This is a presentation I completed for my Project & Portfolio I course at Full Sail University. It is a culmination of in depth analysis of the industry of sports entertainment and how I fit in. It also contains a self evaluation of where I am in the process of reaching my goal and what path I must follow to achieve success.

1. PERSONAL BRAND EXPLORATION
Charles J. Yaeger IV
Project & Portfolio I: Week 1
April 12th, 2021

2. Born in California and raised by a former
professional athlete, you could say I was
destined to live a life
fi
lled with sports. I played
many sports growing up but came to love
football most, playing at the University of
Redlands. That is where I developed mental
toughness and extreme desire, two qualities
that de
fi
ne who I am today. Shortly after, I
began coaching college football and PA
announcing for local sports teams. I have always
dreamed of a career in sports, but I have
fi
nally
decided to pursue it. This passion led me to the
Dan Patrick School of Sportscasting at Full Sail
University where I can focus on developing the
skills necessary to achieve my goal.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcaster Announcer
• Radio Announcer
• Sports Show Anchor
Hero Archetype - Inspiring sports
fans everywhere to pursue their
dreams by providing more than
just a play-by-play. Enhancing the
game in a way that betters the
experience for all involved.
Sportscasting for ESPN

4. • DEMOGRAPHICS: 50/50 Male &
Female, 35-50 years old, Very
Diverse, College Educated,
Primarily located in Connecticut
and New York area.
• PSYCHOGRAPHICS: Interest for
sports, geared towards diversity,
professional look, spend time
around on-air talent.
• IDEAL AUDIENCE MEMBERS: Lynn
Matthews, VP Talent Acquisition
(ESPN), Enrique G. Washington, Head
of Executive & Professional Talent
Acquisition (ESPN), Carol Voronyak,
Director of Talent Recruitment &
Negotiations (ESPN).
Recruiters & Talent Acquisition at ESPN
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level job doing play by play in the Los
Angeles area
‣Connect with, and email 25 hiring managers
from local sports networks as well as talent I
meet during schooling, by January 2022,
inquiring about on-air play-by-play positions
and opportunities.
Mid Term: 2028
• Be hired by ESPN as a play-by-play sportscaster
‣Working either radio or television, working at
least 3 local and nationally televised games or
events per week.
Long Term: 2045
• Establish my own show (radio and/or television).
‣Be the host of a nationally recognized show
airing for a major sports network (either radio
or television) that airs 5 days a week.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Creative Cloud 65%
Audio Equipment Set Up and Use 60%
Sports Analysis and Insight 85%
Speaking & Voice 77%
SOFT
HARD
Tech Skills of Podcasting 30%
Digital Audio and Video Software 22%
Investigative Skills 18%
Communication using Broadcast Writing 43%
SOFT
HARD

7. I help bring sports networks into a new
age of sportscasting by creating
compelling and entertaining stories for
every broadcast that will inspire fans
and create lasting memories.
PROMISE

8. CREDENTIALS
Work Experience:
• 10 years Asst. Football Coach, University of
Redlands
• 3 Years FT Supervisor, UPS Airlines (8 direct
reports, 65 indirect reports)
Education:
• Mathematics, B.S., University of Redlands
• Sportscasting, B.S., Full Sail University (Exp. 2022)
Volunteer Work & Awards:
• 6 Years PA Announcing University of Redlands
Mens & Women’s Basketball
• 2 Years PA Announcing REV HS Baseball (includes
set up/wrap up of sound equipment and running
media such as walk up music simultaneously)
• 2 Years PA Announcing REV HS Football
• Mort-Joey Student of the Game Award (HS
Football Scholarship Award, Mission Viejo HS)

9. COMPETITION
Bryan Montoya
Leadership Experience:
• None listed
Industry Experience:
• Production Runner at FOX Sports
Education:
• Sportscasting, B.S., Full Sail University
Skills and Pro
fi
ciencies:
• Sports - 1 endorsement
• Adobe Premiere Pro - 0 endorsements
• Broadcast Media - 0 endorsements
Overall Online Presence:
• Has less than 150 connections, banner image not
yet customized, professional in photo but not a
headshot, some detail throughout the pro
fi
le, no
published articles, on other social media listed,
LinkedIn URL not customized
• Grade: Poor, 35 out of 100
Industry Experience:
• 6 Year Volunteer PA Announcer
University of Redlands Men’s
Basketball
Education:
• Mathematics, B.S., University of Redlands (2012)
• Current student enrolled in Sportscasting, B.S., Full
Sail University (exp. 2020)
Leadership Experience:
• 4 Year Letterman College Football (U of R)
• 10 Years Coaching College Football (U of R)
• 3 Years Full Time Supervisor UPS Airlines (8 direct
reports, 55 indirect)
Skills and Pro
fi
ciencies:
• Public Speaking - 0 endorsements
• Adobe Creative Cloud - 0 endorsements
• Sports Insight and Analysis - 0 endorsements
• Management - 0 endorsements
• Operations - 0 endorsements
Overall Online Presence:
• Less than 10, no banner image, no photo, little to no
detail, no published articles, not active on other
social media, LinkedIn URL not customized
• Grade: Very Poor, 10 out of 100
Charles J. Yaeger IV

