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Personal Brand Exploration

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PERSONAL BRAND EXPLORATION
Daniel Chiarelli
Project & Portfolio I: Week 1
September 5th, 2021
Hey Everyone! My name is Daniel Chiarelli! Born
and raised in South Florida, I grew up with an
innate passion for the sports world! I always felt
a strong desire to share that passion with as
many people as possible, which got me into the
sports broadcasting industry. Both pairs of my
grandparents grew up outside of the United
States, so I bring some different cultures and
religions into my own life. I am super hard-
working, tenacious and love working in a team
environment!
IDENTITY
PROFESSION
Potential Job Titles:
• TV Host/Play-by-Play Voice
• TV Color Commentary
• Producer
BRAND ARCHETYPE – Guy Next
Door/Entertainer:
My passion includes sharing the excitement,
intensity and thrill of sports with as many
people as possible. As an extremely
inclusive person, my goal, especially related
to sports, is to grow the fan base to every
corner and demographic out there.
Broadcaster for Professional Sports Leagues (NHL)
Picture Relevant
to Your Industry
Goes Here
Presidents and Leaders of Pro Sports Communication Departments
TARGET AUDIENCE
Randy Moller
Outreach Plan:
• Research Mr. Moller’s career path and prepare specific
questions about his story as well as tips for success in
the industry.
• Reach out via LinkedIn and e-mail.
• If neither of those are responded to, I can continue to
send follow up e-mails or call the HR department to
schedule a meeting.
PROFILE
PICTURE Head of Communication and
Broadcasting for the Florida
Panthers
Craig Minervini
Outreach Plan:
• Prepare projects and examples of work to showcase.
• Using LinkedIn, e-mail and phone to reach out.
• Follow up with more examples of projects from Full Sail
as they are completed. Showing proficiency in certain
areas is extremely valuable.
PROFILE
ICTURE Color Analyst for Florida
Panthers and Miami Marlins
Jason Jenkins
Outreach Plan:
• Call the Miami Dolphins HR department and try to
schedule an in-person meeting rather than over the
phone or through e-mail.
• Reaching out using LinkedIn, e-mail or social media.
• Follow up with more examples of projects from Full Sail
as they are completed. Showing proficiency in certain
areas is extremely valuable.
PROFILE
PICURE
Senior VP of Communication
and Community Relations for
the Miami Dolphins
GOALS
Short Term: (Immediately After Graduation, 2022)
‣ Be able to produce my own sports package or
short series that can be aired on local TV
stations.
‣ I will be able to produce a highlight reel longer
than 5 minutes that can be used for television
within 12 months.
Mid Term: (2027)
• Capture a job within the sports broadcasting industry.
• I will get a job, either in front of or behind a camera,
within the sports industry within five years of
graduating from Full Sail.
Long Term: (2037)
• Be able to work a championship game (Super Bowl,
World Series, Stanley Cup Finals)
‣ By capturing a job within the sports industry
and continuously working on my technical
skills, I will be able to work a Finals event
within 15 years of graduating from Full Sail.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Suite
SOFT
HARD
Novice / Adept / Expert
Aja Video Playback Novice / Adept / Expert
Microsoft Word Novice / Adept / Expert
Team-Oriented Tasks Novice / Adept / Expert
Editing Software
SOFT
HARD
Novice / Adept / Expert
Television/Radio Experience Novice / Adept / Expert
Deadline-Oriented Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Ad

