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Personal Brand exploration presentation

Learned how to grow and mature threw research and exploring various different paths that other successful entrepreneurs took.

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PERSONAL BRAND EXPLORATION
Angel A. Valle
Project & Portfolio I: Week 1
September 3, 2021
My name Is Angel, but I also go by Alonso and I am a
Hispanic male who was born and raised here in the
USA. One of my main motivators currently is
my family specifically my daughter because they
continue to support and drive my ambition to do and
be better each day. Skills that I poses are
hardworking, charismatic, problem solver,
dedicated, entertaining, creative,and much more.
IDENTITY
PROFESSION
Potential Job Titles:
•Staff Writer
•Radio Talkshow Host
•Reporter
BRAND ARCHETYPE –
My work stems from two
different archetypes which are
Innocent and Entertainment
style. A motto I like to follow
that I made up is, "Although I am
proud of what I create, the
things I make are for the publics
eyes and ears to judge."
News Analysists, Reporters, and Journalist for ESPN
'Sports fans who ejoy being entertained and not just informed'
TARGET AUDIENCE
Rachel Ullrich
Outreach Plan:
• In this case I would create a document or cover
letter briefly summarizing all my qualities as well
as why I'm on the path I'm on currently in life
• I would primarily reach out through email so that
I can send digitally
• In 1-2.5 weeks, I would drive to the employer's
location with print outs of the same documents
just to display my thoroughness
Senior Editor at ESPN
Mike Cocchi
Outreach Plan:
• Talk one on one about the different sports views and
ideas that I have for content to bring in
more happy customers
• Initially I would like to have a face to face so that I
can show not only emotionally but physically the drive
and demeanor I have towards being successful
• After a week or two I will follow up via E-mail, I'd like
to do it rather
Director, content rights
management at ESPN
Benjamin Webber
Outreach Plan:
• Create a short video presentation displaying the
necessary tools and skills that I have/need to be
successful
• Initially I will reach out through E-mail
• Following up in 2-3 weeks via a phone call
PROFILE
PICTURE Senior Producer at ESPN
GOALS
Short Term:
•Once I have graduated, I would like to have grown
my personal brand awareness by constantly pushing
branded content on social media and other means of
positive publicity. Specifically, would like to grow
the interactions with my Social Media pages to %20
total
Mid Term:
• To be highly successful and recognized in my
career at a major sports media platform so that I
can guide and lead other likeminded individuals to
success. Specifically, Manager or Leading position at
ESPN by February 2029
Long Term:
•Have bult and grown my own successful Sports
media platform where I can talk and debate
amongst my colleagues and other sports enthusiasts
without much censorship or broadcasting
restrictions, Specifically, A radio show talking about
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Extensive & Detailed research
SOFT
HARD
Novice / Adept / Expert
Computer and Electronics Novice / Adept / Expert
Customer and Personal service Novice / Adept / Expert
Leadership Mentality Novice / Adept / Expert
Video Creation & Editing Software
SOFT
HARD
Novice / Adept / Expert
Analytical or Scientific software Novice / Adept / Expert
Writing Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

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Personal Brand exploration presentation

  • 1. PERSONAL BRAND EXPLORATION Angel A. Valle Project & Portfolio I: Week 1 September 3, 2021
  • 2. My name Is Angel, but I also go by Alonso and I am a Hispanic male who was born and raised here in the USA. One of my main motivators currently is my family specifically my daughter because they continue to support and drive my ambition to do and be better each day. Skills that I poses are hardworking, charismatic, problem solver, dedicated, entertaining, creative,and much more. IDENTITY
  • 3. PROFESSION Potential Job Titles: •Staff Writer •Radio Talkshow Host •Reporter BRAND ARCHETYPE – My work stems from two different archetypes which are Innocent and Entertainment style. A motto I like to follow that I made up is, "Although I am proud of what I create, the things I make are for the publics eyes and ears to judge." News Analysists, Reporters, and Journalist for ESPN
