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PERSONAL BRAND EXPLORATION
Kyree Jordan
Project & Portfolio I: Week 1
06/07/23
Hi my name is Kyree Jordan I’m going to give
you a little info about myself and what made me
me today. I’m from Philadelphia Pennsylvania. I
had a passion for music and sports. In High
school I played for the marching band indoor
drumlin and jazz band. I also did football and
basketball. After being done worth sports in high
school I missed it more then ever so I started a
podcast about sports. My goal is to be a sports
broadcaster .
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• BroadCast Announcer
• ESPN Digital media
• Broadcasting assistant(NBA)
BRAND ARCHETYPE -I Would
approach my job differently by
relating to the viewers. My brand
being the girl boy next door. Saying
that we make the customers or
viewers feel “at home”
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here
[CATEGORY of PEOPLE]
TARGET AUDIENCE
John Anderson
Outreach Plan:
• A task I would do is have a popdcast video ready for
him so I can show him my work.
• A method I would use to communicate with John is
Email.
• A good time frame I would choose to follow up with
John Is a month. Saying that John is super busy I feel
like a month would be a good timeframe.
PROFILE
PICTURE
[sportcenter achor] at [ESPN]
Malika Andrews
Outreach Plan:
• A task I would do is have a popdcast video ready so I
can show her my work.
• One method I would use is contact through twitter
saying she is very active on twitter
• A good time frame is tweeting her every other week.
PROFILE
PICTURE
[Nba Reporter] at [Espn]
Troy Akman
Outreach Plan:
• A task I will completed is having all my notes and stuff
ready.
• I will give troy an email with my resume and
background
• I will check back in with troy in about a month or 2 with
another email
PROFILE
PICTURE
[MNF Game analyst] at
[ESPN]
Caption
Caption
GOALS
Short Term: (Immediately After Graduation,2025)
• Get hired as a sportscaster/ Have my sports podcast sponsored
by YouTube.
‣ I plan on pushing out more videos of my podcast
throughout the years so hopefully by the time then my
podcast will be sponsored. With that I will be able to show
that I have a degree and show I have been doing sports
related broadcasting and land a job.
Mid Term: (2035)
• Have 5 million subs on my sports podcast/ Have a job at either
ESPN, NBA, NFL as a broadcaster.
‣ To achieve a big goal as having 5 million subs I’m going
to have to stay constant. And be different. As for landing a
job at ESPN, NBA, NFL having this podcast can hopefully
push my name so I can contact John from ESPN if he is
still around. Hopefully gert hired there.
Long Term: (2045)
• Have my own sports broasting show on ESPN which would be my
podcast
‣ To have this goal done I would contact head of ESPN and
show him how good my podcast is on YouTube and pitch
the idea of having my own show on ESPN
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Great with tech
SOFT
HARD
Novice / Adept / Expert
Social Media Novice / Adept / Expert
Leadership Novice / Adept / Expert
Flexibility Novice / Adept / Expert
Video Creation
SOFT
HARD
Novice / Adept / Expert
Writing Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
I Promise To Be Different From All Sports
Podcast
PROMISE
CREDENTIALS
Work Experience:
• Assistant Manager For Dominos
• Optician For American Best
Education:
• Bensalem High School Graduate Class of
2016
• Bachelors Of SportBrioadcasting, Full Sail University (Exp. 2025)
Awards:
• Employee of the month, Top Store for
2020.
Caption
COMPETITION
Colby Eaves
Industry Experience:
• Cp Sunoco, Lead cook Friendlys
Education:
• High School Graduate
• BACHELOR OF SCIENCE (B.S.) IN SPORTS
MARKETING AND MEDIA AT FULL SAIL
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Sales And Marketing
• Schedule Preparation
• Trend Analysis
Kyree Jordan
Overall Online Presence:
• 40 connections, banner image customized? NO,
professionalism of headshot? NO, how detailed is the
profile? Has his resume, published articles? No, active
on other social media? Instagram Facebook, is their
LinkedIn URL customized? No
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT
Industry Experience:
• Optician, Hospitality, Restaurant.
Education:
• High School Graduate
• BACHELOR OF SCIENCE (B.S.) IN SPORTS
BROADCASTING AND MEDIA AT FULL SAIL
Leadership Experience:
• Assistant manager
• Drum Captain
Skills and Proficiencies:
• Leadership
• Assistant Manager Experience
• Use of MS WORD.
Overall Online Presence:
• How many connections? 0, banner image customized?
No, professionalism of headshot? No , how detailed is
the profile? No details, published articles? No, active on
other social media? Instagram Youtube Facebook , is
their LinkedIn URL customized? No
• Grade: Poor, Average, or Superior?, XX out of 100
Caption
COMPETITION
Ethan RautBort
Noteworthy Experience:
• IF management
Kyree Jordan
Industry Experience:
• Broadcasting
Education:
• Univeriosty Of Wisconsin
Skills and Proficiencies:
• Management
• Coordinating
Overall Online Presence:
• How many connections? 300, banner image
customized?no, professionalism of headshot? Yes, how
detailed is the profile? Very detailed, published articles?
