work

1. Theory- Audience
Your Name

2. Audience Profile
• Primary Audience
Adult rated R, male and female. Any race and sexuality.
• Secondary Audience
Partners of the people going to see the movie. Fans of
the producer or certain actors. The audience appeal is
that it allows the people to see there new work.

3. Audience Profile
• Primary Audience
Adult Rated R, male and female. People who
have an interest in music and drumming.
• Secondary Audience
Friends of people who have an interest in music such
as family members and friends.

4. Audience Profile
• Primary Audience
Teenagers PG13 homosexual and bisexual
females of any race. People who are growing up
within the LGBTQ+ community who want to see
how they gained there rights.
• Secondary Audience
Partners, friends and people who want to seek
information about the topic through
entertainment.

5. Hypodermic Needle
• Definition
When the audience instantly believes what they are told by the media.
• Example
This caused people to instantly believe that there was an alien invasion.

6. Uses and Gratifications Information
- Finding information/news
I use mail online on snap chat to quickly get the headlines.
- Seeking advice or help with decision making
I use Vue to find film reviews to see if any movies are worth seeing.
- Satisfy curiosity
E! online as it runs on a lot of gossip about celebrity's
- To learn
I use Wikipedia to find out information on any subject. E.g. subjects for college or
school.

7. Uses and Gratifications Personal
Identity
- Reinforcing personal values
Watching documentary's about problems in the world to get a perspective on how
things lucky I am.
- Developing behavioural traits
Seeing adverts about people doing good and encouraging to me to donate to charity's.
- Identify with valued other in the media (aspiration figure- real or fictional)
I use twitter to keep up with people who have a different lifestyle to me.

8. Uses and Gratifications Integration and
Social Interaction
- Identifying with others
Any social media where you can find common ground with others or people who can be
seen as role models to help better yourself.
- Belonging
Interacting within a certain fandoms on twitter and other social media using hashtags.
- Topic for social interaction
Reddit threads and forums that are devoted to a certain subject/person.
- A substitute for real-world companionship
I use Tumblr to make friends and talk to people with the same interests.

9. Uses and Gratifications Entertainment
- Escapism
I watch YouTube as a distraction from the real problems and watch people who have gone
through and overcome the same things you are going through. Or just to cheer you up and
make you laugh.
- Relaxation
I use Netflix to relax as you don’t have to think about anything its quick and easy streaming
and you can binge watch TV shows without even having to move.
- Enjoyment
I play games online on the PS4 as enjoyment as it is fun and easy to do you don’t have
even leave the house.

10. Consumer Generated Content
• Example
YouTube allows anyone to create content for other people to enjoy and contribute to others
videos. E.g. fan made videos where fans can collect together clips from other creators videos and
make there own and share them with there friends. This creates more attention for the original
creator helping contribute to there fame.
• What are the advantages to media producers?
They create entertainment for other consumers and also helps people make money.
• Why would the audience generate content?
The audience would generate content to try to get there views and message out to the world
quickly and easily. Also to make money or contact people they wouldn’t on a day to day basis.