The document discusses different audiences for various media properties: - The primary audience for a superhero film is teenage boys aged 13-19 interested in superheroes, while the secondary is men aged 20-35 interested in actors and stories. - For an animated film, the primary is children aged 5-12 interested in characters and colors, and the secondary is parents aged 30-50 interested in jokes and storylines. - A film focused on a character like Venom has a primary audience of teenage boys interested in looks and powers, and a secondary of men aged 20-35 interested in actors and the character.

1. Theory- Audience
Your Name

2. Audience Profile
• Primary Audience
– 13-19 (teenagers) boys
– Interested in the super
hero's
• Secondary Audience
– Young adults 20-35 men
– interested in the actors
and story

3. Audience Profile
• Primary Audience
– Kids 5-12
– Interested in the characters and the
bright colours
• Secondary Audience
– adults 30-50 ,parents
– Interested in the jokes and the
storyline

4. Audience Profile
• Primary Audience
– 13-19 boys
– Aimed at people that are interested
in how the character looks and
there super powers.
• Secondary Audience
– 20-35 men
– Aimed at adults because they are
interested in the actors and the
character venom

5. Hypodermic Needle
• Definition
– When audience believes what is said in media
• Example
• In the news it said aliens are invading the
planet so everybody would start panicking

6. Uses and Gratifications Information
• You can use bbc bitesize to find out
information, to find advice you can on forums
to found out information on their. You can also
learn things on websites such as bbc,
Wikipedia and bbc bitesize.

7. Uses and Gratifications Personal
Identity
• Reinforcing personal values is when you follow
someone famous on the internet and you
learn about them and how the as a person for
example on reality shows.
• Developing behavioural traits is when you
start to gain actions from things that you see
on the internet that people are doing
• Identifying with valued other in the media is
when you start learn about someone else
famous on media

8. Uses and Gratifications Integration and
Social Interaction
• Identifying with others is when you meat
someone new for example someone random
started following you and you follow them
back.
• Substitute for real world companionship
would be talking to someone on FaceTime or
skype

9. Uses and Gratifications Entertainment
• An example escapism is listing to music and
trying to block out everything else that is
going on.
• A example relaxation is siting down or laying
down doing nothing listening to some relaxing
music
• Enjoyment is when you watch a movie or
YouTube video for fun to get enjoyment.

10. Consumer Generated Content
• Example
– YouTube video or social media post for example
Instagram.
• What are the advantages to media producers?
– They gain money off huge influencers when they post
pictures.
• Why would the audience generate content?
– The audience generate content to sow others
something or because they find it entertaining and
fun.