A project I completed via Project and Portfolio I: Completed February 2021

1. PERSONAL BRAND EXPLORATION
Jordan Hadder
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. The second oldest of six siblings, Jordan Hadder
grew up in a suburb of Dayton, Ohio where he
fell in love with sports. A diehard Buckeyes fan
has made him a big fan of podcast and sports
talk shows and wants to have his own someday.
After moving across the country three times in
his twenties he finally know’s what he wants for
a career when he enrolled at Full Sail University
where he’s majoring in Sportscasting.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• Broadcast Technicians
• Audio ad Video Announcer
Entertainer Archetype - loves to
tell stories about sports that gets
people excited to hear the news.
The lighthearted and humorous way
of delivering the information is what
makes Jordan Hadder unique.
Sports Radio for Fox Sports College Football
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 65% Male,
30-40 years of age, diverse
culture, college educated,
located mostly Western-
America
• PSYCHOGRAPHICS: Sports
junkies, a lot of ex-athletes, love
going to sporting events and
listening to podcast.
• IDEAL AUDIENCE MEMBERS:
Austin Ward, Senior Writer at
Letterman Row, Kristin Jalwan,
Host of The Sports Arena (Fox
Sports), Jennifer Talar, HR
Manager (Fox Sports)
[Sports Radio & Recruiters at Fox Sports, Eleven Warriors, and
Letterman Row
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Have own podcast and job with Letterman Row or
Fox Sports.
‣ Connect with people at those companies, and
have podcast started by summer 2021
Mid Term: (2027)
‣ Either a part of a sports show/podcast with one
of those companies, or to be successful
enough with my own podcast to make a living.
Long Term: (2042)
• Own very successful podcast that people love to
listen to
‣ Have a podcast on all media platforms,
multiple social media accounts, make a name
in the sports world as a sportscaster.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Speaking 80%
Writing 50%
Flexibility 75%
Leadership 85%
SOFT
HARD
Video Editing 35%
Sound Editing 10%
Time Management 75%
Critical Thinking 80%
SOFT
HARD

7. I help the average sports fan grow their
knowledge of the sports world by giving
them a fun viewing or listening show that
isn’t boring and dull.
PROMISE

8. CREDENTIALS
Work Experience:
• 8 years of Serving/Bartending
• Played collegiate basketball
Education:
• Sports Management, University of Mount
Union (Transferred)
• Sportscasting, B.S., Full Sail University (2022)
Awards:
• Employee of the month & Certified
Trainer

9. COMPETITION
Michael Stinton
Industry Experience:
• Educator at Full Sail University
• Promotions Director (Golf Channel)
• Coordination Producer (ESPN)
• News Manager (Golf Channel)
Education:
• Mass Communication, B.A. at Saint Bonaventure
University
Leadership Experience:
• Athletic team captain
• Academic fraternity president
• Magazine Editor
Skills and Proficiencies:
• Broadcast Television - 18 endorsements
• Video Production - 13 endorsements
• Broadcast Journalism - 10 endorsements
Jordan Hadder
Overall Online Presence:
• Over 500 connections, custom banner, with a
professional headshot. Very detailed with tons of
information on past work. No social media.
• Grade: Superior, 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Currently no experience in field, still
attending Full Sail University
Education:
• Currently enrolled in Sportscasting, B.S. at Full Sail
University
Leadership Experience:
• Athletic team captain every year
• Certified Trainer at all employers
Skills and Proficiencies:
• Sports - 0 endorsements
• Broadcast Television - 0 endorsements
• Podcast - 0 endorsements
Overall Online Presence:
• Less than 100 connection, banner not changed,
average headshot. Not a lot of details on experience in
current field.
• Grade: Poor, 10 out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Jordan Hadder
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Currently no experience in field, still
attending Full Sail University
Education:
• Currently enrolled in Sportscasting, B.S. at Full Sail
University
Leadership Experience:
• Athletic team captain every year
• Certified Trainer at all employers
Skills and Proficiencies:
• Sports - 0 endorsements
• Broadcast Television - 0 endorsements
• Podcast - 0 endorsements
Overall Online Presence:
• Less than 100 connection, banner not changed,
average headshot. Not a lot of details on experience in
current field.
• Grade: Poor, 10 out of 100

11. BRAND POSITION
Bringing a fun, joyful, humorous atmosphere to a
knowledgable sports talk show/podcast.
JORDAN “JAY” HADDER
Jordan got his nickname during his basketball days with his teammates just calling him “Jay”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NAB Radio Show
‣ October 2021 | Las Vegas, NV
• The Sports Broadcasting Camp
‣ July 26-30 | Montclair State University (NJ)
• Play by Play Camp
‣ TBD
Digital Marketing
• Primary Content: Future podcast on sports with a humorous
vibe. Hoping to do content on a weekly basis if not more.
• Primary Tools: Facebook, Instagram, Twitter, YouTube, and
all major podcast carriers AppleMusic, Spotify, etc.
• Website: Full Sail digital site to showcase portfolio. My twitter
and YouTube channel episodes.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking someone with years of podcasting knowledge
who knows the ins and outs of the sports world and how
to market his channel. Oct, 2022
Formal Education
• Sportscasting, B.S. at Full Sail University
Technical Skills
• Video Editing through Full Sail classes and YouTube,
Dec, 2021
• Sound Editing through Full Sail classes and YouTube,
Dec. 2021
• Podcast Broadcasting, Dec, 2021
Soft Skills
• Formal writing for websites, Oct, 2022
• Being a better leader, Oct, 2022
• Develop good story telling skills, Oct, 2022

14. Jordan Hadder
The podcast audience is rapidly growing, but
the audience is new generation, and young kids
don’t want to listen to these older guys/girls talk about sports
in a uneventful way. I want to give it a locker room vibe where we can be
funny and witty and willing to have opinions and not be hazed for sharing it.
I want to be able to give knowledgeable facts while be humorous and fun to
watch and listen to.
“

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager