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PERSONAL BRAND EXPLORATION
 

Luis Aldano
 

Project & Portfolio I: Week
1

APRIL 10, 2022
My name is Luis Aldano, I am a hard worker who
is very hopeful and con
fi
dent that he can
achieve anything he sets his mind to.I am funny,
personable and most importantly loyal. I do what
is needed of me and always try to hep those that
need it because that was once me in their
shoes.
IDENTITY
PROFESSION
Potential Job Titles
:

• Sports Content Researche
r

• Production Coordinator
 

• Associate Social writing
 

BRAND ARCHETYPE - For My
archetype I am the entertainer, the
jokester, the comedian. I am
someone that can make the
workplace fun and make things
easier to work in an environment
that is usually fast paced.
[Sports Broadcasting] for [ESPN/ Sports Programming]
[Adults 25-45 ]
TARGET AUDIENCE
Stephen A.
Smith
Outreach Plan
:

• I will submit a video or a presentation to stand out.
 

• I will contact Stephen A through social media using
twitter or instagram
 

• I will continue to reach out to Stephen A either personal
message or tweeting to him once every few weeks.
[Journalist/ commentator
at ESPN
Marc J. Spears
Outreach Plan
:

• I will reach out to Marc with a video or a presentation
 

• I will reach out to Marc using LinkedIn and Twitter to
best communicate with him.
 

• I will continue to personally message Marc in hopes
that he will answer in due time. Once every few weeks
will get the job done
[NBA Writer] at [ESPN’s
Landscape ]
Mina Kimes
Outreach Plan
:

• I will prepare a presentation that I could show mina if
and when we do meet
.

• I plan to use email or any social media accounts to
keep in touch.
 

• I will continue to reach out using my social media
platforms and sending a follow up email once every 3
weeks.
Senior Writer at ESPN
Magazine
.
.
GOALS
Short Term: (Immediately After Graduation, 2024)
 

• Interning at ESPN
 

‣ I’d like to be at ESPN as an intern in about 6
months to a year
 

Mid Term: (2026-2028
)

• I would like to be a full time employee at ESPN as a
sports anchor
 

‣ Id like to be full time as a sports anchor by 2
years time.
 

Long Term: (2034
)

• In 10 years time I hope to have my own show on
ESPN
 

‣ In 10 years time I plan to be one of new faces
of ESPN sports with my own show
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft Of
fi
ce
SOFT
HARD
/ Adept /
Data Analysis / Adept /
People Skills / / Expert
Leadership / / Expert
Data Analysis
SOFT
HARD
/ Adept /
Software Pro
fi
ciency Novice / /
Adaptability / Adept /
Time management / Adept /
I help kids and adults to understand sports
effectively by breaking down highlights in a
fun way.
 

PROMISE
CREDENTIALS
Work Experience
:

• Beacon Christian Academy: Teacher’s
Assistant/ Substitute Teacher
 

• New Beginnings For Tomorrow: Direct
Care Provider
Education:
• Bayonne High School Diploma.
Graduated 2010
• Title of Degree Program: B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• Hillsong, NYC Group Leader/ Creative
Team. Lead Weekly Groups and input
creative skills within creative team.
COMPETITION
Joshua Berrios
Industry Experience
:

• Legendary Guest Experiences
Representative
Education
:

• Currently enrolled in Full Sail University For Sports
Broadcasting B.S
Leadership Experience
:

• N/A
Skills and Pro
fi
ciencies
:

• Communications -
 

• Research
 

• Writing
Luis Aldano
Overall Online Presence
:

• How many connections 255 connections banner image
customized? Yes , professionalism of headshot?, Not
Professional, how detailed is the pro
fi
le? Very Detailed
Pro
fi
le , published articles? No , active on other social
media? Facebook and Youtube. is their LinkedIn URL
customized? Yes
 

• Grade: Average, 60 out of 100
Industry Experience
:

• None
Education
:

• Currently Enrolled in Full Sail University for Sports
Broadcasting
Leadership Experience
:

• Group Leader/ Creative Team at Hillsong NY
C

• Lead Weekly Groups/ Input Creative Skills with creative
team
Skills and Pro
fi
ciencies
:

• People Skills - Exper
t

• Adaptability - Exper
t

• Microsoft Of
fi
ce -Adept
Overall Online Presence
:

• How many connections? 9? banner image
customized?, professionalism of headshot?,No how
detailed is the pro
fi
le?,Not detailed published articles?,
None, active on other social media? Yes is their
LinkedIn URL customized? No
 

• Grade: Poor 40 out of 100
COMPETITION
Stephen A. Smith
Noteworthy Experience
:

• Journalist/Commentator October 2003-Present
 

• The Philadelphia Inquierer October 1994-March 2010
YOUR NAME
Industry Experience
:

• Industry experience goes here
Education
:

• Winston-Salem State University 1988-1992
Skills and Pro
fi
ciencies
:

• Journalism - Exper
t

• Sports Expert- Expert
 

• People Skills - Expert
Overall Online Presence
:

• How many connections?51k banner image
customized?, Yes, professionalism of
headshot?,100/100 how detailed is the pro
fi
le?, Very
published articles?,Yes, active on other social media?,
Yes is their LinkedIn URL customized? Yes
 

• Grade: Superior 100 out of 100
Industry Experience
:

• None
Education
:

• Currently Enrolled in Full Sail University for Sports
Broadcasting
Leadership Experience
:

• Group Leader/ Creative Team at Hillsong NY
C

• Lead Weekly Groups/ Input Creative Skills with creative
team
Skills and Pro
fi
ciencies
:

• People Skills - Expert
 

• Adaptability - Expert
 

• Microsoft - Adept
Overall Online Presence
:

• How many connections? 9, banner image customized?,
No, professionalism of headshot?5/10 how detailed is
the pro
fi
le?Not very Detailed, published articles?, None,
active on other social media?,Yes is their LinkedIn URL
customized? No
 

• Grade: Poor 40 out of 100
BRAND POSITION
Men that are in the 25-45 range who are married
or single I provide HUMOROUS AND EFFECTIVE
COMMENTARY ON ALL SPORTS NOT JUST
THE MAINSTREAM ONES. because I BELIEVE I
BRING A DIFFERENT POINT OF VIEW THAT
CAN MAKE THINGS MUCH MORE ENJOYABLE
AND RELATABLE APART FROM THE USUAL
SPORTS TALK.
“BIGLOU”
NETWORKING &
MARKETING
Industry Events & Organization
s

• Brooklyn Nets vs Cleveland Cavaliers
 

‣ 4/12/22 | Brooklyn, New York
 

• San Antonio Spurs vs New Orleans Pelicans
 

‣ 4/13/2022 | New Orleans, Louisiana
 

• ESPN
 

‣ 5/20/24 | New York, New York
Digital Marketing
• Primary Content: The the type of content I plan to put out is
all sports related content that will help keep people up to date
in terms of what’s up in the sports world ranging from MLB all
the way down to the MLS.
 

• Primary Tools:My podcast that is made up of me and my
colleague will consistently put out information out on our
Instagram page and Twitter accounts while also uploading our
content to YouTube and Spotify.
 

• Website: I will use my portfolio to make connections with
others in the same
fi
eld as me. That can help me further
advance in areas I am not pro
fi
cient in.
PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor im looking for is the person that has
walked the same path as me. Someone that has seen
the same struggles and could help me through them as
I walk the road to success and ultimately where I want
to be . September 2023
Formal Education
• FullSail University, Bachelors of Science in Sports
Broadcasting
Technical Skills
• Data analysis CBS, September 2023
• - Experience Using video or photoshop editing Espn ,
January 2024
• Experience in building presentations - ESPN , February
2024
Soft Skills
• Time management- CBS sports , January 2024
 

• Problem Solving- Espn, January 202
4

• Writing - Espn, March 2024
Luis Aldano
You know how some people have a hard time
understanding the different aspects of sports? Well, what I do is I
break down different sports in an effective way that people of all ages can
understand. In fact, I have my own podcast that I record episodes every
week that breaks down sports in a very effective way.
“
REFERENCES
Linked in Pro
fi
le retrieved from :https://www.linkedin.com/feed/
Representative ESPN Business retrieved from
 

https://jobs.disneycareers.com/job/amsterdam/representative-
espn-business/391/19694493872
 

CBS Sports Researcher can be retrieved from:
 

https://careers.viacomcbs.com/job/New-York-CBS-Sports-
Researcher-NY-10019/841476600/
ESPN JOBS can be found:
 

https://www.glassdoor.com/Jobs/ESPN-Jobs-E13401.htm?
fi
lter.countryId=1&cursor=ACgAAIEAAAAAAAAAAAAAAAAAA
crXaCoAAwAAAQAA
News Reporter and analyst can be found:
 

https://www.onetonline.org/link/details/27-3023.00
Information on Stephen A. Smith:
 

https://urbanintellectuals.com/stephen-smith-reporter-sports-
expert-tv-personality/
Sporting Events can be found: https://espnevents.com