Yes, active on other social media? No, is their LinkedIn
URL customized? Yes
• Grade: Poor, Average, or Superior?, 90 out of 100
Industry Experience:
• Optician, Hospitality, Restaurant.
Education:
• High School Graduate
• BACHELOR OF SCIENCE (B.S.) IN SPORTS
BROADCASTING AND MEDIA AT FULL SAIL
Leadership Experience:
• Assistant manager
• Drum Captain
Skills and Proficiencies:
• Leadership
• Assistant Manager Experience
• Use of MS WORD.
Overall Online Presence:
• How many connections? 0, banner image customized?
No, professionalism of headshot? No , how detailed is
the profile? No details, published articles? No, active on
other social media? Instagram Youtube Facebook , is
their LinkedIn URL customized? No
• Poor Grade
Caption
Caption
BRAND POSITION
For my True Sports fans. I know it can be boring
watching all these sports shows that are all the
same. But me my show my brand we are going to
change the world of how sport shows and podcast
are.
“NICKNAME?”
NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Broadcasting camp
‣ June 26th Baltimore
• Ray Didinger
‣ Aug 8th West Chester
• Play by Play Sports Broadcasting
‣ June 19th Villanova
Digital Marketing
• Primary Content: I will create all kinds of content interviewing
kids for my podcast. I will also be learning new things to help
me get better.
• Primary Tools: I will be using twitch YouTube Facebook and
instagram
• Website: I will use it by posting it everywhere to further push
my brand. Caption
PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I’m looking for is somebody who is
great with these problems I have like my aunt.
Formal Education
• BACHELOR OF SCIENCE (B.S.) IN SPORTS
BROADCASTING AND MEDIA AT FULL SAIL
Technical Skills
• Writing . Aug 2023
• Problem Solving Sep 2023
Soft Skills
• Decision making Aug 2023
• Goal Setting July 2023
YOUR NAME
You know how many of these “sport podcast” say they are the best when
they are really not? Well, what I am going to do is show the world who has
the best sport podcast. In fact, I already started one called Eaves Dropping
with CK Media.
Caption
REFERENCES
John Anderson
https://espnpressroom.com/us/bios/anderson_john/ Mitchell,
J.A.
Ethan Rautbort
https://www.linkedin.com/in/ethanrautbort4a80301b6/ Mitchell,
Colby Eaves
https://www.linkedin.com/in/colby-eaves-3b0169151/
Troy Akman
https://espnpressroom.com/us/bios/troy-aikman/
Malika Andrews
https://espnpressroom.com/us/bios/malika-andrews/

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Kyrees keynote.pptx

  • 1. PERSONAL BRAND EXPLORATION Kyree Jordan Project & Portfolio I: Week 1 06/07/23
  • 2. Hi my name is Kyree Jordan I’m going to give you a little info about myself and what made me me today. I’m from Philadelphia Pennsylvania. I had a passion for music and sports. In High school I played for the marching band indoor drumlin and jazz band. I also did football and basketball. After being done worth sports in high school I missed it more then ever so I started a podcast about sports. My goal is to be a sports broadcaster . IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • BroadCast Announcer • ESPN Digital media • Broadcasting assistant(NBA) BRAND ARCHETYPE -I Would approach my job differently by relating to the viewers. My brand being the girl boy next door. Saying that we make the customers or viewers feel “at home” [BROAD OCCUPATION] for [INDUSTRY/ MARKET] Picture Relevant to Your Industry Goes Here
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE John Anderson Outreach Plan: • A task I would do is have a popdcast video ready for him so I can show him my work. • A method I would use to communicate with John is Email. • A good time frame I would choose to follow up with John Is a month. Saying that John is super busy I feel like a month would be a good timeframe. PROFILE PICTURE [sportcenter achor] at [ESPN] Malika Andrews Outreach Plan: • A task I would do is have a popdcast video ready so I can show her my work. • One method I would use is contact through twitter saying she is very active on twitter • A good time frame is tweeting her every other week. PROFILE PICTURE [Nba Reporter] at [Espn] Troy Akman Outreach Plan: • A task I will completed is having all my notes and stuff ready. • I will give troy an email with my resume and background • I will check back in with troy in about a month or 2 with another email PROFILE PICTURE [MNF Game analyst] at [ESPN] Caption Caption
  • 5. GOALS Short Term: (Immediately After Graduation,2025) • Get hired as a sportscaster/ Have my sports podcast sponsored by YouTube. ‣ I plan on pushing out more videos of my podcast throughout the years so hopefully by the time then my podcast will be sponsored. With that I will be able to show that I have a degree and show I have been doing sports related broadcasting and land a job. Mid Term: (2035) • Have 5 million subs on my sports podcast/ Have a job at either ESPN, NBA, NFL as a broadcaster. ‣ To achieve a big goal as having 5 million subs I’m going to have to stay constant. And be different. As for landing a job at ESPN, NBA, NFL having this podcast can hopefully push my name so I can contact John from ESPN if he is still around. Hopefully gert hired there. Long Term: (2045) • Have my own sports broasting show on ESPN which would be my podcast ‣ To have this goal done I would contact head of ESPN and show him how good my podcast is on YouTube and pitch the idea of having my own show on ESPN
