2. I am a hard worker that always takes initiative
and strives to be the best I can possibly be. I
come from a family that values morality, ethics,
and dedication. I am committed to completing
any task set before me. My passions drive me to
overcome any obstacles that may hinder my
success. I intend on helping music artists with
that same drive achieve their goals.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Artist Development
• Talent Agent
• Artist Manager
BRAND ARCHETYPE – Girl Next
Door: I make my team feel
included and welcome, take a
democratic approach to decision
making, and strive to make
connections with the people I work
with.
Artist and Repertoire for Major Record Labels Like Atlantic
Picture Relevant
to Your Industry
Goes Here
4. A&R Department for Companies like Atlantic Records
TARGET AUDIENCE
Madison Vickery
Outreach Plan:
• I will put together an official resume that includes my
digital portfolio
• I intend to meet and network with this person at any
business-related events thy might attend.
• I will send a personal thank you letter to them within
one week of meeting
A&R Director at Atlantic Records
Jeff Levin
Outreach Plan:
• I will put together an official resume that includes my
digital portfolio
• I intend to meet and network with this person at any
business-related events thy might attend.
• I will send a personal thank you letter to them within
one week of meeting
A&R at Atlantic Records
Michael Parker
Outreach Plan:
• I will put together an official resume that includes my
digital portfolio
• I intend to meet and network with this person at any
business-related events thy might attend.
• I will send a personal thank you letter to them within
one week of meeting
A&R Director at Atlantic
Records
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Working for an independent label, through internship,
full-time employment
‣ Connect with different employers within a year
before graduation, Fill out application for
internships
Mid Term: 2024
• Apply to three jobs at Atlantic Records
‣ I will reach out the 4 employees of Atlantic’s A&R
department by August 31st, 2024
Long Term: 2030
• Director of A&R for Atlantic Records
‣ I intend on being hired as an A&R coordinator
Atlantic by 2025 and give myself 5 years to work
my way up
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft PowerPoint
SOFT
HARD
Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
Administration and Management Novice / Adept / Expert
Sales and Marketing Novice / Adept / Expert
Web Design/ Development
SOFT
HARD
Novice / Adept / Expert
Quickbooks Novice / Adept / Expert
Office Suite Software Novice / Adept / Expert
Video Creation and Editing Software Novice / Adept / Expert
7. CREDENTIALS
Work Experience:
• Operations at Universal Studios
• Operations at Busch Gardens Tampa
Education:
• Pasco Hernando State College
• University of Central Florida
• Music Business, B.S., Full Sail University 2023
Volunteer Work/ Associations:
• Street Team member for 3300+
Climbing, artist development association
• Ambassador for GrammyU
Picture Relevant
to Your Industry
Goes Here
8. COMPETITION
Pedro Messias
Industry Experience:
• Marketing Manager
Education:
• Full Sail University
Leadership Experience:
• Marketing Manager
Skills and Proficiencies:
• Logic Pro - 1 endorsement
• Music Industry – 1 endorsement
• Hip Hop - 1 endorsements
Joi Hall
Overall Online Presence:
• 87 connections, no customizable banner image, has a
professional headshot, Profile contains much
information including activity, licenses, and skills, has
one published music video, no links to other social
media, and no customized linkedin URL. Grade:
Average, 70 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Pasco Hernando State College
• University of Central Florida
• Full Sail University
Leadership Experience:
• None
Skills and Proficiencies:
• Muisc Industry- 0 endorsements
• A&R - 0 endorsements
• Promotion - 0 endorsements
Overall Online Presence:
• 18 connections, no customized banner image,
somewhat professional headshot, detailed profile
listing experience, volunteer work, licenses and skills,
no published articles, no listed social media, no
customized LinkedIn URL
• Grade: Poor, 40 out of 100
9. COMPETITION
Cody Verdecias
Noteworthy Experience:
• A&R – Sony/ATV
• Co Founder + President – Deep Love
• A&R – EMI Music Publishing
Joi Hall
HEADSHOT HEADSHOT
Industry Experience:
• A&R – Atlantic Records
Education:
• Education experience goes here
Skills and Proficiencies:
• Music Industry - 4 endorsements
• A&R - 40 endorsements
• Music Publishing - 10 endorsements
Overall Online Presence:
• 500+ connections, customized banner image,
professional headshot, extremely detailed profile
listing experience, skills, and contact info, no published
articles, no other social media listed, no customized
LinkedIn URL.
• Grade: Superior, 90 out of 100
Industry Experience:
• None
Education:
• Pasco Hernando State College
• University of Central Florida
• Full Sail University
Leadership Experience:
• None
Skills and Proficiencies:
• Music Industry- 0 endorsements
• A&R - 0 endorsements
• Promotion - 0 endorsements
Overall Online Presence:
• 18 connections, no customized banner image,
somewhat professional headshot, detailed profile
listing experience, volunteer work, licenses and skills,
no published articles, no listed social media, no
customized LinkedIn URL
• Grade: Poor, 40 out of 100
10. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: I will post content that relates to promoting
new artists and their music.
• Primary Tools: I will use social media sites like Twitter and
TikTok, posting new content every Monday, Wednesday, and
Friday, with Friday dedicated solely to new music. I will use
graphic and editing software Like adobe to make original
content that stands out from other online music promoters.
• Website: I will link my digital portfolio to all personal and
professional social media sites, updating it with content as
often as necessary
11. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek mentors with expertise in artist
development. They should be aquainted with the
lifestyle and schedule it takes to be a successful A&R. I
plan on establishing this mentorship by Dec. 31st, 2021
Formal Education
• Music Business, B.S. Full Sail University – April 2023
Technical Skills
• Microsoft PowerPoint
• Microsoft Excel
• Web Design/Development
• Quickbooks
Soft Skills
• Managing/ Administration
• Sales and Marketing
• Office Suite Software
• Video production/ Editing
12. Joi Hall
You know unknown artists? Well, what I do is turn them into superstars. In
fact, I bring the best of the best to your label.
Picture of You
Goes Here
13. REFERENCES
Onet. (2021). 13-1011.00 - Agents and Business Managers of
Artists, Performers, and Athletes. Onetonline.Org.
https://www.onetonline.org/link/summary/13-1011.00#menu
Brand Quiz. (2019, May 22). Kaye Putnam | Psychology Driven
Brand Strategist. https://www.kayeputnam.com/brandality-quiz/
Vickery. (n.d.). [Profile Picture].
https://www.linkedin.com/in/madisonvickery/
Parker. (n.d.). [Profile Picture].
https://www.linkedin.com/in/michael-parker-0a102447/
Levin. (n.d.). [Profile Picture].
https://www.linkedin.com/in/jefflev/
UCLA Music Business Certificate. (n.d.). [Photograph].
https://www.uclaextension.edu/entertainment/music/certificate/
music-business
Messias. (n.d.). [Profile Picture].
https://www.linkedin.com/in/pedromessias07/
Verdecias. (n.d.). [Profile Picture].
https://www.linkedin.com/in/cody-verdecias-b15643a8/
Fountain. (2021, February 26). What is Artist Development?
Tips and Advice for Singers and Music Artists [Photograph].
https://www.openmicuk.co.uk/advice/what-is-artist-
development-tips-advice-for-singers-music-artists /
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
