Portfolio in a flash

1. PERSONAL BRAND EXPLORATION
Cole Phillips
Project & Portfolio I: Week 1
July 12, 2021

2. I am a 22 year old hard worker with unmatched
discipline. Growing up I had to take initiative, go
out, and work really hard for what I wanted. I
believe when you want something as bad as you
need to breath, then you’ll do whatever is
necessary to achieve it. I come from very little,
neither of my parents graduated college or played
a significant role in my life. Therefore, I am self
taught and not afraid to take initiative and work
harder than others to do what must be done. I
intend on creating a name for myself through my
values of hard work, discipline, loyalty, honesty,
and integrity.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• General and Operations Manager
• Public Relations Specialist
• Producers and Directors
ROYALTY BRAND ARCHETYPE - I go
about my work in a sophisticated manor.
My peers think highly of me and due to my
desire for building a successful
community, they also want to be
acquainted with me. I lead, I don’t follow.
Visual Content Manager for the Music Industry

4. Hiring Managers
TARGET AUDIENCE
Claudia Reyes
Outreach Plan:
• To prepare for initial contact I will establish validity on my
LinkedIn account by providing references.
• For the initial contact I will send a message to Claudia via
LinkedIn.
• I will follow up by sending another message via LinkedIn
exactly one week from my initial contact.
PROFILE
PICTURE Talent Acquisition Manager at
Universal Music Group
Eileen Merrill
Outreach Plan:
• To prepare for initial contact I will graduate from Full Sail
University with a bachelors degree in entertainment
business.
• For my initial contact with Eileen, I will get LinkedIn
premium so I can message her my resume along with my
passion for the company.
• I will follow up by sending another message via LinkedIn
one week from my initial contact.
PROFILE
PICTURE N/A Director of Human Resources at
Universal Music Group
Amanda Miller
Outreach Plan:
• To prepare for initial contact I will make connections on
LinkedIn to improve my networking and following.
• For the initial contact I will send a message to Amanda via
LinkedIn and Facebook.
• I will follow up with Amanda by sending a second message
via LinkedIn and Facebook.
PROFILE
PICTURE Assistant To Chief Executive Officer
at Republic Records

5. GOALS
ShortTerm: (Immediately After Graduation, 2023)
• I will establish validation for my personal brand, accomplishments,
and attributes by obtaining references and testimonials.
‣ Post two references/testimonials on my LinkedIn account
that speak for my personal brand and work ethic by May
18th, 2023.
Mid Term: (2023-2033)
• I will work for Universal Music Group.
‣ I will do so by obtaining an internship for a leading
company in the music industry no later than July 10th, 2025.
Long Term: (2033-2043)
• I will obtain a manager or director position at Universal Music
Group.
‣ I will do so by completing 10 years of experience in the
music/entertainment industry. My 10 years of experience
will start in June of 2023 and end in June of 2033.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Using Microsoft Office
SOFT
HARD
Novice / Adept / Expert
Statistics Novice / Adept / Expert
Time Management Novice / Adept / Expert
Personable Novice / Adept / Expert
Economics and Accounting
SOFT
HARD
Novice / Adept / Expert
Administration and Management Novice / Adept / Expert
Judgement and Decision Making Novice / Adept / Expert
Negotiation Novice / Adept / Expert

7. I help teams exceed their potential by
offering leadership and creative solutions
to problems.
PROMISE

8. CREDENTIALS
Work Experience:
• Server at Big Orange restaurant
Education:
• Bentonville High School, Graduated with Honors
• Entertainment Business, B.S., Full Sail University (2023)
Leadership Roles:
• Captain of High School Basketball Team
• Catering Manager for Jimmy Johns
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Edwin Joel
Industry Experience:
• None
Education:
• Bachelor of Science in Game Design at Full Sail University
• Master of Science in Entertainment business at Full Sail University
Leadership Experience:
• Amphibious Assault Vehicle Crewman
Skills and Proficiencies:
• Project Management - 1 endorsement
• Personal Security - 0 endorsements
• Branding and Identity - 0 endorsements
Cole Phillips
Overall Online Presence:
• 58 connections. Banner image is customized. Not a very
professional headshot. Profile is more detailed than mine. No
published articles. Not active on other social media. LinkedIn URL
is not customized.
• Grade: Average is 48 out of 100
Industry Experience:
• None
Education:
• Studying Entertainment Business at Full Sail University
Leadership Experience:
• Captain of High School basketball team
• Catering manager at Jimmy Johns
Skills and Proficiencies:
• Personable - 0 endorsements
• Proficient in Microsoft office - 0 endorsements
• Time Management - 0 endorsements
Overall Online Presence:
• 2 connections. Banner image is customized but irrelevant.
Headshot is not professional. Not a detailed profile. No published
articles. Active on Instagram. No custom LinkedIn URL.
• Grade: Poor, 10 out of 100

