Personal Brand Presentation

1. PERSONAL BRAND EXPLORATION
Wyatt Lief
Project & Portfolio I: Week 1
August 6th, 2022

2. To keep it brief, I come from a Northern
originated family living in the south. With my
brother and I both adopted, it was obvious for
us that we didn’t fit in perfectly and it felt as
though we were unique. My adoptive parents
were humble and wise and continued that
legacy though my brother and I. On the outside
it looked great but dealing with my family was
one of the hardest thing for me to do. For the
first 18 years of my life, my family, has been
nothing but trouble, hardships, and betrayal. I
found my peace in sports, all sports beginning
with racing. I found a family within team sports
and felt the brotherhood among us. I am loyal to
my close friends as I am loyal to my sports
teams.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Head Scout manager
• Player Analyst
• Marketing team member
BRAND ARCHETYPE – The
Explorer. I think this archetype best
fits me because I always seek new
adventures, new relationships, and
new experiences and I welcome
them with an open heart.
Sport Scout for the National Football League

4. Sport managers/analysts
TARGET AUDIENCE
James Lief
Outreach Plan: Text or call
• Formulate a series of relevant questions.
• I’ll text or call my Uncle. Zoom for the interview.
• I’ll leave it in his court because he is busy everyday and
its hard for him to find time.
PROFILE
PICTURE
Scout at Tampa Bay Rays
Ned Guile
Outreach Plan: Email/text/call
• Do some research to find out what he does now and if
he is still in the states (military)
• I will email him during the weekend when he has more
time.
• I’ll follow up the next day because he is a person who
likes to spend as little time dealing with something.
PROFILE
PICTURE
Navy commander/sporting
coach
Michael Benford Outreach Plan: Email/call
• Go over his website and formulate questions.
• Email will be best considering he lives in Atlanta.
• Weekends I will reach out and follow up with him.
PROFILE
PICTURE Personal Brand Promoter

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I want to move to Atlanta after graduating.
Mid Term: (2028)
• To be working with any Atlanta Sports organization.
Volunteer or work events for the United Soccer
team, Hawks basketball, or falcons' football.
Long Term: (2024 and so on….)
• To win a ring with an Atlanta Team
Each year the win/loss record is the numerical value
of how close we get to this goal.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Certified in Excel, Power, and Word
SOFT
HARD
Novice / Adept / Expert
Photography editing experience Novice / Adept / Expert
Analysis skills Novice / Adept / Expert
Team/athletic experience Novice / Adept / Expert
Has an eye for talent
SOFT
HARD
Novice / Adept / Expert
Organized and skillful online Novice / Adept / Expert
Former athlete or coach Novice / Adept / Expert
Versatile people person Novice / Adept / Expert

7. I help young athletes take the next step by
helping them express who they are and what
they can do on and off the field/court. In
order to promote their brand and promote
their game.
PROMISE

8. CREDENTIALS
Work Experience:
• Football Referee
• Former Athlete (HS and College)
Education:
• High School diploma
• Sports Marketing and Media Program, B.S., Full Sail University (Exp. YEAR)
Awards:
• Reginal and state finals champion
• Captain of the football team and track
team.
• Summertime coaching position (football)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Angel Delgato
Industry Experience:
• Avid football fan.
Education:
• High School diploma, college graduate (Business
finance)
Leadership Experience:
• Group leader for final School project
Skills and Proficiencies:
• Can effectively manage financial documents
• Certified in word and powerpoint
• Good at fantasy
Wyatt Lief
Overall Online Presence:
• Has many connections online. Large presence daily
online. Keeps up to date on social media.
• Average, 85 out of 100
HEADSHOT
Industry Experience:
• Seasonal Internship at TIAA Bank
Field
Education:
• High School Diploma, 4 years of Jr and varsity sports,
Attending college for Sports marketing and media.
Leadership Experience:
• 3 years of football and track Captain
• Senior Technician at Dave and Busters, manage a crew
of techs.
Skills and Proficiencies:
• Able to identify talent and focus within young athletes.
• Family experience of scouting and sport management.
• Efficiently productive when it comes to dealing with
other people/meetings.
Overall Online Presence:
• I have many connections online but they might not be
so obvious. My online presence is not strong. Currently
in the process of building an effective portfolio.
• Poor, 40 out of 100

