My personal brand.

1. PERSONAL BRAND EXPLORATION
Daniel Kelly
Project & Portfolio I: Week 3
November 14, 2019

2. The youngest of 3 and the only boy, Daniel Kelly
grew up in chilly upstate New York, which
shaped his love for professional sports. He’s
been an avid pro wrestling and football fan his
entire life and dreams of being able to inspire
others with his passion for sports. A!er
graduating from Frontier High School, Daniel
enrolled in the Dan Patrick School of
sportscasting, at Full Sail University where he’s
focused on gaining real world experience.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Production Assistant
• Associate Producer
• Sports Content Researcher
Hero Archetype - Expert mastery
through courageous acts in a way
that improves the world
Sportscasting

4. • DEMOGRAPHICS: 80% Male,
25-40 years old, Predominately
White, Married, College, Located
in America.
• PSYCHOGRAPHICS: Spends free
time playing fantasy sports,
adheres to conservative lifestyles,
casual drinkers, passionate.
• IDEAL AUDIENCE MEMBERS:
Meredith Hutt, Vice President
Human Resources(VP), Paul
Richardson, Senior Vice President
(VP), Mike Freeman, Writer
Recruiters & Hiring Managers at WWE, ESPN, and B/R
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately A!er Graduation, 2020)
• Land an entry-level position, get my foot in the door.
‣Connect with new co-workers, update
credentials, network with industry
professionals.
Mid Term: (2025)
• Grow my personal brand, be well-known
‣Receive on-air opportunities, evolve my cra!.
Long Term: (2040)
• Obtain a management position, help the next wave
‣Be comfortable financially, not to hog the
spotlight from others.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Rush 40%
Powerpoint 75%
Communication 80%
Public Speaking 70%
SOFTHARD
Editing 50%
Writing 50%
Logging 40%
Knowledge 60%
SOFTHARD

7. I will inspire others by showing the passion I
have for sports.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years in customer service
Education:
• Sportscasting, S.C.B.S., Full Sail University (Exp. 2021)
Awards:
• N/A

9. COMPETITION
Randi Renno
Industry Experience:
• Current student at Full Sail University.
Education:
• Current student enrolled in Dan Patrick school of
sportscasting, S.C.B.S. at Full Sail University
Leadership Experience: N/A
Skills and Proficiencies:
• Self-Learning
• Communication
• Time-Efficient
Daniel Kelly
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, active on
social media, URL not yet customized
• Grade: Poor, 30 out of 100
Industry Experience:
• Current student at Full Sail University.
Education:
• Current student enrolled in Dan Patrick school of
sportscasting, S.C.B.S. at Full Sail University
Leadership Experience:
• Shi! Manager
Skills and Proficiencies:
• Social Media
• Communication
• Sports Knowledge
Overall Online Presence:
• Less than 200 connections, banner image customized,
amateur headshot, detailed summaries throughout
profile, no articles published, active on personal social
media accounts, URL not yet customized
• Grade: Poor, 30 out of 100

10. BRAND POSITION
Showing my passion, drive, and persistence
for sports, you won’t be disappointed.
DANIEL KELLY

11. NETWORKING & MARKETING
Industry Events & Organizations
• Wrestlemania 36
‣ April 5, 2020 - | Tampa, FL
• Super Bowl 55
‣ February 7, 2021 | Tampa, FL
• NBA Finals
‣ June 4, 2019
Digital Marketing
• Primary Content: Youtube channel known as
DKKProductions9724; following my journey; 1 episode per
week
• Primary Tools: FB and Twitter - promote channel through
posts and reminders ; LinkedIn - network with industry pros.
• Website: Full Sail digital portfolio site to showcase school
work. Show how each event goes, what happens during the
day, the buildup, the tension.

12. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking veteran producer with at least 10 yrs of
experience in the sports industry.
Formal Education
• Complete Sportscasting degree, S.C.B.S. expected
graduation date in 2021
Technical Skills
• Communication
• Detail Oriented
• Writing
So! Skills
• Editing
• Customer Service
• Proficient English

13. Daniel Kelly
“ I guarantee a!er you hear me speak, you’ll know why I’m here.”

14. REFERENCES
Renno, R. (2019). Randi Renno, LinkedIn Profile. Retrieved
November 17, 2019, from https://www.linkedin.com/in/randi-
renno-a87141178/
ONETOnLine.org. (2019). Summary Report for: 27-3011.00 -
Radio and Television Announcers
Retrieved November 17, 2019, from https://
www.onetonline.org/link/summary/27-3011.00
WWE (2019). WWE Company Page on Glassdoor. Retrieved
November 17, 2019, from https://www.glassdoor.com/
Overview/Working-at-WWE-EI_IE5718.11,14.htm
Blecher Report(2019). Company Page on Glassdoor. Retrieved
November 17, 2019, from https://www.glassdoor.com/
Overview/Working-at-Bleacher-Report-EI_IE235217.11,26.htm
ESPN(2019). ESPN Company Page on Glassdoor. Retrieved
November 17, 2019, https://www.glassdoor.com/Overview/
Working-at-ESPN-EI_IE13401.11,15.htm