Audience

1. Theory- Audience
Your Name

2. Audience Profile
• Primary Audience
– The primary audience for frozen is
children who are mostly girls it
would mostly be a wide age range
because there is a princess on the
poster which girls like
• Secondary Audience
– The secondary audience would be
a wide range brothers, sisters and
parents
Primary audience is the person actually addressed in the document and the
Secondary audience is some one other than the intended receiver who will also read
the document

3. Audience Profile
• Primary Audience
The primary audience for this would
be boys aged 4+ because there are
talking cars in it and boys love cars
whether they talk or not!
• Secondary Audience
– Would be the parents of the
children who watch this they
would want to be watching it with
their children

4. Audience Profile
• Primary Audience
– The primary audience is girls aged
8-16 because there is mermaids in
it and also the h20 sigh is bubble
writing the actors are female
which means other females can
relate to them
• Secondary Audience
The secondary audience would be 16 plus
because It brings back childhood
memories

5. Hypodermic Needle
• Definition
– Hypodermic Needle is where the audience is watching
something and it has an impact on them it makes them
believe what they are seeing and hearing.
• Example
Fast and furious is a racing genre when young lads watch it, it has
an impact on them it makes them want fancy cars and makes
them race and drive competitively

6. Uses and Gratifications Information
People use different search engines in order to
help them find out information that they need
or want.
For example people would use Wikipedia to find
out information about a celebrity.

7. Uses and Gratifications Personal
Identity
• Some people watch films and listen to music
because they can relate to it and it can help
them solve there issues some characters in
films are similar to the person watching which
makes the person who's watching feel like
there njot going through things alone

8. Uses and Gratifications Integration and
Social Interaction
• People would use Facebook to interact with
others, to post online and to keep in contact
with family and friends

9. Uses and Gratifications Entertainment
• People use lots of search engines for example
for entertainment and enjoyment people use
YouTube to stream and watch videos or clips.

10. Consumer Generated Content
• Example
– YouTube
• What are the advantages to media producers?
– Users post videos on YouTube to earn money and
to gain fans to get people to recognise them
• Why would the audience generate content?
– The audience would start to like the channel and
would start to watch the user on youtube