  • 4. 'Sports fans who ejoy being entertained and not just informed' TARGET AUDIENCE Rachel Ullrich Outreach Plan: • In this case I would create a document or cover letter briefly summarizing all my qualities as well as why I'm on the path I'm on currently in life • I would primarily reach out through email so that I can send digitally • In 1-2.5 weeks, I would drive to the employer's location with print outs of the same documents just to display my thoroughness Senior Editor at ESPN Mike Cocchi Outreach Plan: • Talk one on one about the different sports views and ideas that I have for content to bring in more happy customers • Initially I would like to have a face to face so that I can show not only emotionally but physically the drive and demeanor I have towards being successful • After a week or two I will follow up via E-mail, I'd like to do it rather Director, content rights management at ESPN Benjamin Webber Outreach Plan: • Create a short video presentation displaying the necessary tools and skills that I have/need to be successful • Initially I will reach out through E-mail • Following up in 2-3 weeks via a phone call PROFILE PICTURE Senior Producer at ESPN
  • 5. GOALS Short Term: •Once I have graduated, I would like to have grown my personal brand awareness by constantly pushing branded content on social media and other means of positive publicity. Specifically, would like to grow the interactions with my Social Media pages to %20 total Mid Term: • To be highly successful and recognized in my career at a major sports media platform so that I can guide and lead other likeminded individuals to success. Specifically, Manager or Leading position at ESPN by February 2029 Long Term: •Have bult and grown my own successful Sports media platform where I can talk and debate amongst my colleagues and other sports enthusiasts without much censorship or broadcasting restrictions, Specifically, A radio show talking about
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Extensive & Detailed research SOFT HARD Novice / Adept / Expert Computer and Electronics Novice / Adept / Expert Customer and Personal service Novice / Adept / Expert Leadership Mentality Novice / Adept / Expert Video Creation & Editing Software SOFT HARD Novice / Adept / Expert Analytical or Scientific software Novice / Adept / Expert Writing Novice / Adept / Expert Critical Thinking Novice / Adept / Expert
  • 7. I help Football fans and connoisseurs alike do what they love by making them laugh, think, and even cry from time to time. PROMISE
  • 8. CREDENTIALS Work Experience: • Mentor to young children • Fast paced work environment • Quick problem solving Education: • Sports and Medical Sciences Acedemy, High school Diploma • Sports Broadcasting, B.S., Full Sail University (Exp. 2023) Leadership Roles: • Assistant Manager at U-Haul – Provide excellent service of product and to customer • Captain of multiple Sports teams
  • 9. COMPETITION Dashawn Abrams Industry Experience: • Has worked with multiple companies such as NPR, TPG Sports group, Fox News, and now ESPN as video editor, production assistant, and other positions Education: • Graduated from Full Sail University with a bachelor's degree in Media communications and Journalims Leadership Experience: • Lead production meetings • Pitched dynamic ideas to directors to make change in a positive way Skills and Proficiencies: • Video Editing - 11 endorsements • Storytelling - 3 endorsements • Camera Operations - 6 endorsements Angel A. Valle Overall Online Presence: • Dashawn currently has over 500+ connections on his LinkedIn profile, does not have a customized banner but does provide his professional headshot, Overall his prescence online is felt to a much larger standard than I but still average at best • Grade:Average, 62 out of 100 Industry Experience: • Great with meeting customer demand and service as well as quick situational thinking. yet to have actaul eperience in the sports media/broadcasting industry Education: • Currently enrolled in Full Sail University where I will be completing my bachelor's degree for sports broadcasting under Dan Patricks course a well- respected professional Leadership Experience: • Voted in Captain by my peers when I played sports • Assistant manager position currently where I help other employes meet and exced the everyday standard Skills and Proficiencies: • Customer Service - 4 endorsements • Critical thining - 1 endorsements • Quick Problem solving - 3 endorsements Overall Online Presence: • Very weak when it comes to my online presence, anything that is there when searched doesn’t correspond to me. Social media relevancy and engagment is low as well as other kinds of publicity • Grade: Poor 20 out of 100