10. COMPETITION
Denis Quandht
Noteworthy Experience:
• Decades on experience umpiring and refereeing sport
tournaments.
• Major league connections.
Wyatt Lief
HEADSHOT HEADSHOT
Industry Experience:
• !0 years umpiring for collegiate
tournaments. Works as a scout for
Tampa Bay Rays (8 years)
Education:
• High school diploma, Boston college graduate in sport
medicine.
Skills and Proficiencies:
• Able to identify talent within young athletes.
• Speaks Spanish for scouting trips to DR or PR
• Great intuition.
Overall Online Presence:
• Not much of a presence online. Very average activity
and information.
• Average, 60 out of 100
Skills and Proficiencies:
• Able to identify talent and focus within young athletes.
• Family experience of scouting and sport management.
• Efficiently productive when it comes to dealing with
other people/meetings.
Overall Online Presence:
• I have many connections online but they might not be so
obvious. My online presence is not strong. Currently in the
process of building an effective portfolio.
• Poor, 40 out of 100
Leadership Experience:
• 3 years of football and track Captain
• Senior Technician at Dave and Busters, manage a crew o
techs.
Education:
• High School Diploma, 4 years of Jr and varsity sports,
Attending college for Sports marketing and media.
Industry Experience:
• Seasonal Internship at TIAA Bank Field

11. BRAND POSITION
For young up and coming athletes who are
looking to take their brand and name to the next
step. I provide the appropriate skills and
resources necessary for National sport leagues to
take notice and want you, because I know
firsthand what they are looking for and what the
need and how they look for it. I have the foot in
the door that you need.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Hall of Fame Banquet Mercedes Benz Stadium
‣ 10/15/2022 | Mercedes Benz Stadium, Atlanta Georgia.
• Client networking Summit
‣ 01/14/2023 | TIAA Bank Field, Jacksonville Florida
• Sport Photography Class
‣ 08/28/2022 | Hyatt Hotel, Jacksonville Florida
Digital Marketing
• Primary Content: Most of my content will be player analysis
and profiling. Another part of my content will be the photos of
athletes or moments from recent events.
• Primary Tools: Social media sites will be where I post the
photos I take, and previews of my player analysists will be
posted there also.
• Website: Hopefully I will be able locate and identify new
upcoming talent and allow myself to be a platform for them to
get recognition.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want to find someone with the same vison and career
path as I want. Michael Benford is an example. He
promotes personal branding for the Atlanta falcons and
takes photos of the players on the side. Someone like
him.
Formal Education
• 2023 I will have completed the Sports marketing
and media degree program at Full Sail university.
• Internship for my uncle under the MLB.
• Certified in word powerpoint and excel.
Technical Skills
• Played in higher level sports.
• Have experience officiating games.
• Technical computer skills for efficient work and
organization.
Soft Skills
• Amateur weightlifting instructor 2016
• Nutritionally intelligent.

14. Wyatt Lief
You know sport organizations receive countless athletes wanting in? Well,
what I do is help you create yourself in a way that these organizations are
specifically looking for, for a better chance of you getting the spot. In fact,
over 100 athletes have come to me for help and almost all of them noticed a
different with how these teams would reach out and the contracts they
would present.

15. REFERENCES
Explorer brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2022, April 13). Retrieved
October 7, 2022, from https://www.kayeputnam.com/brand-archetype-explorer/
Lombardi, T. (2021, October 28). A disconnect between the Scouts & Coaching Staff. Russell Street Report. Retrieved October 7, 2022, from
https://russellstreetreport.com/2017/11/16/lombardis-way/ravens-coaches-and-scouts/
Amb Sports and Entertainment | LinkedIn. (n.d.). Retrieved October 7, 2022, from https://www.linkedin.com/company/amb-sports-entertainment