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1. Research
Your Name

2. Existing Product
These products are skateboard decks which have been
designed by the same artist who generally uses 1 or 2
simple block colours and then either the leaf logo using
other sharp colours to make it stand out from the white
background. On the other design there is a clear colour
co-ordination of the avocado and the background and
logo. You can also see that there are some lighting effects
on the design to make everything look into perspective
and not a blocking colour. It also uses a unique font
personalized to the brand.

3. Existing Product
This product is based around clothing so I
picked out a few items which I found
inspiration from. All the products are using
bright lively colours such as the plain yellow
tee has its brand name in bold dark letters
overlaying it making it a sharp design. I also
like the colours black and white because they
are opposites and can be used effectively
when designing something on. Some clothes
tend to have an image on giving it a more
unique design to others. Brands like supreme
are effective as they use exclusive branding
techniques of making limited stock of the
items increasing the value, they also
experiment with many different colours on
there items of clothing to generate again a
more unique design.

4. Existing Product
This is a website for the skate brand
‘Bronze56k’ which is relatively new in
the fashion and skate scene. On the
website you can see the logo and the
brand art on the homepage. On the
home page there are simple options of
what to look at for example the skate
videos and the shop. This website also
uses a unique branding technique of
making you click on these options to get
to the real website. There is also a use
of lots of bright colour and interesting
3d imagery which draws you in.

5. Existing Product
This product is a ‘Thrasher’ magazine which was
released in the year 1989, it uses pretty much the
same layout as the magazines which are produced
today however there is normally some more
information and competitions listed on the front
cover but this could be because skateboarding was
not as popular in those days. On this magazine I can
see that there is a main image of a skater skating a
pool which is not as much of a popular skate
location nowadays as there are many more parks
about today so the images found on magazines
today might be more of a street skating picture or a
park. I can also see that everything stands out well
from the blue pool and his blue jeans in the
background to the red writing and the red knee
pads he’s wearing which all links very well. Also the
costume is very different to what you’d see today as
skaters nowadays do not wear any pads and it is
highly fashion and trend based constantly changing.
From the cover some of the things which make you
want to buy the product would be firstly where it
says ‘1989 skateboarding is…’ makes you want to
read on and at the top it lists some of the other
articles which are inside.

6. Research Analysis
• What common features do the researched
products have? All of the researched products use lots of colour and
indie designs which draw your attention to the product advertised. There also use
unique methods of advertising which are there to make you want to read on or
see more.
• What aspects of the research will you include
within your on work? Through the research of existing products it has
given me a wider idea of the market about in skate brands. I can see that most of them use
bright colours and slick designs in order to catch your attention which I hope to get the same
effect from. I also want to create a good themed logo and colour to use throughout my
products so that they all link like existing brands I have researched.

7. Questionnaire Analysis

8. Audience research
• Observation: From this survey question I can see that even though I sent the survey round to class mates that
are of the 16-18 ages there were some anomalies in the results so I think people did not answer seriously.
• What this says about my audience: This tells me that my products will need to appeal
to all of the age categories so that I can maximise the customer response.
• How will your product appeal to this audience: I am going to use things
that most of my age group would be interested in such as popular artists and or designs.

9. Audience research
• Observation: This question was designed to work out what my audience would want to see on a skate
magazine cover and from the responses I can see that most people like to see more imagery on a cover as it draws you in
more however some said they would want to see famous skater which I can also agree on as it is important to keep
everyone updated with there latest tricks or video parts etc.
• What this says about my audience: This says that my audience will more likely be
interested in a gallery of images on and in a skate magazine.
• How will your product appeal to this audience: My product will be sure to
use images and less words as it is important to appeal to that audience.

10. Audience research
• Observation:From this question I can see that my results almost split 50/50 however this isn’t a surprise as
most people who were answering the survey were not interested in the skate scene in the first place.
• What this says about my audience:This tells me that I could’ve sent the survey to
people that I knew would give more reliable results however it is still interesting to see whether they might have still been
interested in it.
• How will your product appeal to this audience:I will aim to appeal
to the 50% of the audience I gave the survey to however I will try use designs that non skaters might be attracted to.

11. Audience research
• Observation: From these results I can see that even though I assumed not many people would be interested
in a skate video there were people who do still watch them occasionally but some do watch them often.
• What this says about my audience: This tells me that my audience aren’t skater
based but some might still watch the videos.
• How will your product appeal to this audience: my product will
appeal to this audience by potentially including things that aren’t just skating in a video.

12. Audience research
• Observation: From these results I can see that most people like skate parks and street however
some think of vert.
• What this says about my audience: this tells me that my audience
would be most interested in the street or park skating.
• How will your product appeal to this audience: My
product will appeal to this audience as I will use images of street and or park skating.