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Personal Brand Exploration-Luis Aldano

  • 1. PERSONAL BRAND EXPLORATION Luis Aldano Project & Portfolio I: Week 1 APRIL 10, 2022
  • 2. My name is Luis Aldano, I am a hard worker who is very hopeful and con fi dent that he can achieve anything he sets his mind to.I am funny, personable and most importantly loyal. I do what is needed of me and always try to hep those that need it because that was once me in their shoes. IDENTITY
  • 3. PROFESSION Potential Job Titles : • Sports Content Researche r • Production Coordinator • Associate Social writing BRAND ARCHETYPE - For My archetype I am the entertainer, the jokester, the comedian. I am someone that can make the workplace fun and make things easier to work in an environment that is usually fast paced. [Sports Broadcasting] for [ESPN/ Sports Programming]
  • 4. [Adults 25-45 ] TARGET AUDIENCE Stephen A. Smith Outreach Plan : • I will submit a video or a presentation to stand out. • I will contact Stephen A through social media using twitter or instagram • I will continue to reach out to Stephen A either personal message or tweeting to him once every few weeks. [Journalist/ commentator at ESPN Marc J. Spears Outreach Plan : • I will reach out to Marc with a video or a presentation • I will reach out to Marc using LinkedIn and Twitter to best communicate with him. • I will continue to personally message Marc in hopes that he will answer in due time. Once every few weeks will get the job done [NBA Writer] at [ESPN’s Landscape ] Mina Kimes Outreach Plan : • I will prepare a presentation that I could show mina if and when we do meet . • I plan to use email or any social media accounts to keep in touch. • I will continue to reach out using my social media platforms and sending a follow up email once every 3 weeks. Senior Writer at ESPN Magazine . .
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • Interning at ESPN ‣ I’d like to be at ESPN as an intern in about 6 months to a year Mid Term: (2026-2028 ) • I would like to be a full time employee at ESPN as a sports anchor ‣ Id like to be full time as a sports anchor by 2 years time. Long Term: (2034 ) • In 10 years time I hope to have my own show on ESPN ‣ In 10 years time I plan to be one of new faces of ESPN sports with my own show
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Microsoft Of fi ce SOFT HARD / Adept / Data Analysis / Adept / People Skills / / Expert Leadership / / Expert Data Analysis SOFT HARD / Adept / Software Pro fi ciency Novice / / Adaptability / Adept / Time management / Adept /
  • 7. I help kids and adults to understand sports effectively by breaking down highlights in a fun way. PROMISE
  • 8. CREDENTIALS Work Experience : • Beacon Christian Academy: Teacher’s Assistant/ Substitute Teacher • New Beginnings For Tomorrow: Direct Care Provider Education: • Bayonne High School Diploma. Graduated 2010 • Title of Degree Program: B.S., Full Sail University (Exp. 2024) Leadership Roles: • Hillsong, NYC Group Leader/ Creative Team. Lead Weekly Groups and input creative skills within creative team.
  • 9. COMPETITION Joshua Berrios Industry Experience : • Legendary Guest Experiences Representative Education : • Currently enrolled in Full Sail University For Sports Broadcasting B.S Leadership Experience : • N/A Skills and Pro fi ciencies : • Communications - • Research • Writing Luis Aldano Overall Online Presence : • How many connections 255 connections banner image customized? Yes , professionalism of headshot?, Not Professional, how detailed is the pro fi le? Very Detailed Pro fi le , published articles? No , active on other social media? Facebook and Youtube. is their LinkedIn URL customized? Yes • Grade: Average, 60 out of 100 Industry Experience : • None Education : • Currently Enrolled in Full Sail University for Sports Broadcasting Leadership Experience : • Group Leader/ Creative Team at Hillsong NY C • Lead Weekly Groups/ Input Creative Skills with creative team Skills and Pro fi ciencies : • People Skills - Exper t • Adaptability - Exper t • Microsoft Of fi ce -Adept Overall Online Presence : • How many connections? 9? banner image customized?, professionalism of headshot?,No how detailed is the pro fi le?,Not detailed published articles?, None, active on other social media? Yes is their LinkedIn URL customized? No • Grade: Poor 40 out of 100
  • 10. COMPETITION Stephen A. Smith Noteworthy Experience : • Journalist/Commentator October 2003-Present • The Philadelphia Inquierer October 1994-March 2010 YOUR NAME Industry Experience : • Industry experience goes here Education : • Winston-Salem State University 1988-1992 Skills and Pro fi ciencies : • Journalism - Exper t • Sports Expert- Expert • People Skills - Expert Overall Online Presence : • How many connections?51k banner image customized?, Yes, professionalism of headshot?,100/100 how detailed is the pro fi le?, Very published articles?,Yes, active on other social media?, Yes is their LinkedIn URL customized? Yes • Grade: Superior 100 out of 100 Industry Experience : • None Education : • Currently Enrolled in Full Sail University for Sports Broadcasting Leadership Experience : • Group Leader/ Creative Team at Hillsong NY C • Lead Weekly Groups/ Input Creative Skills with creative team Skills and Pro fi ciencies : • People Skills - Expert • Adaptability - Expert • Microsoft - Adept Overall Online Presence : • How many connections? 9, banner image customized?, No, professionalism of headshot?5/10 how detailed is the pro fi le?Not very Detailed, published articles?, None, active on other social media?,Yes is their LinkedIn URL customized? No • Grade: Poor 40 out of 100
  • 11. BRAND POSITION Men that are in the 25-45 range who are married or single I provide HUMOROUS AND EFFECTIVE COMMENTARY ON ALL SPORTS NOT JUST THE MAINSTREAM ONES. because I BELIEVE I BRING A DIFFERENT POINT OF VIEW THAT CAN MAKE THINGS MUCH MORE ENJOYABLE AND RELATABLE APART FROM THE USUAL SPORTS TALK. “BIGLOU”
  • 12. NETWORKING & MARKETING Industry Events & Organization s • Brooklyn Nets vs Cleveland Cavaliers ‣ 4/12/22 | Brooklyn, New York • San Antonio Spurs vs New Orleans Pelicans ‣ 4/13/2022 | New Orleans, Louisiana • ESPN ‣ 5/20/24 | New York, New York Digital Marketing • Primary Content: The the type of content I plan to put out is all sports related content that will help keep people up to date in terms of what’s up in the sports world ranging from MLB all the way down to the MLS. • Primary Tools:My podcast that is made up of me and my colleague will consistently put out information out on our Instagram page and Twitter accounts while also uploading our content to YouTube and Spotify. • Website: I will use my portfolio to make connections with others in the same fi eld as me. That can help me further advance in areas I am not pro fi cient in.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • The type of mentor im looking for is the person that has walked the same path as me. Someone that has seen the same struggles and could help me through them as I walk the road to success and ultimately where I want to be . September 2023 Formal Education • FullSail University, Bachelors of Science in Sports Broadcasting Technical Skills • Data analysis CBS, September 2023 • - Experience Using video or photoshop editing Espn , January 2024 • Experience in building presentations - ESPN , February 2024 Soft Skills • Time management- CBS sports , January 2024 • Problem Solving- Espn, January 202 4 • Writing - Espn, March 2024
  • 14. Luis Aldano You know how some people have a hard time understanding the different aspects of sports? Well, what I do is I break down different sports in an effective way that people of all ages can understand. In fact, I have my own podcast that I record episodes every week that breaks down sports in a very effective way. “
  • 15. REFERENCES Linked in Pro fi le retrieved from :https://www.linkedin.com/feed/ Representative ESPN Business retrieved from https://jobs.disneycareers.com/job/amsterdam/representative- espn-business/391/19694493872 CBS Sports Researcher can be retrieved from: https://careers.viacomcbs.com/job/New-York-CBS-Sports- Researcher-NY-10019/841476600/ ESPN JOBS can be found: https://www.glassdoor.com/Jobs/ESPN-Jobs-E13401.htm? fi lter.countryId=1&cursor=ACgAAIEAAAAAAAAAAAAAAAAAA crXaCoAAwAAAQAA News Reporter and analyst can be found: https://www.onetonline.org/link/details/27-3023.00 Information on Stephen A. Smith: https://urbanintellectuals.com/stephen-smith-reporter-sports- expert-tv-personality/ Sporting Events can be found: https://espnevents.com