  • 10. COMPETITION Greg Kessler Noteworthy Experience: • Has completed internships and experinces alike that have helped him gain knowledge • Certification in green screen techniques for video, color grading and correction, and precise drone flying Angel A. Valle Industry Experience: • Producer, editor, and other media positions for companies like the XFL, GKess films, and now currently XFC Education: • Graduated from Keene State College with a degree in film production and video production Skills and Proficiencies: • Video Editing - 13 endorsements • Photoshop - 9 endorsements • Video Production - 17 endorsements Overall Online Presence: • Overall, I'd say that this LinkedIn profile is the most appealing to the eye from the profile picture, to the customized banner, to the 500+ connections, and a ton of information on past projects as well as other aspects of his work. His online presence is all there and shows how much he cares about his work from that alone. • Grade: Superior 84 out of 100 Industry Experience: • Great with meeting customer demand and service as well as quick situational thinking. yet to have actaul eperience in the sports media/broadcasting industry Education: • Currently enrolled in Full Sail University where I will be completing my bachelor's degree for sports broadcasting under Dan Patricks course a well- respected professional Leadership Experience: • Voted in Captain by my peers when I played sports • Assistant manager position currently where I help other employes meet and exced the everyday standard Skills and Proficiencies: • Customer Service - 4 endorsements • Critical thining - 1 endorsements • Quick Problem solving - 3 endorsements Overall Online Presence: • Very weak when it comes to my online presence, anything that is there when searched doesn’t correspond to me. Social media relevancy and engagment is low as well as other kinds of publicity • Grade: Poor 20 out of 100
  • 11. BRAND POSITION For enthusiasts and/or fans who enjoy sports beyond just the game , I provide an outlet through me to you to voice reasonable opinions because sports can creat lifelong memories, funny moments, and juicy debates which is what I aim to do. "THE GATEKEEPER"
  • 12. NETWORKING & MARKETING Industry Events & Organizations  International Conference on Jounralism and Mass Comunication  07/08/2021 I New York  National Sports Media Association  12/21/2022 | North Carolina  Social Shake Up 2021  09/22-09/23/2021 I Boston Digital Marketing • Primary Content: Most of the content that I would push would be highlights, thoughts, and reactions that have all been created by myself so that I can begin to form a following or "fanbase" in other words • Primary Tools: The social networks I would primarily use would be Twitter and Instagram because of the younger more tech savy audience I'd like to engage with • Website: Through my portfolio I will push the content that I created or helped make so that I have a professional means to display them
  • 13. PROFESSIONAL DEVELOPMENT Mentor • As I begin my journey into this indursty I will definitely be loking for guidance, in specific someone whose been down the path that I am trying to be in and ask not what has wroked for them but what didn’t. So that I can figure out those obstacled myself Formal Education • By late 2023, I will have completed my degee over at Full Sail University and gained my bachelor's degree in sports broadcasting. Technical Skills • Produce content through various social platforms- ESPN, APRIL 2026 • Video editing/producing - ESPN, NOV 2023 • Work under highly pressured projects because of due dates and/or other demands - ESPN, JAN 2024 Soft Skills • Clear consicive thought to word process - ESPN, JUNE 2022 • Strong sports knwoledge - ESPN, OCT 2021 • Gain a year or two of experinece in the sports industry - ESPN, NOV 2024
  • 14. Angel A. Valle You know how certain sports shows can get old or boring rather quick? Well, what I do is make those informative but long topics fun, exciting, and fresh by incorporating the fans perspective which can go anyway. In fact, I currently stream Live on a social platform called twitch where I voice my opinion, talk and debate with others all while laughing and joking along the way no matter the thought.
