Audience Theory Pro Forma

1. Audience
Theory
Thomas Dickinson

2. • Primary Audience
It is a kids film its full of bright colours and
most importantly Lego so it will appeal to
kids under 12 of any gender.
• Secondary Audience
Other people that might like it are teens and
adults who grew up with Lego so that could
be men and women from 13 to 30.
Audience Profile

3. Audience Profile
• Primary Audience
It’s a rom com and rom coms are
typically more of a girly thing so its
primary audience is 15 to 30 year old
women.
• Secondary Audience
The whole family could see it because
its got comedic elements and its set at
Christmas which will appeal to kids.

4. Audience Profile
• Primary Audience
The primary audience would be male
kids and teenager from 12 to 18 as it’s
a superhero movie.
• Secondary Audience
Other people who might see it could
be adult males who grew up reading
iron man comics who wanted to see
the movie.

5. Hypodermic Needle
• Definition
Where an audience immediately accepts what it is told.
• Example
The 1938 radio broadcast of War of the Worlds had a part of the show set as a
news show reporting on an alien invasion, which caused the American
audiences to panic and to believe it was real.

6. Uses and Gratifications Information
• I use IMDB to find out information on films.
• To help making decisions I look on forums,
reviews and comments.
• I go on YouTube to satisfy my curiosity.
• To learn I read articles on various websites.

7. Uses and Gratifications Personal
Identity
• To reinforce personal values I talk to my friends and family
regularly.
• To develop behavioural traits I socialise and read articles to
broaden my opinions.
• Someone I aspire to be like is Sam Raimi he did an amazing
film (The Evil Dead) on a small budget and I respect that he
did it and built a career off the back of it.

8. Uses and Gratifications Integration and
Social Interaction
• College has helped me identify with people.
• Playing games with friends gives me a sense of belonging
because without me they wont get as far.
• To find topics I use Instagram often and I always see
interesting things on there.
• A substitute for companionship for me would be playing
games with online friends.

9. Uses and Gratifications Entertainment
• I play games for escapism.
• To relax I listen to music.
• I enjoy watching Netflix and amazon prime.

10. Consumer Generated Content
• Example
YouTube is a form of consumer generated content as people go on YouTube to
make their own content and in return they generate profits furthermore
earning money.
• What are the advantages to media producers?
• Why would the audience generate content?

11. Psychographics
• Belongers
Belongers seek common opinions because they don’t want to stand out,
they’ll also try to fit in with family and friends etc.
• Achievers
Achievers are always working because they feel useless when they are not.
Also they are materialistic and will buy expensive items to show their wealth.
• Emulators
Emulators aspire to be achievers but they don’t have the skills or work ethic
so they pretend to be wealthy by buying knock off products.

12. Psychographics
• Balanced
Balanced people try to earn as much money as possible however they spend
it on humanity and the good of mankind.
• Needs Driven
Needs driven people tend to have grown up in a poor household so they have
terrible money management and buy things on impulse.
• Socially Conscious
- A: They tend to be selfless and go out their way for world greatness and
ask for very little in return.
- B: They are selfish and do nothing for the world they try to be as self
sufficient as possible.