10. Erin Summers
Noteworthy Experience:
• Established CPL Vision, an online broadcast for news
in the Coastal Plain League
• Associate director for Game Time with Boomer
Esiason
Industry Experience:
• 10 years combined experience as a
sports reporter (sideline, etc.)
• 3 years experience as a play-by-play
color analyst for ESPN
Education:
• Journalsim and Mass Communication, B.A.,
University of North Carolina at Chapel Hill
Skills and Pro
fi
ciencies:
• Final Cut Pro - 41 endorsements
• Broadcast - 39 endorsements
• Social Media - 37 endorsements
Overall Online Presence:
• Over 500+ connections, custom banner image,
professional headshot, pro
fi
le is very detailed, no
published articles, active on social media (twitter &
website), LinkedIn URL not customized
• Grade: Excellent, 85 out of 100
COMPETITION
Charles J. Yaeger IV
Industry Experience:
• 6 Year Volunteer PA Announcer
University of Redlands Men’s
Basketball
Education:
• Mathematics, B.S., University of Redlands (2012)
• Current student enrolled in Sportscasting, B.S., Full
Sail University (exp. 2020)
Leadership Experience:
• 4 Year Letterman College Football (U of R)
• 10 Years Coaching College Football (U of R)
• 3 Years Full Time Supervisor UPS Airlines (8 direct
reports, 55 indirect)
Skills and Pro
fi
ciencies:
• Public Speaking - 0 endorsements
• Adobe Creative Cloud - 0 endorsements
• Sports Insight and Analysis - 0 endorsements
• Management - 0 endorsements
• Operations - 0 endorsements
Overall Online Presence:
• Less than 10, no banner image, no photo, little to no
detail, no published articles, not active on other
social media, LinkedIn URL not customized
• Grade: Very Poor, 10 out of 100

11. BRAND POSITION
Enhancing sports broadcasts by providing fans with more
than just play-by-play, instead utilizing a strong, recognizable,
voice that uses storytelling to captivate and engage the
audience because I have built my life around the ideal that…
“The greatest satisfaction in life is providing others with joy.”
“CHUCK” “JÄGERMEISTER” “YAEGS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Sportscasters Association (ASA)
‣ Student Membership | National Org.
• National Sports Media Association (NSMA)
‣ Student Membership | National Org.
• National Association of Broadcasters (NAB)
‣ Student Membership | National Org.
Digital Marketing
• Primary Content: I will start a sports podcast called “T-Bone Steak and
Yaegs Morning Motivation”, where my co-host (nicknamed T-Bone)
and I report on inspiring sports stories from the week and relate it to
a motivational message for the listeners all while eating the most
important meal of the day.
• Primary Tools: I will post content on YouTube and promote with
pictures of breakfast and such on Twitter and Instagram. YouTube
will post once a week and Twitter and Insta will require 2-3 posts per
week to promote the content.
• Website: I will use the portfolio site to post sportscasting content
created both at Full Sail and outside the University. It will be used to
speci
fi
cally showcase my experience in sports broadcasting.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking well known and/or established sportscaster
with at least 15 years of experience doing play-by-play,
can coach and push mentee to be their best. Jul 2021
Formal Education
• Complete Sportscasting, B.S., by expected graduation
date in 2022
Technical Skills
• Improve your Digital Marketing Skills - Lynda.com, May
2021
• GarageBand: Podcasting - Lynda.com, Jun 2021
• Premiere Pro 2020 Essential Training - Lynda.com, Jul
2021
Soft Skills
• Become a Content Strategist - Lynda.com, May 2021
• Producing Podcasts - Lynda.com, Jun 2021
• Begin play-by-play calling University or Redlands
sporting events to gain valuable experience speaking
and writing starting Sept 2021

14. Charles J. Yaeger IV
You know how some sport’s broadcasts can
become stale and boring? Well, what I do is
provide the audience with a broadcast that is
captivating through the use of my strong, recognizable, voice and
enthusiasm for sports that forces them to tune in until the end. In fact, I have
been PA announcing for local sports teams for almost 6 years and continue to
earn more work. This is because I have helped bring attendance numbers up
almost 37% higher by keeping fans engaged and excited by enhancing their in
person experience.
“

15. REFERENCES
American Sportscasters Online. (n.d.). American
Sportscasters Association. Retrieved April 12, 2021, from
http://www.americansportscastersonline.com/
Angst, F. (2019, July 11). Sports Announcer Job
Description: Salary, Skills, & More. The Balance Careers.
https://www.thebalancecareers.com/job-pro
fi
le-sports-
announcer-3113313
Broadcasters and Writers. (n.d.). National Sports Media
Association. Retrieved April 12, 2021, from https://
nationalsportsmedia.org/
Disney. (n.d.). Disney Careers: ESPN. Disney Careers.
Retrieved April 12, 2021, from https://
jobs.disneycareers.com/espn
ESPN. (n.d.). People. [LinkedIn Page]. Retrieved April 12,
2021, from https://www.linkedin.com/company/espn/
people/
Lynda: Online Courses, Classes, Training, Tutorials.
(n.d.). Lynda. Retrieved April 12, 2021, from https://
www.lynda.com/
Montoya, B. (n.d.). Pro
fi
le. [LinkedIn Page]. Retrieved
April 12, 2021, from https://www.linkedin.com/in/bryan-
montoya-738a6a1a3/
NAB: The Voice for America’s Radio and TV
Broadcasters. (n.d.). National Association of
Broadcasters. Retrieved April 12, 2021, from https://
www.nab.org/default.asp
O*NET OnLine. (n.d.). O*Net OnLine. Retrieved April 12,
2021, from https://www.onetonline.org/
Putnam, K. P. (2019, August 19). Hero Brand Archetype -
Kaye Putnam | Psychology Brand Strategy. Kaye
Putnam | Psychology Driven Brand Strategist. https://
www.kayeputnam.com/brandality-archetype-hero/
Summers, E. (n.d.). Pro
fi
le. [LinkedIn Page]. Retrieved