This is a Full Sail project I completed behalf of my portfolio project 1, completed December 15, 2019.

1. PERSONAL BRAND EXPLORATION
Sebastian Orrego
Project & Portfolio I: Week 3
December 12, 2019

2. Sebastian was an entertainer, an athlete, and
great host. Sebastian grew up in Canton,
Georgia. He would host a game night on Fridays
where he would invite all his friends over.
Sebastian loves sports, but mainly entertaining
people. Sebastian has what it takes to be a
sports broadcaster, he was a sports reporter in
high school, and his classmates knew he is the
future of sportscasting. Sebastian is enrolled in
the sportscasting program at Full Sail University
and his focus is on sport announcing.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio and television announcers
• Public address system and other
announcers
• Program director
Entertainer Archetype - making the
world a better place day by day with
positive vibes. Using communication to
entertain my guests even if that means I
have to make a fool out of myself, and
using unique and clever ways to inform
my audience.
Sports announcing for professional sports

4. • DEMOGRAPHICS: 70% male &
30% female, 30-50 years old,
Predominately White American,
Married, College Educated,
Located in middle-America.
• PSYCHOGRAPHICS: someone
who has skill on social media,
spends most of their time in front
of a screen, spends time with their
kids on their free time, and loves
to watch sports.
• IDEAL AUDIENCE MEMBERS:
Seth Feldman, Content strategist
(TEGNA), Scott Pioli, NFL Analyst
(CBS), Kacy Burke, Senior
Marketing Manager (PBR)
Recruiters & Hiring Managers at CBS, TEGNA Inc., and MSE
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level Production Assistant job at CBS.
‣Connect with, and send a follow up
promotional email to, 20 CBS team members
on LinkedIn by December 31, 2019.
Mid Term: (2025)
• Announce as a game presentation professional
aimed at expanding attendance.
‣I will increase my LinkedIn connections by 20%
by December 31, 2025
Long Term: (2040)
• Become an announcer for a Sports team.
‣Save a total of $70,000, grow brand awareness
online by developing and consistently
publishing branded content on my social
media platforms, become an announcer for the
NBA by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media 50%
Video editing 65%
Communication and media 70%
Public Speaking 60%
SOFTHARD
Social Media 50%
Judgement and decision making 65%
Microsoft office 50%
Public Speaking 65%
SOFTHARD

7. I help professional sport organizations
increase attendance by entertaining and
inspiring American families by being the
best enthusiastic host I can be.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 Years working for a high school and
college newspaper
• Volunteered at Exploria Stadium in
Orlando, Florida setting up production
equipment
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2020)
Awards:
• Second place in the semi-finals Georgia
Highlands College 2015 Speech
competition

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Sebastian Orrego
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 2 years working for a school newspaper,
covering mostly sports
Education:
• Current student enrolled in Sportscasting B.S. at Full
Sail University
Leadership Experience:
• Tour guide in a career fair where I taught middle
schoolers the safety of sex, alcohol, and driving.
• Tutored colleagues in mathematics
Skills and Proficiencies:
• Public speaking
• Microsoft Office
• Social media
Overall Online Presence:
• Professional headshot, no articles published, not active
on personal social media accounts,
• Grade: Average, 10 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Sebastian Orrego
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 years working for a school newspaper,
covering mostly sports
Education:
• Current student enrolled in Sportscasting B.S. at Full
Sail University
Leadership Experience:
• Tour guide in a career fair where I taught middle
schoolers the safety of sex, alcohol, and driving
• Tutored colleagues in mathematics
Skills and Proficiencies:
• Public speaking
• Microsoft Office
• Social media
Overall Online Presence:
• Professional headshot, no articles published, not active
on personal social media accounts
• Grade: Average, 10 out of 100

11. BRAND POSITION
Redefining the sporting experience into a
friendly new approach, turning sport
announcing into memorable moments.
SEBASTIAN “SEABALLER” ORREGO
Sebastian earned the nickname
“Seaballer” in College because
he was always at the gym
playing basketball.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sportscasters Talent Agency of America (STAA)
• Collegiate membership
• Play by play sport broadcasting camp
• July 28-30, 2020 | Cherry Hill, NJ
• National Sports Media Association (NSMA)
• Collegiate membership | Winston-Salem, NC
Sportscasting
• Primary Content: Announcing high school and college sports,
and posting highlight demo reels of me announcing and
commentating each sport on Youtube.
• Primary Tools: LinkedIn - network with industry pros.
Facebook - promote my demo reels through pictures of me
announcing with a link to my demo reels.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase my greatest achievements.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a sports announcing professional with at least
25 yrs of experience in sports broadcasting; family man
that loves sports as much as I do, Jan. 2020
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2020
Technical Skills
• Set up a new Twitter and Facebook account and learn
how to use them, Dec. 2019
• Start editing videos daily, Dec. 2019
• Get familiar with Microsoft Excel, Dec. 2019
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Dec. 2019
• Business Writing Principles - Lynda.com, Dec. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting Dec. 2019
• Impromptu Speaking - Lynda.com, Dec. 2019

14. Sebastian Orrego
You know how sporting events has been
gradually slipping over the past decade? This is
because sports fans are glued to the TV. Well, what
I do is advertise and engage student leaders, and keep the
target audience in mind when promoting an event. I encourage early birds,
so that there will be advantages for being first in line. Most importantly I
surprise and engage the audience with games and cash prizes. In fact, I
have hosted parties with special guests like rapper Jrizzle, and it increased
the audience participation by 200%.
“

15. REFERENCES
Brush, P. (2019). Patrick Brush LinkedIn Profile. Retrieved
December 15, 2019, from https://www.linkedin.com/in/patrick-
brush-a1930786/
Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn Profile.
Retrieved December 15, 2019, from https://www.linkedin.com/
in/tracie-kalkbrenner-5113503/
ONETOnline.org (2019.)Summary Report for. 27-2012.03-
Program Directors, Retrieved December 15, 2019,
https://www.onetonline.org/link/summary/27-2012.03
ONETOnline.org (2019.)Summary Report for. 27-3012.00-
Public Address System and Other Announcers, Retrieved
December 12, 2019, https://www.onetonline.org/link/
summary/27-3012.00
ONETOnline.org (2019.)Summary Report for. 27-3011.00-
Radio and Television Announcers, Retrieved December 15,
2019, https://www.onetonline.org/link/summary/27-3011.00