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1. Theory- Audience
Jack Reagan Wallis

2. Audience Profile
• Primary Audience
• Teenagers of any gender
• Secondary Audience
– Adults and middle aged who
might watch it with there kids
or grandkids

3. Audience Profile
• Primary Audience
– Adults and middle aged
• Secondary Audience
– Teenagers with parents consult

4. Audience Profile
• Primary Audience
– Children and teenagers
• Secondary Audience
– Adults and middle aged who
might watch it with kids

5. Hypodermic Needle
• Definition
– When the media has a idea then tells the public and the public believe
it.
• Example
• A huge population of the world believed that
the world would end on the 21st of December
2012

6. Uses and Gratifications Information
• Finding information/news:
• I use wikipedia for information and I usually use facebook for
news.
• Seeking advice or help with decision making:
• I listen to inspirational speeches on youtube.
• - Satisfy curiosity:
• I scroll thru facebook or instagram and watch youtube videos.
• To learn:
• I usually google for what I want to know or watch tutorials on
youtube.

7. Uses and Gratifications Personal
Identity
- Reinforcing personal values:
some films have influenced me along with music and youtubers have taught me
whats right
- Developing behavioural traits:
• A lot of horror films and a lot of videos I have
seen on facebook
- Identify with valued other in the media
(aspiration figure- real or fictional):
- Oliver sykes, a lead singer from the band Bring
Me The Horizon, I like his appearance, his music
and he is just a cool guy

8. Uses and Gratifications Integration and
Social Interaction
- Identifying with others:
- Through facebook groups like skating events
- Belonging:
- I go on facebook groups or youtube to talk to others about the same topic
because we have the same interests and I feel like I belong there
- Topic for social interaction:
- I watch youtube videos of skaters and talk to people in the comments
- A substitute for real-world companionship:
- These type of people will always be there online for me to contact

9. Uses and Gratifications
Entertainment
• Escapism:
• I watch free climbing crane videos to escape
because I miss doing it myself and it the only
time I feel free
• Relaxation:
• I listen to music to relax and to forget about
stuff
• - Enjoyment
• I watch youtube videos for enjoyment

10. Consumer Generated Content
• Example
– TretzyTv. Youtuber.
• What are the advantages to media producers?
– They get to create there own content, make it
• Why would the audience generate content?
• To make the audience happy and earn money