to gain information about
daily life and society as it satisfy my curiosity
about what goes on in the world. For example
BBC provides information about all parts of
the world.
• I watch TV shows to create a personal identity
as I gain good behavioural traits. For example
superman is always polite and helpful

11. Uses and Gratification - social
interaction and entertainment
• I watch popular movies so I can have social
interaction with other people my age. For
example watching the marvel movies so I can
gain more friends at college.
• I use music as a sense of entertainment so I
can relax at the end of a stressful day. For
example listening to panic at the disco.

12. Consumer Generated Content
• Example
– Fan fiction or fan art
• What are the advantages to media producers?
– Free advertisement
• Why would the audience generate content?
– Because they have a genuine interest in the
content and use it as a way of escapism