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Great with tech SOFT HARD Novice / Adept / Expert Social Media Novice / Adept / Expert Leadership Novice / Adept / Expert Flexibility Novice / Adept / Expert Video Creation SOFT HARD Novice / Adept / Expert Writing Novice / Adept / Expert Problem Solving Novice / Adept / Expert Transferrable Skill 1 Novice / Adept / Expert
  • 7. I Promise To Be Different From All Sports Podcast PROMISE
  • 8. CREDENTIALS Work Experience: • Assistant Manager For Dominos • Optician For American Best Education: • Bensalem High School Graduate Class of 2016 • Bachelors Of SportBrioadcasting, Full Sail University (Exp. 2025) Awards: • Employee of the month, Top Store for 2020. Caption
  • 9. COMPETITION Colby Eaves Industry Experience: • Cp Sunoco, Lead cook Friendlys Education: • High School Graduate • BACHELOR OF SCIENCE (B.S.) IN SPORTS MARKETING AND MEDIA AT FULL SAIL Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Sales And Marketing • Schedule Preparation • Trend Analysis Kyree Jordan Overall Online Presence: • 40 connections, banner image customized? NO, professionalism of headshot? NO, how detailed is the profile? Has his resume, published articles? No, active on other social media? Instagram Facebook, is their LinkedIn URL customized? No • Grade: Poor, Average, or Superior?, XX out of 100 HEADSHOT Industry Experience: • Optician, Hospitality, Restaurant. Education: • High School Graduate • BACHELOR OF SCIENCE (B.S.) IN SPORTS BROADCASTING AND MEDIA AT FULL SAIL Leadership Experience: • Assistant manager • Drum Captain Skills and Proficiencies: • Leadership • Assistant Manager Experience • Use of MS WORD. Overall Online Presence: • How many connections? 0, banner image customized? No, professionalism of headshot? No , how detailed is the profile? No details, published articles? No, active on other social media? Instagram Youtube Facebook , is their LinkedIn URL customized? No • Grade: Poor, Average, or Superior?, XX out of 100 Caption
  • 10. COMPETITION Ethan RautBort Noteworthy Experience: • IF management Kyree Jordan Industry Experience: • Broadcasting Education: • Univeriosty Of Wisconsin Skills and Proficiencies: • Management • Coordinating Overall Online Presence: • How many connections? 300, banner image customized?no, professionalism of headshot? Yes, how detailed is the profile? Very detailed, published articles? Yes, active on other social media? No, is their LinkedIn URL customized? Yes • Grade: Poor, Average, or Superior?, 90 out of 100 Industry Experience: • Optician, Hospitality, Restaurant. Education: • High School Graduate • BACHELOR OF SCIENCE (B.S.) IN SPORTS BROADCASTING AND MEDIA AT FULL SAIL Leadership Experience: • Assistant manager • Drum Captain Skills and Proficiencies: • Leadership • Assistant Manager Experience • Use of MS WORD. Overall Online Presence: • How many connections? 0, banner image customized? No, professionalism of headshot? No , how detailed is the profile? No details, published articles? No, active on other social media? Instagram Youtube Facebook , is their LinkedIn URL customized? No • Poor Grade Caption Caption
  • 11. BRAND POSITION For my True Sports fans. I know it can be boring watching all these sports shows that are all the same. But me my show my brand we are going to change the world of how sport shows and podcast are. “NICKNAME?”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Sports Broadcasting camp ‣ June 26th Baltimore • Ray Didinger ‣ Aug 8th West Chester • Play by Play Sports Broadcasting ‣ June 19th Villanova Digital Marketing • Primary Content: I will create all kinds of content interviewing kids for my podcast. I will also be learning new things to help me get better. • Primary Tools: I will be using twitch YouTube Facebook and instagram • Website: I will use it by posting it everywhere to further push my brand. Caption
  • 13. PROFESSIONAL DEVELOPMENT Mentor • The type of mentor I’m looking for is somebody who is great with these problems I have like my aunt. Formal Education • BACHELOR OF SCIENCE (B.S.) IN SPORTS BROADCASTING AND MEDIA AT FULL SAIL Technical Skills • Writing . Aug 2023 • Problem Solving Sep 2023 Soft Skills • Decision making Aug 2023 • Goal Setting July 2023
  • 14. YOUR NAME You know how many of these “sport podcast” say they are the best when they are really not? Well, what I am going to do is show the world who has the best sport podcast. In fact, I already started one called Eaves Dropping with CK Media. Caption
  • 15. REFERENCES John Anderson https://espnpressroom.com/us/bios/anderson_john/ Mitchell, J.A. Ethan Rautbort https://www.linkedin.com/in/ethanrautbort4a80301b6/ Mitchell, Colby Eaves https://www.linkedin.com/in/colby-eaves-3b0169151/ Troy Akman https://espnpressroom.com/us/bios/troy-aikman/ Malika Andrews https://espnpressroom.com/us/bios/malika-andrews/

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.