2. Determination and a never give up attitude is what
makes me. Iโve been in Texas my whole life and
come from a brave, strong, and loving family. I
struggled doing a lot of things in my past due to
Dyspraxia, Dyslexia, ADD, and ADHD, but itโs
motivated me to work so much harder and to
never give up, it has made me who I am today.
Now I want to be able to motivate and inspire
people. I want to be able to help people,
particularly the younger generation and be an
inspiration to them to never give up. My main goal
is to be able to help as many people as possible.
IDENTITY
3. PROFESSION
Potential Job Titles:
โข Broadcast announcer
โข Sports editor
โข Sports photographer
BRAND ARCHETYPE โ I'm very
competent, I'm determined, I have a
lot of courage, and I have high
energy. I can inspire people and I
am a very motivational person.
Sportscasting for ESPN or TNT
4. Upper management and hiring managers at ESPN, TNT, and Fox Sports
TARGET AUDIENCE
Sonia Coleman
Outreach Plan:
โข I will complete my sportscasting certificate before my
initial contact.
โข I will send her an email to contact her initially and
communicate with her.
โข I will follow up with her about a week to two weeks
after the initial contact by phone.
Human Resources at ESPN
Mark Silverman
Outreach Plan:
โข I will get more connections and expand my brand
before communicating with him.
โข I will initially email him to communicate.
โข About 3 weeks after I contact him, I will see if he's
available to meet in person.
President and Chief Operations
Officer of Fox Sports
Christine Hoff
Outreach Plan:
โข A task I will complete before contacting her is getting trained
on how to do a good interview.
โข I will at first give her a phone call to see if sheโs available.
โข After I call her, I will see if sheโs available to meet in person
about a month later.
PROFILE
PICTURE
Human resources manager at
Turner Broadcasting
5. GOALS
โข My short-term goal is to start publishing things about
my brand to grow my brand into something amazing
and get started in a job in sports by December.
โฃ By the around December 25th, 2022, I want to be
able to grow my connections on LinkedIn by
about 20%
Mid Term: (YEAR)
โข My mid term goal is to have my brand well known by
creating different types of websites and releasing
different ads people can click on to visit my pages and
contact me, and to be a broadcast announcer for some
big games in football and basketball.
โฃ By this time, December 26th, 2027, I want to have
increased my connections by 55%
Long Term: (YEAR)
โข My long-term goal is for my brand to have a lot of
success and be something in my brand that people can
rely on for help and thatโs well known for helping
peoples
โฃ By December 26th, 2037, I want my connections
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Researching
SOFT
HARD
Novice / Adept / Expert
MS Office Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Communication Novice / Adept / Expert
Telecommunications
SOFT
HARD
Novice / Adept / Expert
Computer and electronics Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
7. I will help my future employer do everything
to make the sports industry better by being
very positive, motivating everyone, and
working extremely hard and efficiently.
PROMISE
8. CREDENTIALS
Work Experience:
โข Walmart, just an associate, but they count
on me to make most decisions and rely on
me the most.
โข Lowes, Team Lead
Education:
โข Sportscasting Certificate
Volunteer work:
โข Edited videos for people, took pictures for
people using DSLR camera, Wrote
scripts.
9. COMPETITION
John Pfeil
Industry Experience:
โข Industry experience goes here
Education:
โข Sportscasting, Full Sail University
Leadership Experience:
โข Team lead at longhorn steak house
โข Problem solving
Skills and Proficiencies:
โข Editing- X endorsements
โข Marketing- X endorsements
โข Video Production- X endorsements
Brett Peeplers
Overall Online Presence:
โข He has 46 connections, Banner image is customized,
the headshot is very professional, the overall profile is
very detailed, no published articles, he is active on
social media, and his URL on LinkedIn is not
customized.
โข The grade would be superior, 95/100
Industry Experience:
โข Editing videos, taking pictures with a
DSLR camera, talking in front of a
camera
Education:
โข Sportscasting Certificate, Full Sail University
Leadership Experience:
โข Team lead
โข Decision making and Pressure choices
Skills and Proficiencies:
โข Editing- X endorsements
โข Microsoft Office- X endorsements
โข Writing scripts- X endorsements
Overall Online Presence:
โข I currently have no connections, my banner image is
customized, my headshot is professional, my overall
profile is up to date and detailed, I am very active on
social media, and my LinkedIn URL is not customized.
โข My grade would be average, 80/100
10. COMPETITION
Jordan Washington
Noteworthy Experience:
โข Communication
โข iMovie
Brett Peeples
Industry Experience:
โข Video editing, Sports management,
Ticket sales representative
Education:
โข Sports management, Rutgers University
Skills and Proficiencies:
โข Camera- X endorsements
โข Video editing- X endorsements
โข Sports management- X endorsements
Overall Online Presence:
โข He has 500+ connections, His banner is not
customized, Headshot is not a very professional
headshot, his overall profile is good but not very
detailed, he is not very active on social media, and his
URL is not customized.
โข Overall, I would say it was good, 83/100
Industry Experience:
โข Photography, Editing, On camera,
script writing
Education:
โข Sportscasting Certificate, Full Sail University
Leadership Experience:
โข Problem solving skills
โข Communication skills
Skills and Proficiencies:
โข Microsoft Office - X endorsements
โข Photoshop- X endorsements
โข Premiere Pro- X endorsements
Overall Online Presence:
โข I currently have no connections, my banner image is
customized, my headshot is professional, my overall
profile is up to date and detailed, I am very active on
social media, and my LinkedIn URL is not customized.
โข My grade would be average, 80/100
11. BRAND POSITION
For my future employer, who Need a motivated and
positive worker, I provide motivation, leadership,
and make the people around me better and
motivate them, because I always show up with a
great attitude, in a good mood, and I am always
ready to work.
โNICKNAME?โ
12. NETWORKING &
MARKETING
Industry Events & Organizations
โข Media Innovators
โฃ December 1st, 2022, New York
โข National Sports Forum 2023
โฃ February 26-28, Los Angeles, California
โข Sportel Rendez-Vous Miami
โฃ May 9-10, Miami, Florida
Digital Marketing
โข Primary Content: I will create and publish inspirational and
motivational content; I will publish content that will help people and
people and give people hope.
โข Primary Tools: I will use Instagram and snapchat to promote my
content. I will most likely post once or twice a week to promote it.
13. PROFESSIONAL DEVELOPMENT
Mentor
โข I will seek a mentor that can help me improve with
interviewing and help me improve with the skills I need
to improve on. It should be someone that loves sports
and is experienced in the industry. I want to get a
mentor as soon as I graduate around December.
Formal Education
โข Sportscasting Certificate
Technical Skills
โข Writing- Placement, December 2022
โข Graphical- Betterup, January 2023
โข Video creationโ Torch, February 2023
Soft Skills
โข Self-awareness- Betterup, December 2022
โข Emotional intelligence- Coachhub, December 2022
โข Critical thinking- Seismic, January 2023
14. Brett Peeples
You know how the viewership hasnโt been as great as it could be, itโs been a
little down? Well, what Iโd do is pick a day in the week and use that day to
use social media to stream a game or two. People mainly just use social
media for everything, even when a games on theyโre not actually paying
attention because they are on their phone using social media. I've always
been a problem solver and every job Iโve ever had they would come to me for
solutions. Iโm very capable of coming up with good solutions.
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonaldโs 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
