2. IDENTITY
Growing up as the youngest of three,
Vincent was raised in beautiful
Jacksonville, Florida and raised on
earning everything he received. He has
been a passionate sports fan his entire life
and aspires to be the next great voice of
sports radio. After 20 years of playing
hockey, Vincent hung up his skates and
enrolled in the Sportscasting program at
Full Sail University where he is focusing
on acquiring the tool to become the next
best sportscaster.
3. PROFESSION
ON-AIR HOST FOR SPORTS RADIO
Potential Job Titles:
• On-Air Host
• Sports Reporter
• Broadcast Associate
Creator Archetype- realizing
a vision and putting it to
action in the most innovative
ways. Always creating and
embracing the individual.
4. Recruiters & Hiring Managers at Fox Sports
TARGET AUDIENCE
• DEMOGRAPHICS: 75% Male,
25-35 years old, Predominately
White, Single, College
Educated, Located in Western-
America.
• PSYCHOGRAPHICS: Mostly enjoys
sports and other active activities,
spends free time scrolling through
social media and reading, strong
opinions.
• IDEAL AUDIENCE MEMBERS:
Cynthia Soltero, Acquisitions and
League Relations, Fox Sports,
Alexander Iriarte, Account
Executive, Fox Sports Florida, Jen
Halvorson, Reporter, Fox Sports
5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level Broadcast Associate job with
Fox Sports
‣Connect with, and send a follow up
promotional email to, 25 Fox Sports team
members on LinkedIn by December 31, 2020.
Mid Term: (2026)
• Assist in helping produce a live Fox Sports Radio
show.
‣Expand year-over-year Fox Sports listeners
Long Term: (2040)
• Lead and host a show on Fox Sports Radio
‣Become the most recognizable voice on the
Fox Sports Radio waves
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Audition 85%
Microsoft Excel 65%
Time Management 70%
SOFTHARDSOFTHARD
Oral Expression 60%
Public Speaking 65%
Critical Thinking 55%
Control Skills 25%
Software Editing 25%
7. I help bring a creative and new change to
the way sports news is delivered by
innovative and creative new ideas.
PROMISE
8. CREDENTIALS
Work Experience:
• 4 Years On-Air Hosting The Powerplay
Podcast
• 4 Years Carpenter and Home
Remodeling
Education:
• Mandarin High School, High School
Diploma, 2013
• Sportscasting, B.S., Full Sail University (Exp. 2021)
Awards:
• Number one hockey podcast in Florida,
Florida Hockey Life Magazine
9. COMPETITION
Christopher Jeter
Industry Experience:
• Does not include work experience
on profile; assumed to still be in
school
Education:
• Current student enrolled in Sportcasting, B.S. at Full
Sail University
Leadership Experience:
• Director of The Reach
• Event Operations Assistant for Living Saint LLC
Skills and Proficiencies:
• Social Media
• Videography
• Event Planning
Vincent Milani
Overall Online Presence:
• Less than 210 connections, banner image and
professional headshot not yet customized, lack of
details throughout profile, no articles published,
inactive on social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 5 Years On-Air Host of The Powerplay
Podcast
• 1 Year of Color Commentary for Fast
Hockey
Education:
• Current student enrolled in Sportscasting B.S. at Full
Sail University
Leadership Experience:
• Host of The Powerplay Podcast
• Captain of the Boston Junior Rangers Tier III Hockey
Program
Skills and Proficiencies:
• Social Media
• Adobe Audition
• Production
Overall Online Presence:
• Less than 100 connections, banner image not yet
customized, professional headshot done nicely, lack of
details throughout profile, no articles published, active
on social media, URL not customized
• Grade: Average, 20 out of 100
10. COMPETITION
Evan Mack
Industry Experience:
• 2 years at Afterbuzz TV as a host and
producer
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Noteworthy Experience:
• Host and Producer on Afterbuzz TV
• Production Assistant with World Wrestling
Entertainment
Skills and Proficiencies:
• Entertainment, 3 endorsements
• Television, 3 endorsements
• Video Editing, 2 endorsements
Vincent Milani
Overall Online Presence:
• 214 connections, banner image customized, polished
headshot, detailed profile summaries, he has given
one recommendation, URL customized,
• Grade: Good, 70 out of 100
Industry Experience:
• 5 Years On-Air Host of The Powerplay
Podcast
• 1 Year of Color Commentary for Fast
Hockey
Education:
• Current student enrolled in Sportscasting B.S. at Full
Sail University
Leadership Experience:
• Host of The Powerplay Podcast
• Captain of the Boston Junior Rangers Tier III Hockey
Program
Skills and Proficiencies:
• Social Media
• Adobe Audition
• Production
Overall Online Presence:
• Less than 100 connections, banner image not yet
customized, professional headshot done nicely, lack of
details throughout profile, no articles published, active
on social media, URL not customized
• Grade: Average, 20 out of 100
11. BRAND POSITION
Bringing you the most unique and creative
sports coverage that you won’t hear
anywhere else.
