Portfolio 1 powerpoint

1. PERSONAL BRAND EXPLORATION
Olivia Stewart
Project & Portfolio I: Week 1
July 12, 2021

2. Through many failures I’ve learned that failure is
not something that should be or can be avoided.
It is going to happen no matter how meticulous
and careful you are. Think about the last time
you followed the recipe or formula perfectly, but
you still got a different result? People fear
failure. I do not. I welcome failure because it
allows me to grow. There is no such thing as
perfection; if there was we wouldn’t be given day
after day to wake up and be better humans.
There’s always ways to improve and failure
gives us the insight to know what needs to be
fixed.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Team Owner
• Sports Broadcaster
• Head Coach
BRAND ARCHETYPE – Using the
Hero and Entertainer Archetypes I
will create an atmosphere that is
vibrant, relaxed, but high standard
and organized.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Victor Julio
Bernardez
Outreach Plan:
• I will have a business plan to start my own coaching
non-profit.
• I will send an email to him explaining my brand and why
I think he should hear our message.
• I would follow up after one week. It would be through
another email, and then if no word, a call and voice
message will be left.
[Coach] at [USA BASKETBALL]
Juan Manuel Diaz
Martinez
Outreach Plan:
• I will have had my own business for a couple yea
• I will email him asking about what FIBA is like an
athletes should consider FIBA’s programs.
• If I don’t get an email back within a week, I would
and leave a voicemail.
[Coach] at [EuroPro]
Erik Smiles
Outreach Plan:
• Obtained my Bachelor’s Degree
• I will email this person explaining that I wish to be
considered for a coaching/training position at my alma
mater.
• I would wait 5 business days after sending the email
before going in person and making an appointment in
person.
[Athletic Director ] at [Hostos
Community College]

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Become commissioner to a basketball tournament.
‣ Completed business plan, have 10 teams committed to
my tournament.
Mid Term: (2032)
• Head coach with a .500 record
‣ Train high school athletes and then coach at smaller AAU
organizations. A degree and experience will guarantee
an opening with a small community college which I will
coach to a successful season.
Long Term: (2042)
• Owner of women’s professional basketball team in Belize.
‣ I’ll take a job coaching at one of the colleges in Belize,
build a team using those women and invest in the team.
Competing against semi-pro talent will give us
experience, a scrimmage against a WNBA team will bring
us exposure, and hope will give us the opportunity to play
under FIBA and represent our home country.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Project Planning
SOFT
HARD
Novice / Adept / Expert
Color Theory Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Honesty Novice / Adept / Expert
Computer Editing
SOFT
HARD
Novice / Adept / Expert
Research Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Improvisation Novice / Adept / Expert

7. I help women love basketball by showing
them women that love the game.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Coached 8th grade boys
• Coached high school girls
• Trained high school girls
• Volunteered with Overseas Basketball Combine
• Recorded stats for various basketball summer
tournaments
Education:
• Liberal Arts and Sciences, A.S., Hostos
Community College (2017)
• Sportscasting, B.S., Full Sail University (Exp. 2023)
Volunteer Work:
• NY CUP BASKETBALL

9. COMPETITION
Janae Adams
Industry Experience:
• NBA TV
Education:
• Clark Atlanta University
Leadership Experience:
• Highlight tapes
• Covers current college games at CAU
Skills and Proficiencies:
• Public speaking
• Good pronunciation
• Research
Olivia Stewart
Overall Online Presence:
• It’s difficult to get this information as she doesn’t have
much personal information out there. Her headshot
looked professional. The profile is on the college
website. She is active on social media but it is again
personal and private.
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• none
Education:
• Hostos community college
• Full sail university
Leadership Experience:
• Commissioner of basketball tournament
• Managed a gym
Skills and Proficiencies:
• Public speaking
• Adaptable
• Good communication
Overall Online Presence:
• I do not have any connections nor social media. I do not
have any professional profiles despite creating a
LinkedIn. I do not have a business nor professional
profile.
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
Autumn Johnson
Noteworthy Experience:
• Freelance reporting with R3PLAY.TV
• Viral video gained 1.76 million views
Olivia Stewart
HEADSHOT
Industry Experience:
• ESPN+ Color Analyst
Education:
• Kennesaw State University
Skills and Proficiencies:
• Video Editing
• Smooth speaking voice
• Witty
Overall Online Presence:
• Lots of connections with NBA2KLEAGUE and Atlanta
Dream. Her social media is not looked at much despite
having 6000 followers. Her profile is very professional
and her media presence is positive.
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• none
Education:
• Hostos community college
• Full sail university
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Public speaking
• Adaptable
• Good communication
Overall Online Presence:
• I do not have any connections nor social media. I do not
have any professional profiles despite creating a
LinkedIn. I do not have a business nor professional
profile.
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For [Girls] who [play basketball], I provide
[exposure to showcase their talent] because
[THERE ARE MANY WOMEN WHO BELIEVE
YOUR DREAMS ARE WORTH COMING TRUE.]
“COMMISSIONER LIV”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• ALL-STAR GAME
‣ 08/12 | HARLEM
• COACHES CLINIC
‣ 09/7 | BRONX
• DEVELOPMENT CAMP
‣ 07/18 | Randall’s Island
Digital Marketing
• Primary Content: I will create basketball videos and photos
highlighting the games.There would be schedules for the
games, a place to sign up for a special ticket which includes
food, and videos of the girls show cashing their talents on the
courts. Primary Tools: There will be a website that will be
maintained by the videographers and edited by myself. All
social media will be used to show photos of our top players
and a raffle for prizes.
• Website: I will upload highlight film, there will be reports and
pictures taken. Interviews with the local talent will go up on the
website where coaches, parents, and sports enthusiasts can
check out the competition.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I need a mentor that understands that society is what
humans make it and won’t be confined to what they
think society will say. I need a mentor that is willing to
understand that basketball is not just about dribbling but
building up a better human being.
Formal Education
• Hostos Community College
• Full Sail University (2023)
Technical Skills
• Statistical Analysis
• Video editing
• Quantitative Research
Soft Skills
• Time management
• Teamwork
• Optimistic attitude

14. Olivia Stewart
You know [how you look at basketball courts and see boys]? Well, what I do
is [provide girls with the confidence to step on the court]. In fact, [I had over
50 girls sign up to play for the summer and they improved].

15. REFERENCES
USA Basketball’s OLYMPIC HUB. USA Basketball.
(n.d).https://www.usab.com/.
5-rising-female-sports-journalists-you-need-follow.
prettygirlssweat. (n.d.). https://prettygirlssweat.com/article/5-
rising-female-sports-journalists-you-need-follow.
Twitter. (n.d.). Twitter. https://twitter.com/janaenadams.
Twitter. (n.d.). Twitter. https://twitter.com/autumnjohnsontv.
Build your future WITH O*net online. O*NET OnLine. (n.d.).
http://www.onetonline.org/.