The document discusses audience profiles for various media properties: - A children's show aimed at 5-10 year old males who would enjoy the learning and animal aspects. Teenagers may watch due to childhood nostalgia. - A nature documentary appealing primarily to interested male and female adults with descriptive animal details. Children are a secondary audience attracted by bright colors and facts. - A teen drama appealing primarily to female teenagers due to attractive characters and somewhat relatable family/friend plots. Adults may watch with teenagers.

1. Theory- Audience
Celina Smith

2. Audience Profile
• Primary Audience
– This will appeal more to children aged 5-
10 and will be male. This is because it
includes learning aspect which children
love and animals, male’s will appeal to
this show more as the main character is
male and that is someone to associate
with
• Secondary Audience
• The secondary audience is teenagers
both male and female. Teenagers are
likely to watch the show when it was
on TV as their younger sibling would
watch it. Also teenagers now might
watch it as they use to watch it as
child and that might be the best
memory they have of their childhood.

3. Audience Profile
• Primary Audience
• Male and female adults will
enjoy this more because it goes
into descriptive detail on how
animals live.
• Secondary Audience
• The secondary audience is male
and female children, this is
because it includes animals and
how they live this will attract
children as there is bright
colours and involves a factual
side to, this will attract children
as they want to know
everything.

4. Audience Profile
• Primary Audience
Female teenagers as the two
characters are visually
attractive. Teenagers will
watch this more as the plotline
is somewhat relatable due to
family and friends
Secondary Audience
• Male and female adults as
they might be in the room
as the primary audience
watch it.

5. Hypodermic Needle
• Definition
– Where the media producers put stuff in the media
to influence the audience
• Example
– Newspaper

6. Uses and Gratifications Information
• Using the BBC news page I can find out the
happenings in the world quickly and easily. It
is a source of news that is regularly updated
and it accurate.

7. Uses and Gratifications Personal
Identity
• I use Facebook groups to reinforce my views
and beliefs of different fandoms. It changes
my views on what music I like and listen to.

8. Uses and Gratifications Integration and
Social Interaction
• I use Facebook to keep in contact with my
friend’s and family in Germany as I don’t get
to see them. This means I can keep up with
what they are doing.

9. Uses and Gratifications Entertainment
• I use Netflix to watch different tv shows and
movies. I watch thing with either a strong lead
character. I also watch thing crime related as I
like to find out how people get caught.

10. Consumer Generated Content
• Example: YouTube pretty little liars fan
mashup videos
• What are the advantages to media producers?
– You can share your theories about a character and
show off your editing skills
• Why would the audience generate content?
– To genarate money and to get publicity