BTEC Level 2 Technical Diploma in Digital Media Production, Unit 1 Planning a digital media product name.

1. Audience Profiling
Chloe

2. What is Audience Profiling
Audience Profiling is different types of audiences,
Like younger people would like different things that
older people would, Vice versa.
It is important in the media, So you get the right
people to like the the music or video that you need
to promote, You wouldn’t want the wrong person to
see / hear it as they wouldn’t like it and the promoter
could get hate over it.

3. Demographics

4. Psychographics

5. My Own Reader Profile
(Page 1)
Gender = Female (Bigender)
Age = 16 / 17
Demographics = E
Psychographics = Explorers, I like finding out
different things and learning about different things
I’m interested in. I hope being like this helps me
expand my knowledge of “stuff”.

6. My Own Reader Profile
(Page 2)
Music – I listen to K-pop, Which is Korean Pop
music, I listen to a lot of bands and solo artists but
the main 3 are Boyfriend, Up10tion and Nct
Films – I like Dystopian & horror type films. My two
favourite films are Battle Royale and Saw

7. BTEC Level 2 Technical
Diploma in Digital Media
Production
Unit 1 Planning and
pitching a digital media
product name