Personal branding

1. PERSONAL BRAND EXPLORATION
Sean Troop
Project & Portfolio I: Week 1
June 30th, 2023

2. I believe in the values of hustle, loyalty, and
respect, which have shaped my personality. As
a Philadelphia native, I carry the passion that we
have for our sports teams into my work. Football
has been a significant part of my life since I was
5 years old, and I continued to coach after my
playing days were over. I have over 20 years of
experience in playing and coaching at my youth
organization. For the last decade, I have worked
as a chef, and the skills I have acquired are
transferable. Some of these skills include
adaptability, communication, leadership, and the
ability to handle high-pressure situations.
IDENTITY
Caption

3. PROFESSION
Potential Job Titles:
• HOST
• ANNOUNCER
• RADIO ANNOUNCER
BRAND ARCHETYPE - I fall into
the Entertainer archetype. I like to
be creative at work and find new
ways of doing things. I use humor to
entertain my audience or coworkers
to make work more enjoyable.
ANNOUNCER for Sports Networks

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Haris Krcic
Outreach Plan:
• I want to make some highlight for different shows.
• Message through Linkedin or WWE.com .
• With in the next 8 months I want to reach out for
internships.
PROFILE
PICTURE
[Recruiter] at [WWE]
Margaret Staley
Outreach Plan:
• Build up my online following.
• .Linkedin
• With in the next 6 months
PROFILE
PICTURE
[Human Resource Manager]
at [All Elite Wrestling ]
Jen Hughes Outreach Plan:
• Work on my broadcast writing skills.
• Linkedin or her personal site
• With in the next year.
PROFILE
PICTURE [Director, Human Resources
at [NBCUniversal Media]

5. GOALS
Short Term: (Within four months of Graduation, 2025)
• Working for a sports-affiliated Network.
‣Building up my online presence and start
creating my own content by September 2023.
Mid Term: (2035)
• Doing play-by-play for football, basketball, or pro
wrestling.
‣By applying for announcer jobs after having
5yrs experience behind the scenes.
Long Term: (2045)
• National Broadcaster for TNT, FOX or WWE, AEW.
‣Having 15yrs experience in the industry and
5+yrs calling games or matches.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video editing
SOFT
HARD
Novice / Adept / Expert
Office Software Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Stress Tolerance Novice / Adept / Expert
TV production
SOFT
HARD
Novice / Adept / Expert
Video editing Novice / Adept / Expert
Communication Novice / Adept / Expert
Organization Novice / Adept / Expert

7. I promise to deliver Entertaining Play-by-play
and creative scripts within the Standards the
Networks expect.
PROMISE

8. CREDENTIALS
Work Experience:
• Head Chef at Primrose School of Exton
• KeyHolder at Champs Sports
Education:
• High School Diploma., Downingtown
West High School (2014)
• Sports Broadcasting, B.S., Full Sail University (2025)
Volunteer:
• Ast Coach at Downingtown Young
Whippets youth Football organization

9. COMPETITION
Will Messer
Industry Experience: 1 year
Education:
• 3yr Full Sail University
• Sports Broadcasting
Leadership Experience:
• The 606 Fix Podcast
• D&D Sports Media
Skills and Proficiencies:
• Creative writing - 606 Fix Podcast
• Shooting video - Full Sail University
• Video editing - Full Sail University
Sean Troop
Overall Online Presence:
• 11 connections, has a banner image, Headshot simi
profession, YouTube link and linkedin URL
• Grade: Average, 60 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• 1 year Full Sail University
• Sports Boardcasting
Leadership Experience:
• Football Coach
• Head Chef
Skills and Proficiencies:
• Communication - DYW, Station Taproom
• Adaptability- Station Taproom
• Leadership- DYW
Overall Online Presence:
• Few social media app hits. Linkedin profile is new so
not much there.
• Grade: Poor, 10 out of 100