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Personal Brand Exploration

  • 1. PERSONAL BRAND EXPLORATION Daniel Chiarelli Project & Portfolio I: Week 1 September 5th, 2021
  • 2. Hey Everyone! My name is Daniel Chiarelli! Born and raised in South Florida, I grew up with an innate passion for the sports world! I always felt a strong desire to share that passion with as many people as possible, which got me into the sports broadcasting industry. Both pairs of my grandparents grew up outside of the United States, so I bring some different cultures and religions into my own life. I am super hard- working, tenacious and love working in a team environment! IDENTITY
  • 3. PROFESSION Potential Job Titles: • TV Host/Play-by-Play Voice • TV Color Commentary • Producer BRAND ARCHETYPE – Guy Next Door/Entertainer: My passion includes sharing the excitement, intensity and thrill of sports with as many people as possible. As an extremely inclusive person, my goal, especially related to sports, is to grow the fan base to every corner and demographic out there. Broadcaster for Professional Sports Leagues (NHL) Picture Relevant to Your Industry Goes Here
  • 4. Presidents and Leaders of Pro Sports Communication Departments TARGET AUDIENCE Randy Moller Outreach Plan: • Research Mr. Moller’s career path and prepare specific questions about his story as well as tips for success in the industry. • Reach out via LinkedIn and e-mail. • If neither of those are responded to, I can continue to send follow up e-mails or call the HR department to schedule a meeting. PROFILE PICTURE Head of Communication and Broadcasting for the Florida Panthers Craig Minervini Outreach Plan: • Prepare projects and examples of work to showcase. • Using LinkedIn, e-mail and phone to reach out. • Follow up with more examples of projects from Full Sail as they are completed. Showing proficiency in certain areas is extremely valuable. PROFILE ICTURE Color Analyst for Florida Panthers and Miami Marlins Jason Jenkins Outreach Plan: • Call the Miami Dolphins HR department and try to schedule an in-person meeting rather than over the phone or through e-mail. • Reaching out using LinkedIn, e-mail or social media. • Follow up with more examples of projects from Full Sail as they are completed. Showing proficiency in certain areas is extremely valuable. PROFILE PICURE Senior VP of Communication and Community Relations for the Miami Dolphins
  • 5. GOALS Short Term: (Immediately After Graduation, 2022) ‣ Be able to produce my own sports package or short series that can be aired on local TV stations. ‣ I will be able to produce a highlight reel longer than 5 minutes that can be used for television within 12 months. Mid Term: (2027) • Capture a job within the sports broadcasting industry. • I will get a job, either in front of or behind a camera, within the sports industry within five years of graduating from Full Sail. Long Term: (2037) • Be able to work a championship game (Super Bowl, World Series, Stanley Cup Finals) ‣ By capturing a job within the sports industry and continuously working on my technical skills, I will be able to work a Finals event within 15 years of graduating from Full Sail.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Adobe Creative Suite SOFT HARD Novice / Adept / Expert Aja Video Playback Novice / Adept / Expert Microsoft Word Novice / Adept / Expert Team-Oriented Tasks Novice / Adept / Expert Editing Software SOFT HARD Novice / Adept / Expert Television/Radio Experience Novice / Adept / Expert Deadline-Oriented Novice / Adept / Expert Critical Thinking Novice / Adept / Expert
  • 7. I will help any professional sports franchise create and produce content by creating highlight videos, player interviews and live play-by-play commentary for fans. PROMISE
  • 8. CREDENTIALS Work Experience: Florida Panthers; Sunrise, FL Energy Team Captain and Game Presentation Team Member Worked with 14 others to prepare various props such as t-shirt guns, run in- game contests and distribute prizes Was responsible for keeping the crowd energized and spirited throughout the entire hockey game Worked as “Mascot Handler”: made various public appearances with Stanley and kept all activities on time. Education: • Sportscasting, B.S., Full Sail University (2022) • Sport Management, B.S University of Florida (2020) University Athletic Association: Gainesville, FL OPS Ticket Sales Associate Sold single-game and season tickets to various University of Florida sporting events including volleyball, women's basketball and gymnastics. Sales tactics include face-to-face meetings; outbound phone calls and sustained marketing efforts. Generated over $1,500 of unique new revenue Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Nicholas Giacobbe Indsutry Experience: • WWE Intern • Runner @ Fox Sports Daniel Chiarelli HEADSHOT HEADSHOT Education: • Full Sail University, B.S Sportscasting 2020 • Seton Hall; Journalism Skills and Proficiencies: • On-camera Interviewing • On-Air Announcing • Broadcasting Overall Online Presence: • Grade: Poor, Average, or Superior?, 50 out of 100 • https://www.linkedin.com/in/nicholasgiacobbe/ Industry Experience: • Florida Panthers Game Presentation • Dan Patrick’s School of Sportscasting Education: • Sportscasting, B,S Full Sail University 2022 • Sport Management, B.S University of Florida 2020 Leadership Experience: • Gator Sport Management Leaders (GSML) Leadership experience goes here • Coach/Leader of High School Debate Team; ranked nationally Skills and Proficiencies: • Microsoft Office • Adobe Creative Suite • Demo Reel Overall Online Presence: • Grade: Poor, Average, or Superior?, 75 out of 100 • https://www.linkedin.com/in/daniel-chiarelli-621898139/
  • 10. BRAND POSITION For any professional sports franchise who need creative minds to create groundbreaking content for their fans, I provide a unique viewpoint of sports from a fan’s perspective and can create this content because of my past experiences in the industry. “NICKNAME?”
  • 11. NETWORKING & MARKETING Industry Events & Organizations • Sports Marketing Association • http://www.sportmarketingassociation.com/ • College Sports Information Directors of America • https://cosida.com/ • North American Society for Sports Management • https://nassm.org/ Digital Marketing • Primary Content: Highlight videos, interviews, behind the scenes content, road trip videos etc. • Primary Tools: Twitter, Youtube, Facebook, Instagram, TikTok, HFBoards • Website: My digital portfolio can be used for content purposes but also the team website is where the content would be posted originally. Picture of You Goes Here
  • 12. PROFESSIONAL DEVELOPMENT Mentor • My ideal mentorship would be someone already within the sports broadcasting industry. Someone who can take me under their wing and show me the ropes. Formal Education • Sportscasting; B.S Full Sail University 2022 • Sport Management, B.S University of Florida 2020. Technical Skills • Microsoft Office • Adobe Creative Suite • Aja Video Playback • Teleprompter • In-Studio Camera Work Soft Skills • Team-Oriented • Deadline Driven • Content Creation
  • 13. Daniel Chiarelli You know how some teams struggle to create a strong social media presence? Well, what I do is create groundbreaking content that gives fans a new and in-depth look at their favorite team. In fact, look at my digital portfolio to see a bunch of examples of this. My creative process is aimed at growing the fanbase as large as possible. Picture of You Goes Here
  • 14. REFERENCES /Miami Dolphins. (2021). Miami Dolphins Staff. https://www.miamidolphins.com/team/front-office-roster/jason- jenkins Who will be the play by play announcer for the top championship events in a decade? (2019). N/A. https://awfulannouncing.com/orig/who-will-be-the-play-by-play- announcer-for-the-top-championship-events-in-a-decade.html Sun Sentinel - We are currently unavailable in your region. (2020). Sun Sentinel. https://www.sun-sentinel.com/sports/florida-panthers/fl-randy- moller-panthers-0813-20150812-story.html 27-3011.00 - Broadcast Announcers and Radio Disc Jockeys. (2021). OnetOnline. https://www.onetonline.org/link/summary/27-3011.00 https://www.linkedin.com/in/mike-kelly-995130b7/

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.