10. COMPETITION
Deenah Bassiouny
Noteworthy Experience:
• Promotions Intern at Republic Records
• A&R Coordinator for Studio 54
Cole Phillips
Industry Experience:
• Industry experience goes here
Education:
• Masters from NYU in Music Business
Skills and Proficiencies:
• Event Planning - 6 endorsements
• Music - 10 endorsements
• Social Media Marketing- 3 endorsements
Overall Online Presence:
• 500+ connections. Banner image is not customized. Headshot is
professional. The profile is very detailed. No published articles.
Active on Facebook. LinkedIn URL is not customized.
• Grade: Superior, 81 out of 100
Industry Experience:
• None
Education:
• Studying Entertainment Business at Full Sail University
Leadership Experience:
• Captain of High School basketball team
• Catering manager at Jimmy Johns
Skills and Proficiencies:
• Personable - 0 endorsements
• Proficient in Microsoft office - 0 endorsements
• Time Management - 0 endorsements
Overall Online Presence:
• 2 connections. Banner image is customized but irrelevant.
Headshot is not professional. Not a detailed profile. No published
articles. Active on Instagram. No custom LinkedIn URL.
• Grade: Poor 10 out of 100

11. BRAND POSITION
For the hiring managers at Universal Music Group who demand
excellence, I provide a perfectionists work ethic and always build
a strong community because I believe ones work is a reflection of
themself. I will never attach my name to work that doesn’t
represent excellence. By doing so I inspire my peers to follow in
my footsteps. I’m also a very loving and personable person,
building a strong sense of community wherever I am.
“ROYALTY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Recording Academy
‣ Will Join
• Music Business Association
‣ Will Join
• Future of Music Coalition
‣ Will Join
Digital Marketing
• Primary Content: I will create and publish informational and
innovative content as my brand archetype is respected and sophisticated.
Podcasts and voice over presentations will be the type of content I focus
on.
• PrimaryTools: I will use LinkedIn to promote my content. I will promote
as often as I publish content.
• Website: Moving froward I will provide links to my digital portfolio on all
my social media accounts which will increase my volume.
Picture of You
Goes Here

13. PROFESSIONAL
DEVELOPMENT
Mentor
• I will seek mentorship from my uncle, Mason Rather. He has
an Emmy award and a lot of insight to provide detailing
the entertainment industry.
Formal Education
• Bachelors degree in Entertainment Business from Full Sail
University
Technical Skills
• Business Accounting - Full Sail University, November, 2021
• Global Media Management- Full Sail University, June, 2022
• Principles of Business Finance- Full Sail University, July,
2022
Soft Skills
• Creative Presentation- Full Sail University, September, 2020
• Serving in a restaurant- Big Orange, July, 2021
• Pop Culture in Media- Full Sail University, September, 2021

14. Cole Phillips
You know how most people my age in today’s society
never really had to work hard for anything? Well, I’ve had
to work my butt off for everything that I have ever had. I don’t run from the fire, I
run into it. In fact, I’m so passionate about the music industry that I once went
without groceries so I could afford merchandise sold by The Weekend for his Super
Bowl performance.
“

15. REFERENCES
LinkedIn Accounts:
https://www.linkedin.com/in/claudia1recruiter/
https://www.linkedin.com/in/eileen-merrill-02646aa/
https://www.linkedin.com/in/amanda-miller-7b736a114/
https://www.linkedin.com/in/edwinjpagan/
https://www.linkedin.com/in/deenah-bassiouny-5a92b833/
detail/recent-activity/
Photos:
https://images.app.goo.gl/e8e8RW2HwbSGFqFt6
https://images.app.goo.gl/7CffSvyCvikW9euT9
Music Organizations. RIAA. (n.d.). https://www.riaa.com/about-
riaa/music-orgs/.Â
Summary Report for: 11-1021.00 - General and Operations
Managers. O*NET OnLine. (n.d.). https://
www.onetonline.org/link/summary/11-1021.00.Â
Summary Report for: 27-2012.00 - Producers and Directors. O*NET
OnLine. (n.d.). https://www.onetonline.org/link/summary/
27-2012.00.Â
Summary Report for: 27-3031.00 - Public Relations Specialists.
O*NET OnLine. (n.d.). https://www.onetonline.org/link/
summary/27-3031.00.Â
Universal Music Group Careers. (n.d.). https://jobs.jobvite.com/
universalmusicgroup/search?r=USA.Â
Courses : Entertainment Business. Full Sail University. (n.d.).
https://www.fullsail.edu/degrees/entertainment-business-
bachelor/courses?fs=online.Â