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1. Purpose of analysis
• It is important for the popularity of something is understood, so the descent, can
understand their product in relation to their audience and their specific social
group, their bringing up and how they were schooled. Aspects that would attracts
others to their media products like horror, dialogue and narrative. A company
would work out the spending power first, (disposable income or home ownership).
• Once a demographic is understood, the product can move of a impact on the
audience. A audience remember would use the product for a number of reasons,
one for entertainment, and since the Descent franchise is internationally
acclaimed the customer will have recognized the brand and put his/her trust in it,
almost giving the brand a element of responsibility acclaimed and recognition, this
would further promote them to buy into the franchise more and find further
personal association wit the product and the themes of the franchise.

2. Name: Alexander Teya Lanor
Gender: Male
Occupation: Full time student at heath park high school in sixth form, middle class,
lives with older brother and mother and father, his mother is a nurse and his father
is a security guard for a local food store.
Lifestyle: relaxed, goes to the gym 3 days a week and plays his console daily and is
financially stable, due to both of his parents working and both getting decent
wages.
Favorite music: rap, hip-hop, RnB; he has grown up listening to iconic rappers such
as Tupac, Snoop Dogg, ICE CUBE and DR Dre his parents listen to this type of old
school music due to this being the type of music that would have came out when
they were young and have given him this taste in music.
Favorite film franchise: Scar Face he enjoys this movie because he gets captured by
the story and the rise and fall of the main character Tony Montana
Hobbies: gym and gaming, he enjoys these things because they keep him occupied
and they also give him enjoyment.
Spending power: buys clothing to look good because he likes to keep up with the
latest fashion, buys games for enjoyment because he also like to keep up with the
latest and biggest games out of that year, also he loves to go to the cinema to watch
the latest super hero movies because he loves those types of movies.
Audience profile