  • 15. REFERENCES 1.Abrams, D. A. (n.d.). LinkedIn of Dashawn Abrams. LinkedIn. Retrieved September 4, 2021, from https://www.linkedin.com/in/dashawn- abrams-84656a9b/ 2.Cocchi, M. C. (n.d.). LinkedIn of Mike Cocchi. LinkedIn. Retrieved September 5, 2021, from https://www.linkedin.com/in/mike-cocchi- 1553736/ 3.ESPN. (2021, September 2). Part-Time Assistant Editor. Disney Careers. https://jobs.disneycareers.com/job/bristol/pa rt-time-assistant-editor-audience- engagement/391/19712179 4.Kessler, G. K. (n.d.). LinkedIn of Greg Kessler. LinkedIn. Retrieved September 4, 2021, from https://www.linkedin.com/in/gmkessler/ 5.National Center for O∙NET Development. (2021, August 24). News Analysts, Reporters, and Journalists. O Net Online. https://www.onetonline.org/link/summary/27- 3023.00 6.NSMA. (2021). Broadcasters and Writers|. National Sports Media Association. https://nationalsportsmedia.org/
  • 16. REFERENCES 7.Ullrich, R. U. (n.d.). LinkedIn of Rachel Ullrich. LinkedIn. Retrieved September 5, 2021, from https://www.linkedin.com/in/rachel- ullrich-024a6140/ 8.Social Shake Up 2021 (Boston). (2021). Social Shake Up. https://tradefest.io/en/event/social- shake-up 9.WASET. (2021). International Conference on Journalism and Mass Communication. Journalism and Mass Communication. https://waset.org/journalism-and- mass-communication-conference- in-october-2021-in-new-york 10. Webber, B. W. (n.d.). LinkedIn of Benjamin Webber. LinkedIn. Retrieved September 5, 2021, from https://www.linkedin.com/in/benjam in-webber-03445b8/

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
  2. https://www.onetonline.org/link/summary/27-3023.00 - Job search(Slide3) https://www.linkedin.com/in/dashawn-abrams-84656a9b/ - Linked In Profile of Dashawn Abrams  https://www.linkedin.com/in/gmkessler/ - Linked in profile of Greg Kessler https://jobs.disneycareers.com/job/bristol/part-time-assistant-editor-audience-engagement/391/19712179 - ESPN careers  https://www.linkedin.com/in/benjamin-webber-03445b8/ - LinkedIn profile of Benjamin Webber https://www.linkedin.com/in/mike-cocchi-1553736/ - LinkedIn profile of Mike Cocchi  https://www.linkedin.com/in/rachel-ullrich-024a6140/ - LinkedIn profile of Rachel Ullrich https://nationalsportsmedia.org/ - National Sports Media Association https://waset.org/journalism-and-mass-communication-conference-in-october-2021-in-new-york - International Conference on journalism and Mass Comunication https://tradefest.io/en/event/social-shake-up - Social Shake Up 2021
  3. https://www.onetonline.org/link/summary/27-3023.00 - Job search(Slide3) https://www.linkedin.com/in/dashawn-abrams-84656a9b/ - Linked In Profile of Dashawn Abrams  https://www.linkedin.com/in/gmkessler/ - Linked in profile of Greg Kessler https://jobs.disneycareers.com/job/bristol/part-time-assistant-editor-audience-engagement/391/19712179 - ESPN careers  https://www.linkedin.com/in/benjamin-webber-03445b8/ - LinkedIn profile of Benjamin Webber https://www.linkedin.com/in/mike-cocchi-1553736/ - LinkedIn profile of Mike Cocchi  https://www.linkedin.com/in/rachel-ullrich-024a6140/ - LinkedIn profile of Rachel Ullrich https://nationalsportsmedia.org/ - National Sports Media Association https://waset.org/journalism-and-mass-communication-conference-in-october-2021-in-new-york - International Conference on journalism and Mass Comunication https://tradefest.io/en/event/social-shake-up - Social Shake Up 2021