13. Audience research
• Observation: This question was designed to get an insight on what people like in skateboarding
however as I have said before my survey was sent to many people who don’t know anything about skating.
• What this says about my audience: This tells me that there are a wide
range of teams people like.
• How will your product appeal to this audience: my product will
uses styles related to other brands.

14. Audience research
• Observation: The people who answered the surveys had little knowledge of skateboarding so
that I did not get a wide range of brands answered.
• What this says about my audience: This tells me that my audience were not
skaters.
• How will your product appeal to this audience: My product will
appeal to my audience as I will use indie designs which other skate brands are famous and popular for.

15. Audience research
• Observation: This question was just to get an insight on what skaters I could potentially include
on my products.
• What this says about my audience:This tells me that my audience
have different opinions of favourite skater which is interesting to know.
• How will your product appeal to this audience: My
product will appeal to this audience as I could use images from skater people like.

16. Audience research
• Observation: From this I can see that my audience would not like to see vert which I can agree on
and they mostly like street and park which I shall include.
• What this says about my audience:
• How will your product appeal to this audience:my
product will appeal to this audience as I will include images or clips from both street and park skating.

17. Audience research
• Observation: From my results I can see that people would mostly like to see both images and words on a t-
shirt.
• What this says about my audience: This tells me that my audience likes clothing that
stands out or is different.
• How will your product appeal to this audience: In order to appeal
to the majority audience I will have to include an image and some words on my t-shirt which I
already have ideas for.

18. Interviews

19. Interview 1
• What would be your favourite trick to see on a magazine cover?
I would like to see some sort of trick that I don’t think could be possible for
example a wall ride or a huge stair set.
• Which skaters inspire you and why?
Some skaters which I have been inspired by would be Dylan Reider as he had a
good style and created a good brand image for his sponsors.
• What do you prefer to watch street or park skating and why?
I like watching street skating as I think its more impressive and entertaining. I also
think that street is more gangsta.
• Do you like to buy skate brands and why? Yes I do as I like to flex while skating
and its nice to wear clothes from brands of your favourite skaters.
• Are you more likely to buy a magazine with lots of colour and images on? I
would be more likely to by

20. Interview 1
• Observation: I can see that the person interviewed had some good
knowledge of skating this helps me get a greater insight of what the audience
wants to see.
• What this says about my audience:
From this I can see that my audience is interested in certain aspects of skating
over other such as they would rather see street skating than a skatepark.
• How will your product appeal to this
audience: I will be sure to listen to what my interview results say for
example I will include a good picture for the front cover such as a wallride.

21. Interview 2
• What would be your favourite trick to see on a magazine cover?
– I think a grind would be really good as it is really complex. It looks good on a photo.
• Which skaters inspire you and why?
– Prod because of his movie sweet dreams which I watched when I first started to skate.
– Aaron ’jaws’ homoki inspired me because ‘he used to just eat so much shit’ and not even care.
• What do you prefer to watch street or park skating and why?
– I prefer to watch park at it is more interesting and you can just watch people go crazy on their
skateboard.
• Do you like to buy skate brands and why?
– Yes I like to buy skate brands as the clothes look really good and they feel good whilst skating
in. shoes help a lot because they break easily on a skateboard.
• Are you more likely to buy a magazine with lots of colour and images on?
– Yes because I would rather see more colour because it is more interesting.

22. Interview 2
• Observation: I can see that my audience has knowledge of the
skate scene.
• What this says about my audience: Through my
answers I can see that my audience wants to see more park skating is they
think its more enjoyable to watch.
• How will your product appeal to this audience:
I will be sure to appeal to my audience through using quality images and
designs which they will like.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15-19 • I will include relevant language and designs
to suit the ages.
Gender
Both • Use gender neutral designs etc. and not be
bias in anyway.
Psychographic
Belonger • Very brand loyal and are most likely living in
a small city.
Social Status
Middle and upper
class
• As some of the products are to be pricey as
my brand was supposed to be a high end
skate and fashion brand.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• Through doing product research I was able to gather images and styles which I get
inspiration from and also have a greater idea of the market to compete with.
– Questionnaires
• I thought that the questionnaires were useless as my class mates weren’t into
skating so non of my results were useful when I needed to create products and
designing things.
– Interviews
my interviews were sort of useful as it was more detailed approach
to get information from the public so that I could get more ideas across.

26. Research Evaluation
– What sort of a response did you get?
From my surveys I did not get many useful responses but some can be used when
I am going to create my products.
– How did you distribute your survey? Give an advantage and a disadvantage
• I distributed my survey to people in my class which I thought wasn’t any help at all as they
were not interested in skating at all.