2. James is the second oldest of 5 boys. Born in
Knoxville TN he is a southern boy through
and through. Football is something that
became life with the Vols witch grew to the
NFL level. He has been working hard with a
growing family and a son due in February. He
is wanting to take his passion of the game
and share it with everyone to better
understand the game.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Youtube Content Creator
• Sports Anchor Reporter
• Newscast Director
Hero Archetype - They inspire others to
believe in themselves as much as The
Hero believes in them. They inspire,
motivate and cheerlead their customers to
do more, be more and have more. The
Hero wants to leave a legacy and doesn't
mind sacrificing for it. This makes the Hero
quick on its feet, making fast and smart
decisions to save the world
Sports Broadcasting/ Youtube
4. • DEMOGRAPHICS: Female &
Male, 16-45 years old, Married,
College Educated, Located in
southeast-America.
• PSYCHOGRAPHICS: Enjoys the
outdoors and with physical contact
sports. Also with wanting to better
their knowledge of the game.
• IDEAL AUDIENCE MEMBERS:
Roger Goodel (Commissioner of
the NFL) NFL Owners, Teens to
Adults with the interest in
football.
Recruiters & Hiring Managers at PBR, PRCA, and CBR
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Create content on Youtube for building Profile.
‣ Connect with, and send a follow up
promotional email to, 20 sport team members
on LinkedIn by December 31, 2021.
Mid Term: (2025)
• Lead a successful position with a NFL team or the
shield .
‣ Expand my brand and improve my own
knowledge by December 31, 2025.
Long Term: (2040)
• Establish a great knowledge of football with kids to
the pros..
‣ Increase the involvement of youth football with
future stars by December 31, 2040.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in Broadcasting & Current
Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
Excel 10%
WordPress CMS 10%
Professional Writing 70%
Public Speaking 90%
SOFTHARD
7. I will help improve the quality and
information giving for the game of football to
help the future of it as well.
My Promise
8. CREDENTIALS
Work Experience:
• 10 years in the Restaurant Industry
Education:
• GED 2008
• Sports Broadcasting, B.S., Full Sail University (Exp. 2021)
Awards:
• None
9. COMPETITION
Scott Koral
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Communications ,
B.S. at Full Sail University
• University of California, Sociology
• Collins College, Film & Video Arts
Leadership Experience:
• Manager at Custom Communications
• Executive Producer & Content Manager at WREX TV
•
Skills and Proficiencies:
• Television - 52
• Broadcast Journalism - 16
• New Writing - 14
James Kilgore
Overall Online Presence:
• 500+ Connections on Linkedin
• Has a high web presence with being on the first link.
• Grade: 85 of 100
Industry Experience:
• 0 to none.
Education:
• Current student enrolled in Sports broadcasting, B.S. at
Full Sail University
Leadership Experience:
• Shift Leader in different Restaurants
Skills and Proficiencies:
• Working on
Overall Online Presence:
• Little to none
10. COMPETITION
Ryan Randall
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• University of Florida - Telecommunications Bachelors
• Brevard Community College - Associate of Arts,
General Education
Noteworthy Experience:
• Communications Research Officer -Florida Institue of
Technology
• Assistant Editor - SCB Marketing
• Sports News Assistant - Florida Today Communications
Skills and Proficiencies:
• Journalism - 6 Endorsements
• Editing - 6 Endorsements
• AP Style - 3 Endrousements
James Kilgore
Overall Online Presence:
• 216 Connections on Linkedin, his search view is low
but has a present with a photo, and if you select the
Linkedin link he is 1st.
• Grade: Good, 60 out of 100
Industry Experience:
• 0 to none.
Education:
• Current student enrolled in Sports broadcasting, B.S. at
Full Sail University
Leadership Experience:
• Shift Leader in different Restaurants
Skills and Proficiencies:
• Working on
Overall Online Presence:
• Little to none
11. BRAND POSITION
Bringing knowledge, passion, and history to
the game of football.
FULLIE “JOSEPH” SALEN
James normally goes by his
middle name, but does go by
last with friends.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• None to date
Digital Marketing
• Primary Content: Podcast/ Youtube videos on how to do
football drills and how they effect you, History of the game,
Top 10 lists, and many more.
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos
• Website: Full Sail digital portfolio site to showcase school
work;
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level broadcaster pro with at least 20
yrs of experience in football industry; family man Jan.
2020
Formal Education
• Complete Sports Broadcasting, B.S. by expected
graduation date in 2021
Technical Skills
• None to date
Soft Skills
• None to date
14. James “Joseph” Kilgore
I see many information about the NFL and how
sometime I don’t see any that is a combination of health, play calling, and
history. I want to create something that has a great connection with those 3
traits to help the future of the game.
“
15. REFERENCES
Scott Koral Fellow Student
information from LinkedIn.
https://www.linkedin.com/in/sdkoral/
Ryan Randall information from
LinkedIn
https://www.linkedin.com/in/rbrandall/
