Audience Theory Pro-Forma.

1. Audience
Theory
Benjamin-Birney

2. • Primary Audience
• 3 – 10+ because it’s the target
demographic.
• Boys and girls because it appeals to all.
• Any race because it’s for all audiences.
• Secondary Audience
– 25 – 30+ because it connects to
peoples nostalgia.
– Men and Women because it
appeals to all.
– White’s because they associated
with the characters on the posters.
Audience Profile

3. Audience Profile
• Primary Audience
– 14+ because the colours and the
style of the characters depicts it’s
for kids.
– Girls because the major colour
from the poster is pink which is
known for being girly colour.
• Secondary Audience
– 15 – 20+ because despite the how the
poster looks the show actually contains
a lot of humour, adventure and
especially action as shown from the
power in the title.

4. Audience Profile
• Primary Audience
– 18 – 24+ because the creator gives a
warning and an age rating for the
series because it contains violence, use
of drugs and mature content.
– Plus the main colour red suggest theirs
a lot of passion and possible gore.
• Secondary Audience
– 25 – 35+ because thanks to the colours
and shapes of the characters they give
the impression that they have lots of
personality, plus info from the creator
suggests some suggestive relationships.

5. Hypodermic Needle
• Definition
– Where an audience immediately believes and accepts
what it is told by the media.
• Example
– In Second World War, the German leaders used movie
industry to show their power in the world and unify the
people for war in 1940s.

6. Uses and Gratifications Information
• Information – I sometimes use the google
search engine to find information and on
occasions use BBC weather to find out what
the day will be like.

7. Uses and Gratifications Personal
Identity
• Personal identity – I use various sites to help develop
traits and reinforce personal values like the fandom
site for research my favourite kinds film and
television genres.
• Also a favourite youtuber of mine taught me a lot of
about humour and the other kinds of comedy of the
world, and his name is Markiplier.

8. Uses and Gratifications Integration and
Social Interaction
• Integration and Social Interaction – the sites I use for
social interaction are well known like the program
like teams used for students and tutors to
communicated with each other.
• I also use message app to communicated with my
family, I also use Xbox live to get in touch with my
friends.

9. Uses and Gratifications Entertainment
• Entertainment – I use the ever so popular YouTube to
watch my favourite videos and music.
• I also use a specific website to watch my favourite
anime and films it’s called
www.watchcartoononline.com.

10. Consumer Generated Content
• Example
– YouTube
• What are the advantages to media producers?
– The more content is made the more income is generated
for the ones that made.
• Why would the audience generate content?
– The express their own creativity in their own way from
games from movies to games.

11. Psychographics
• Belongers
- A product that would suit this psychographic would be Facebook because
people seek the fit in and follow what’s main stream.
• Achievers
- People that have achieved something in their life and want to show it off,
like their achievements, wealth and power.
• Emulators
- These people want to be achievers be lack the skillset or work ethic to get
them there, they would buy large purchases they can’t afford and also buy
knock off products to appear successful to others.

12. Psychographics
• Balanced
- People that strive to make as much money as possible to help mankind, an example
would be William James Adams Jr., known professionally as will.i.am.
• Needs Driven
- These people have trouble with money management either because bad choices or
they were brought up in a poverty environment, which could lead to impulse buys
they feel like they need. An example would be a limited time sale.
• Socially Conscious
- A:People that aim to bring a form of kindness to the world, an example would be
an animal or an environmental charity.
- B:These people only see doom and gloom for humanity, the very self-centred
about themselves and tend to have very strong opinions about certain things for
example they hold strong opinions about single use products.