The document profiles the primary and secondary audiences for three different films based on age range and interests. The primary audience for the first film is 15-24 year olds who would enjoy the escapism, story, and action. The secondary audience is 25-44 year olds who would enjoy subtle references/innuendos and the action. For the second film, the primary audience is 25-44 year olds who would enjoy the jokes and stupid characters, and the secondary is 15-24 year olds who would enjoy the stupidity, jokes, and action. The third film's primary audience is 0-14 year olds who would enjoy the escapism, story, characters, and jokes, and the secondary is

1. Theory- Audience
Reece Boland

2. Audience Profile
• Primary Audience
– 15 to 24 would get escapism
because of the alternate
reality, enjoyment because of
the story and excitement
because of the action.
• Secondary Audience
– 25 to 44 would get enjoyment
because of subtle
references/innuendos and
excitement because of the
action.
• Gender
– All

3. Audience Profile
• Primary Audience
– 25 to 44 would get enjoyment
because of the jokes and the
stupidity of the characters,
relaxation because its not an
intense film.
• Secondary Audience
– 15 to 24 would get enjoyment
because of the stupidity of the
characters actions, the jokes
and the action.
• Gender
– All

4. Audience Profile
• Primary Audience
– 0 to 14 would get escapism
because of the alternate
reality, enjoyment because of
the story, the characters and
the jokes.
• Secondary Audience
– 25 to 44 would get enjoyment
because of the
innuendos/jokes and relaxation
because the film is not intense.
• Gender
– All

5. Hypodermic Needle
• Definition
– It is where people believe everything that is told
to them, if it is said by the media.
• Example
– On Twitter one of the members is called the Flat
Earth Society and they go around telling them that
the earth is flat and provide “Evidence” to support
that.

6. Uses and Gratifications Information
• If I need to do some research then I will use
either twitter, BBC news, the sun or the mirror.
• If I’m seeking advice then I would go to my
friends.
• To satisfy curiosity I would look at reliable
resources.
• To learn I would either go to a classroom or if
I’m at home then I would use YouTube.

7. Uses and Gratifications Personal
Identity
• If I want to reinforce my personal values I
would

8. Uses and Gratifications Integration and
Social Interaction
• If I want to identify with others I would play
video games and/or talk to them on skype.
• If I want to feel like I belong somewhere I
would play video games with a strong story
line and I would adapt the dialogue as if I
would be within the game.
• Many topic for social interaction consist of
video games, tv shows and films.
• Online friends.

9. Uses and Gratifications Entertainment
• If I want to escape I would watch an
interesting tv show or film and reflect on what
the story contained and I would adapt the
dialogue as if I was involved within it.
• To relax I would either play video games, listen
to music or do some artwork.
• For enjoyment I would play video games.

10. Consumer Generated Content
• Example
– People upload videos onto YouTube to receive
money and enjoyment.
• What are the advantages to media producers?
– More entertainment for people.
• Why would the audience generate content?
– To receive money, enjoyment and friendships.