My Sweet Creations

1. Marketing
Management
Business Plan
Nakaly Salcedo
April 22, 2024

2. Table of
Contents
• What is it?
• Market Mission Statement
• Slogan
• Objectives
• Market Analysis
• SWOT Analysis
• OTP ( On the Pyramids of need and wants)
• PPC (Potential Pool of Customers)
• Market Mix 4’s
• C.P (Competitive Profile)
• Implementation
• Summary

3. What is My Sweet
Creations?
• Lawrence, Massachusetts
• Home-based startup
• Family traditional recipes
• Specialized in authentic and innovative Latin desserts.

4. Our Products
• Traditional Flans
• Tres Leches ( Vanilla, Oreo, Chocolate)
• Churros
• Cakes
• Moose de Chinola
• Flancochos (Vanilla & Chocolate)
• Dessert Shooters
• Cheesecakes
• Coconetes
• Cakepops

5. Market Mission
Statement…
• Our mission is to delight our community with the rich flavors and cultural heritage of Latin American
desserts. We are dedicated to crafting high-quality, authentic sweets that evoke nostalgia and create
unforgettable experiences for our customers. Through our commitment to innovation, creativity, and
customer satisfaction, we aim to become the premier destination for Latin desserts in our local market.
We strive to build meaningful connections with our customers, inspire joy through our desserts, and
contribute positively to the communities we serve.

6. Slogan
Sweet & Delicious

7. Objectives
• Increase Brand Awareness
• Expand Customer Base
• Develop Customer Engagement
• Boost Sales Revenue
• Improve Menu
• Expand Distribution Channels
• Maintain Consistency
• Increase Profitability

8. Market
Analysis
• Growing demand for Latin desserts
and specialty treats, particularly
among millennials and influential
foodies. By offering authentic Latin
desserts with customizable options
for dietary preferences, such as
Gluten-free, lactose-free, nut-free,
etc., we aim to capture a share of
the local dessert market and
become a premier destination for
Latin sweets.

9. SWOT Analysis
• Strengths
• Weaknesses
• Opportunities
• Threats

10. Strengths
• Offer unique Latin desserts, which help stand
out from competitors.
• Home-based locations save money on location
rent and utilities, which allows for higher profit
margins.
• Flexibility in hours: working from home allows
me to provide flexible business hours for my
customers.

11. Weaknesses
• Limited exposure- being located at home may limit
the exposure to make a name for myself, compared
to storefront locations.
• Limited space in a home kitchen may restrict
production capacity, which can lead to difficulty
meeting high-demand orders.
• Demand for desserts varies, as most people order
for holidays or events. Therefore, it affects revenue.

12. Opportunities
• Utilizing social medical platforms to increase
visibility and reach a wider audience.
• Offering Delivery Services can expand the
customer base.
• Offering catering and events.
• Collaborate with local businesses or food
vendors to cross-promote products to reach
new customers.

13. Threats
• Competitors offering similar desserts and
targeting the same market.
• Economy downturns- can limit consumer
spending.
• Adjusting desserts can impact the
demand for Latin desserts.
• Food Safety concern

14. OTP
• Physiological Need
• Safety Need
• Social Need
• Esteem Need

15. PPC
• Event Planners
• Families
• Friends
• Foodies Adventures
• Local Businesses and Organizations
• Gift Givers
• Cultural Food Enthusiasts
• Dessert Enthusiasts

16. MARKET MIX
4’S
• Product
• Price
• Place
• Promotion

17. Product
• We ensure that our desserts are of high quality, made with
authentic ingredients, and reflect the flavors of Latin American cuisine.
This includes offering options for different dietary preferences, such
as gluten-free and vegan alternatives, to cater to a diverse customer
base.

18. Price
• We Price our desserts
appropriately to attract
customers while ensuring
profitability. We consider
factors such as ingredient
costs, labor, and overhead
expenses when setting
prices. Also considering the
quality and uniqueness of
our desserts compared to
competitors in the market.

19. Place
• Our primary distribution
channels initially include online
orders through our Instagram
page and Google form for local
delivery and pickup. As we
grow, we may expand to
include partnerships with third-
party delivery services and
collaborations with local cafes
and restaurants.

20. Orders can be made using our Google
form, which can be found on our Instagram.

21. Promotion
• Social media marketing: Leveraging platforms like Instagram
and Facebook to showcase our desserts, share customer
testimonials, and engage with followers.
• Events and tastings: Participating in local food festivals,
farmers markets, and community events to showcase our
desserts, offer samples, and interact with potential
customers face-to-face.
• Partner with food bloggers to promote our products and
provide genuine life reviews.
• Offer seasonal menus for different occasions.
• Offer Flash Sales

22. Seasonal
Menu’s offered
• Valentines Day
• Easter
• Birthdays
• Baptism
• Baby Showers
• Ect

23. Flash Sales

24. Commerical

25. Competitive Profile
• Few bake shops specialized in Latin
desserts.
• Unique offering helps us stand out
from our competitors.
• Unique recipes
• Competitive Pricing on our products.

26. Implementation
Establish legal
foundations
Develop new
product offerings
Build brand identity
Launch Sale
Channels
Establish partnership
with distribution
channels.
Monitor Performance
Innovate

27. Summary
• Offer diverse range of Latin
desserts
• Growing demand for Latin
desserts, and specialty treats.
• Market strategy
• Operation & Distribution
• Objectives