10. COMPETITION
Brady Jennings
Noteworthy Experience:
• Turner sports
• Leading the Way
Sean Troop
HEADSHOT
Industry Experience:
• 5yrs 6months of Sports Broadcasting
Education:
• University of Northern Iowa
Skills and Proficiencies:
• Video Editing - Turner sports
• Camera Operator - Leading the Way
• Videography - Turner sports
Overall Online Presence:
• 90 connections, professional headshot, doesn’t having
any posts but uses work history to speak for him
• Grade: Average , 70 out of 100
Industry Experience:
• None
Education:
• 1 year Full Sail University
Leadership Experience:
• Football Coach
• Head Chef
Skills and Proficiencies:
• Communication - DYW, Station Taproom
• Adaptability- Station Taproom
• Leadership- DYW
Overall Online Presence:
• Few social media hits. Linedin profile is new so not
much there.
• Grade: Poor, 10 out of 100

11. BRAND POSITION
As an experienced coach and player of youth football in
Philly for over 20 years, skilled in social media promotion,
video editing, TV production, and Microsoft software, I want
to provide my expertise as an aspiring sportscaster to
support a network by providing unique content that connects
with the fans and keeps them tuning in week after week for
more.
“DA DOOP”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Phillies vs Padres MLB Game
‣ July 15/2023 | Citizen Bank Park
• WrestleMania
‣ April 6th & 7th/2024 | Lincoln Financial Field
• Eagles vs Cowboys
‣ Nov 5th/2023 | Lincoln Financial Field
Digital Marketing
• Primary Content: Would be highlight of the events along with
breakdown on the performances. using jokes and pop culture
references to put a spin on it in my own way.
• Primary Tools: Adobe creative cloud apps, Social media and
YouTube to create and promo my content. I want to start
putting post one segment a week.
• Website: I will use my site to show my development through
school as well as the my person brand development. Using
my personal site as a catalog for all my work so I can show
multiple skills in different fields in this industry.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
I Want mentor that can guide me through life as well as
work. Someone who’s had to earn every thing they ever got.
Formal Education
• Sports Broadcasting Bachelor Degree Program Full Sail
University.
Technical Skills
• Video editing- Full Sail University, November 2023
• Creative writing - Full sail University, September 2023
• Videography - Full Sail University, August 2023
Soft Skills
• Time Management - Full Sail University, July 2023
• Leadership- Downingtown Young Whippet, August
2023
• Communication - Full Sail University, October 2023

14. Sean Troop
The lack of viewership for the WNBA is a major issue, but there are some
potential solutions. Firstly, providing free tickets to women's basketball
teams, such as local high schools and youth programs, can encourage
young girls to stay active in sports and see their role models in action.
Secondly, allowing same game parlays in WNBA betting, similar to NBA
gambling, can increase the potential earnings for betters and drive interest
in the games, leading to higher ratings and revenue.
Picture of You
Goes Here

15. REFERENCES
Messer, W. (n.d.). Linkedin Profile.
Https://www.Linkedin.com. linkedin.com/in/will-messer-
92a21920a
Jennings, B. (n.d.). Linkedin Profile.
Https://www.Linkedin.com. linkedin.com/in/brady-
jennings-52926616b
(n.d.). Linkedin. Https://www.Linkedin.com.
https://www.linkedin.com/feed/
(n.d.). WWE. Https://Corporate.wwe.com.
https://corporate.wwe.com/careers/internships
(n.d.). O*Net Online. Https://www.Onetonline.org.
https://www.onetonline.org/link/summary/27-3011.00
(n.d.). Turner Sports. Https://Discoverysports.com.
https://discoverysports.com/page/about-warner-bros-
discovery-sports
(n.d.). NBC Sports. Https://www.Nbcunicareers.com.
https://www.nbcunicareers.com/
Krcic, H. (n.d.). Linkedin Profile.
Https://www.Linkedin.com. linkedin.com/in/haris-krcic-
63a555155
Stalvey, M. (n.d.). Linkedin Profile.
Https://www.Linkedin.com. linkedin.com/in/margaret-
stalvey-87466a173
Hughes, J. (n.d.). Linkedin Profile.
Https://www.Linkedin.com. linkedin.com/in/jen-hughes-
4829212