“THE ONE & ONLY” VINCENT MILANI
Vincent earned the nickname
“The One & Only” from his
listeners of The Powerplay
Podcast as he brings a unique
voice and fun to every story.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Sportel Monaco
• October 21st-23rd 2019, Sports Media | Monaco
• 2019 Endeavour Streaming Sports Media & Technology
Conference
‣ November 12th-13th 2019 | Sports Media, Sports
Technology | Marina del Rey, CA
• FSTA’s Winter Conference
• January 14th-15th | Fantasy Sports | Las Vegas, NV
Digital Marketing
• Primary Content: est. podcast called “The Powerplay
Podcast”; 45 min. episodes highlighting all things hockey
around the entire hockey world; 1 episode per week;
Published on all podcasting platforms
• Primary Tools: FB, Twitter and Instagram - promote podcast
daily social media videos featuring clips from the recent
episode
• Website: Soundcloud site that features all episodes
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level radio broadcaster with at least
10 yrs of experience in sports radio; Somebody who
is confident with their words and actions, January
2020
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2021
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2019
• Adobe Audition Training - Lynda.com, December
2019
• Microsoft Excel Training - Lynda.com, December 2019
Soft Skills
• Writing With Impact Class with Tom Geller -
Lynda.com, Sept. 2019
• Speaking with Confidence- Lynda.com, Oct. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019
14. Vincent Milani
You know how everything in the sports world
is delivered in the same old-same old way?
Radio shows just run down the same old segments
over and over again. Well what I am here to do is come up with brand
new, fresh, segments that delivers the same old stories in a way that has
never been heard before. In fact, I have been producing the number one
hockey podcast in Florida that features fresh new segments weekly with
an exciting tone that has never been heard before.
“
15. REFERENCES
Creator Archetype (2019). Kaye Putnam Creator
Archetype. Retrieved on August 25, 2019. from
https://www.kayeputnam.com/brandality-
archetype-creator/
Soltero, C. (2019). Cynthia Soltero LinkedIn Profile.
Retrieved August 25, 2019, from https://
www.linkedin.com/in/cynthia-soltero-b4b51a30/
Iriarte, A. (2019). Alexander Iriarte LinkedIn Profile.
Retrieved August 25, 2019, from https://
www.linkedin.com/in/alexander-iriarte-99188252/
ONETOnLine.org. (2019). Summary Report for:
27-3011.00 - Radio and Television Announcers.
Retrieved August 25, 2019, from https://
www.onetonline.org/link/summary/27-3011.00
Fox Sports. (2019). Fox Sports on LinkedIn Retrieved
August 25, 2019, from https://www.linkedin.com/
company/foxsports/
Fox Sports Career Site. (2019). Fox Sports Talent
Network. Retrieved August 25, 2019, https://
www.foxcareers.com/Search/JobDetail/R50009295
Jeter, C. (2019). Christopher Jeter LinkedIn Profile -
Retrieved August 25, 2019, from https://
www.linkedin.com/in/christopher-jeter-0b7b2b162/
Mack, E. (2019). Evan Mack LinkedIn Profile. Retrieved
August 25, 2019, from https://www.linkedin.com/in/
evantmack/
Score and Change (2019). Sports Confrences. August
25, 2019, from https://www.scoreandchange.com/
sports-business-conferences/
https://www.lynda.com (2019).Lynda Classes.
Retrieved August 25, 2019, fromhttps://
www.lynda.com
