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Personal Brand Exploration of Upcoming Sports Broadcaster
- 1. PERSONAL BRAND EXPLORATION Dylan McCabe Project & Portfolio I: Week 3 June 21st, 2020
- 2. The oldest of four siblings, Dylan McCabe grew up in Northern California. Growing up he was instilled with being a leader to his younger siblings and that has helped him become the hardworking dedicated person he is today. He is now studying Sports Broadcasting at Full Sail University to further his passion for Sports Entertainment. IDENTITY
- 3. PROFESSION Potential Job Titles: • Sports Director • Radio Show Host • Announcer Hero Brand Archetype: Being apart of the Hero Brand archetype means that I am not only a hard worker but very disciplined. These are two of the most important qualities in a successful director of any sort, and also shows the grit and patience of a long term TV announcer or Radio Host. Radio and Television Announcer
- 4. • DEMOGRAPHICS: 65% Men, 20-45 years old, Racially Diverse, Single/Bachelor Type, Located on the east and west coasts. • PSYCHOGRAPHICS: Usually lives alone or is in college, loves sports, outdoor lifestyle, somewhat athletic, would rather watch football on Sunday than go to church. • IDEAL AUDIENCE MEMBERS: Brittany Kelley (Senior Recruiter), Stacy Williamson (Senior Recruiter), Enrique Washington (Talent Acquisition) Recruiters & Hiring Managers at ESPN TARGET AUDIENCE
- 5. Short Term: (Before Graduation 2021) • I will start growing my online image. • I will have my LinkedIn pop up on the first page when googling my name. Mid Term: (2025) • I will be a small time color caster for ESPN. • I will work primarily D2 but eventually make my way into the smaller D1 Conferences in football. Long Term: (2040) • Establish myself as a main Fox Sports Color Caster for the NFL. • I will work a full 16 game NFL schedule. Goals
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Color Commentating 87% Broadcast Writing 65% Leadership 80% Public Speaking 60% SOFTHARD Complex Problem Solving 100% Time Management 10% Professional Writing 40% Public Speaking 60% SOFTHARD
- 7. I help broadcast networks gain viewership and lifetime fans through an interesting personality and a never settle attitude. PROMISE
- 8. CREDENTIALS Work Experience: • 5 Years serving people and learning what different people need to be happy. Education: • Sportscasting B.S., Full Sail University (Exp. 2021) Awards: • Honor Roll High School • Most Improved Wrestler 2016
- 9. COMPETITION Zachary Grady Industry Experience: • Former Edward Jones Financial Advisor and Part Time XFL Employee. Education: • Current student enrolled in Sportscasting , B.S. at Full Sail University • Bachelors Degree from Brockport College Leadership Experience: • Former CFO • Volunteer Offensive and Defensive Coordinator for kids football team Skills and Proficiencies: • Customer Service - 14 endorsements • Retail - 13 endorsements • Sales - 12 endorsements Dylan McCabe Overall Online Presence: • Less than 350 connections, Active on social media, qualified for a different position. Industry Experience: • None, full time student. Education: • Current student enrolled in Sportscasting B.S. at Full Sail University Leadership Experience: • Former Team Captain of Varsity Wrestling, founder of eSports organization Skills and Proficiencies: • No endorsements as of right now, page still in progress. Overall Online Presence: • LinkedIn profile brand new - no online presence. Page still an obvious work in progress.
- 10. COMPETITION Bomani Jones Industry Experience: • 7 years on air at ESPN. Education: • Economics Degree, Clark Atlanta University Noteworthy Experience: • 7 years at ESPN and CEO of Old Soul Productions Skills and Proficiencies: • Television - 33 endorsements • New Media - 23 endorsements • Radio - 19 endorsements Dylan McCabe Overall Online Presence: • 500+ connections, banner and portrait professional Overall Online Presence: • LinkedIn profile brand new - no online presence. Page still an obvious work in progress. Skills and Proficiencies: • No endorsements as of right now, page still in progress. Leadership Experience: • Former Team Captain of Varsity Wrestling, founder of eSports organization Education: • Current student enrolled in Sportscasting B.S. at Full Sail University Industry Experience: • None, full time student.
- 11. BRAND POSITION Leaving viewers wanting more and needing less after they fall at the hands of the quick thinking of Dylan McCabe. DYLAN “QUICK FEET” MCCABE Dylan has been quick on his feet due to being undersized as he has always had to think his way out of jams.
- 12. NETWORKING & MARKETING Industry Events & Organizations • 2020 NAB Show New York ‣ October 21-22, 2020 New York, NY. • 2020 eSports Summit ‣ October 19-20 Las Vegas, NV. • 2020 Game Changers Conference ‣ October 27-28 New York, NY. Digital Marketing • Primary Content: Look into establishing Without The Fluff podcast with Full Sail friends. Podcast about a wide variety of sports topic. • Primary Tools: Twitter and Instagram - Promote WTF through both websites and then establish a clear powerful LinkedIn profile and make connections with people who can help me get to where I want to go. • Website: Full Sail digital portfolio site to showcase school work; use blog to showcase overall sports knowledge and embed podcast episodes.
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking experienced broadcaster with at least 10 yrs of experience in football or basketball; or somebody with success in the sports industry with a full sail degree. Formal Education • Complete Sportscasting B.S. by expected graduation date in 2021 Technical Skills • Time Management - LinkedInLearning - July 2020 • How to become a better listener - LinkedInLearning July 2020 Soft Skills • Managing in difficult times - LinkedInLearning July 2020 • Discovering Your Strengths - Linked In Learning July 2020
- 14. Dylan McCabe You know how the Monday Night Football broadcasts have been struggling to find a reliable color caster for the last few seasons? Luckily for you I am the exact man to save the day. I am an up and coming color commentator that will take the world by storm when given the chance. In fact my games covering Rollins College are proof to that.