2. Introduction
Zudio is a retail brand owned by the Tata Group
under Trent Limited.
Tata Trent ltd. opened its first 8000 sq. ft. private
label store at commercial street in Bangalore in
September2016.
Zudio stores offer a wide range of clothing,
accessories, and home decor items at affordable
prices.
3. TargetMarket
Zudio targets budget-conscious consumers
who are looking for trendy and affordable
clothing options.
The brand caters to both men and women of
all age groups, focusing on the value-seeking
segment of the market.
Zudio's target market includes students,
young professionals, and middle-income
families, especially from tier 2 and tier 3
cities.
4. ProductRange
Zudio offers a wide range of clothing options for
men, women, and children, including casual
wear, ethnic wear, and etc.
The brand also provides a variety of accessories
like footwear, bags, and jewelry to complement
the outfits.
Zudio's product range is designed to appeal to
customers who want stylish clothing without
breaking the bank.
5. Pricing Strategy
Zudio follows a competitive pricing strategy, offering
products at affordable prices without compromising on
quality.
The brand leverages its association with the Tata Group to
access cost-effective sourcing and manufacturing.
Zudio's pricing strategy enables it to attract price-sensitive
customers and gain a competitive advantage in the market.
6. BUSINESS STRATEGIES OF ZUDIO
Strategy 1
Low cost
• Non prime locations
• In house production
• Offline focus
Strategy 2
Fast fashion ,fast refresh rate
• Worthy alliance with ZARA
• No more stranger -
twinnings
7. Strategy 3
Economies of scale turnover
model
• Increase volume of
production
• Savings in costs
Strategy 4
FOCO Model
• Helps company limit debts
in its books
• More people interested
because of TATA goodwill
8. Strategy 5
No middleman DTS Model
• Efficient supply chain
• Reduced inventory costs
Strategy 6
End to end control with
timeline
• Observes fast fashion trends
globally
• Creates new designs in
house
• Sends it to few stores to
check the public response
9. Strategy 7
₹0 ad cost policy
• Collaborations with hyperlocal influencers
• Zero spends on celebrity endorsements, mega event
sponsorship & traditional media ads
