This document summarizes communication methods and planning tools for creative projects. It discusses strengths and weaknesses of various methods including mind maps, mood boards, style sheets, layout plans, brainstorming, group idea generation, informal pitches, formal proposals, initial reactions, and sketches. These methods aid in visualization, inspiration, organization, collaboration, feedback, and the creative process overall. However, some methods can also be intimidating, overly simplistic, or difficult to implement effectively.
2. Codes
Number Name Brief Description
1 Compliance All marketing must follow the ASA code or will be banned for being
from on TV / Radio / Printed media
2 Recognition of
marketing
communications
Make sure material is clearly identifiable as marketing
communications / advertisements / advertorials.
3 Misleading Adverts The ASA may take the Consumer Protection from Unfair Trading Regulations 2008 into account when it
adjudicates on complaints about marketing communications that are alleged to be misleading.
4 Harm and Offence Don’t create offensive content centred on particular people or social group.
5 Children Do not promote dangerous acts to children and pressure them to buy products.
6 Privacy Adverts must not mention a person unless there is
written permission.
7 Food, food
supplements
and associated
health or nutritional
claims
Do not promote unhealthy eating habits and make
health claims without any evidence.
5. Mind Map
• Strengths of using this method
– Show ideas clearly and go in depth about details
– Easier to make rudimentary plan
• Weaknesses of using this method
– Visually uninteresting
– Intimidating to look at
– Difficult to start/end
• Did you like using this method? Why?
• I like it to see all the ideas in one place
7. Mood Board
• Strengths of using this method
Easy to get inspiration
Easy to visualise
• Weaknesses of using this method
Overly simple
Difficult to return to
• Did you like using this method? Why?
• No I don’t find it useful
9. Style Sheet
• Strengths of using this method
– Refines your decisions
Saves time for later
• Weaknesses of using this method
– Struggle to see if font will work
• Did you like using this method? Why?
Yes helped progress work
11. Layout Plan
• Strengths of using this method
– Nice to see final plan majority visualised
• Weaknesses of using this method
– May have to change several times
• Did you like using this method? Why?
Yes because it’s easy to use.
12.
13. Independent Brainstorm
Setting:
Summer
Drink with food
Fizz
Glass
Refreshment
Drink with friends
Park
Beach
Adventure
Caffeine
Cold
Lime
Bottle opening
Sounds:
Slurp
Burp
Ice hitting glass
Drink from straw
Pour
Open can
Open lid
Open bottlecap
14. Independent Brainstorm
• Strengths of using this method
– Creates basic outline
• Weaknesses of using this method
– Very simplistic
– Doesn’t the connection much
• Did you like using this method? Why?
• Its how I usually make things
15. Group Idea Generation
For our final idea, we thought Ben’s idea was a
pretty good one where it’s a bunch of noise
and clutter in one part of it and the second
there’s a coca cola opening it then slowly turns
more peaceful and pleasant beach
environment ending with the coca cola slogan:
coca cola open happiness.
Sound effects that would possibly
be used:
•Crowd talking
•Phones ringing and pinging•
Lots of foot steps
•Cars honking/traffic jam
•Coca cola can opening•Calm sea
sound
•Kids laughing •Ball hitting
sounds (could be multiple
sounds)•Sitting sound
effects•Possible closing line
saying “Coca cola, open
happiness”.•Sigh sound effects.
16.
17. Group Idea Generation
• Strengths of using this method
– Shows new ideas that would not have been shown
-
• Weaknesses of using this method
– Can lead to argument
• Did you like using this method? Why?
• Yes it didn’t cause much hassle
18. Informal Pitch
• Strengths of using this method
– Good to get feedback
• Weaknesses of using this method
– Can be hard to explain
• Did you like using this method? Why?
Yes it was good to get feedback
19. Formal Proposal
• Strengths of using this method
– I can show what I want to make.
• Weaknesses of using this method
– Its difficult to show full idea because I'm using just
words.
• Did you like using this method? Why? I don’t
enjoy this method because it find it difficult
to use just words.
20.
21. Initial Reaction
• I have very limited experience with pixel
animation which is a weakness so will need
research and practice. A strength I have is I
have made other type animation ( flipbooks,
drawn animation and stop motion animation)
22. Initial Reaction
• Strengths of using this method
– I can clearly state how I am feeling about animation
and write down my strengths and weaknesses.
– I can show the initial beginning of planning
• Weaknesses of using this method
– It is only for the beginning of the project
• Did you like using this method? Why? I like think
before I make it
24. Sketches
• Strengths of using this method
– It helps to experiment on different styles
– It helps plan for the animation
• Weaknesses of using this method
– May influencer overly complex pixel art that is too
complex
• Did you like using this method? Why? I enjoy the
how it helps the creative process. I like drawing
things in a different style and method.
25. Formal Proposal
• Strengths of using this method
Good way of show what im generally doing
• Weaknesses of using this method
– Difficult to be detailed
• Did you like using this method? Why? No I
think there are better method to explain
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
