Theory audience pro-forma

1. Theory- Audience
Your Name

2. Audience Profile
• Primary Audience- The main primary audience for the
Lego movie would be children as the film is about Lego
which is a kids toy that has been around for decades. The
film also include characters that are aimed to make the
children laugh and to make the film more enjoyable for
them. The film is also presold to the kids as children know
what Lego and will play with Lego so as soon as they see a
film about Lego they will already want to watch it without
even having to watch the trailer
• Secondary Audience- The secondary audience for this
film is parents because as it relates to them as well as the
parents of the children are of likely to have played with
Lego either with their child or when they were a child and
the film . It also targets adult by mocking adult life and the
film also includes some famous celebrities such as
Channing Tatum and Chris Pratt and they’ve done this to
get adults/ older people interested in the movie as they
will know these Hollywood celebrities

3. Audience Profile
• Primary Audience - I think the primary
audience for this film would be teenage girls (15-
24) as women are more likely to watch romcom
films than men are and they promote that females
are more empathetic than men are. The primary
audience is also females because they don’t
include a lot of thinking to understand the film
• Secondary Audience – I think that the
secondary audience for the film love actually is
men because they will go and watch the film with
their girlfriend and they will both watch film
together as movies like these often their emotions
and problems are the same as the ones in the film
and this helps set some kind of aspirations and
standards of the relationship

4. Audience Profile
• Primary Audience – the primary audience for the
film iron man 3 are males aged 18-34. I think the younger viewers enjoy
the violence and fight scenes of the film whilst older viewers grew up with
comics and marvel use to make comics and marvel made this film so for
the older viewers this is just a different way for them to experience the
film rather than through comics from their childhood. I also think the film
is more likely to appeal to the males audience more than females because
of the action genre in the film.
• Secondary Audience – The secondary
audience for this film would be younger male viewers ages 15-17 as
teenagers of this age will also have an interest in super heroes and action
films and the film will seek excitement and thrills for the viewers.

5. Hypodermic Needle
• Definition: The theory is a model of communication of how the
media have power on the audience to put a message directly into the
audiences head without their own knowledge. The media injects the
message into the audience mind and it cause changes in the audience
behaviour. The audience are passive and they can’t resist the media
message. The Hypodermic Needle Theory suggests that the media has a
direct and powerful influence on audiences
• Example: an example of this would be the headline “French terrorist
played violent video game call of duty before embarking on brutal killing
spree of seven, says wife” This is suggesting that all violent video games
causes people to go out and kill others when it is completely un true

6. Uses and Gratifications Information
I use YouTube to find out information and to learn new things because there
is always videos to help and it is all visuals so it makes it easier as you can
watch/listen to someone teaching you what to do and listen to someone give
you information. You can also watch different videos from different people so
that you can get more than one persons views on a subject. Anybody can also
upload YouTube videos for anybody to view which means you are getting
different peoples opinions rather than just limiting yourself to one source of
media i.e just reading information from http://www.bbc.co.uk/news

7. Uses and Gratifications Personal
Identity
People may find themselves reflected in YouTube videos and learn behaviour
from the youtuber that they watch as our choices reflect on our preferences
for information, pleasure and reinforces who we are as a person. They also
might watch a certain person because they agree with the persons lifestyle
and enjoy what they’re doing and it could be entertaining for the viewer that
is watching. They can also view there favourite celebrities on different social
media platforms such as following them on twitter and Instagram, adding
them on snapchat and also subscribing to them on YouTube.

8. Uses and Gratifications Integration and
Social Interaction
For social interaction I use Instagram, snapchat and twitter to
interact with people especially snapchat as its one of the most
used social media for instant messaging. I use snapshot to take
pictures and send them to my friends so that they can see what
I’m up to. Another great thing about snapchat is that you can
also view your favourite celebrity's story and see what they’re up
to if they’ve posted anything

9. Uses and Gratifications Entertainment
For entertainment I also use YouTube as there are many creators you can
watch offering you free enjoyable content and there are many different styles
of videos you can watch to enjoy. I much prefer watching YouTube than
television as you ca watch YouTube videos at any time you want rather than
on television where you have to wait for your television programme to come
on. Another great thing I like about YouTube is that they are just ordinary
people that create content for other people to enjoy.

10. Consumer Generated Content
• Example - YouTube
• What are the advantages to media producers?
The advantages to the media producers is that the people that are uploading there content to the
platform are promoting the platform which is helping the platform grow bigger making the media
producers more money and the content creators are promoting the platform meaning that the
media producers don’t have to spend as much money on advertising and promoting
• Why would the audience generate content?
The advantages to the audience generate content is that it gives everyone a chance to express
there opinions online and even just create content for other people to see. Another advantage is
that they can make money from there videos online and brands will also do brand deals with
them which is another great way that content creators can make money. Sometimes when
content creators have a big following sometimes big film companies and tv companies will ask
them to participate in the companies film/tv programmes