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Stephenson carter scbs_pb1_2022-01

Personal Brand Exploration

Stephenson carter scbs_pb1_2022-01

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PERSONAL BRAND EXPLORATION
Carter Stephenson
Project & Portfolio I: Week 1
January 9, 2022
As a personal trainer I pride myself on helping
others reach their goals and show their true
potential. This career allows me to be energetic
and open-minded to new experiences and
different people. I hold myself accountable to be
responsible and trustworthy to my friends and
clients in and outside of work. Respect and
loyalty are core values that I carry with myself
everyday. Working as a radio host and color
commentator also taught me to think on the fly
and use my communication skills to create
pictures for those who couldn’t see the action
themselves.
IDENTITY
PROFESSION
Potential Job Titles:
• Broadcast Announcer
• Radio Disc Jockey
• News Analyst
BRAND ARCHETYPE – As
someone classified in the hero brand
archetype, I have always been
determined and eager to surpass my
dream goals. I am motivated to do the
impossible and challenge myself
everyday to become better in all walks
of life. I am fearless for what the future
has in store and will do whatever it
takes to empower those around me
along the way.
Sports Broadcaster
Sports Broadcasters
TARGET AUDIENCE
Dan Patrick
Outreach Plan:
• I will create a demo reel of my former broadcast work
and projects I’ve been on
• I will send an email
• Once the demo reel is complete, I will make contact
immediately
Former Sportscaster at ESPN
Gus Ramsey
Outreach Plan:
• I will sign up for IL hours in the sportscasting studio
• I will send an email or stop by his office on campus
• I will contact him immediately once I’ve spent more
hours in the studio
PROFILE
PICTURE
Sportscasting Program
Director at Full Sail
University
Pat McAfee Outreach Plan:
• I will create a demo reel and enlighten myself on
current sports topics
• I will send an email
• I will make contact immediately
Sports Analyst
GOALS
Short Term: (Immediately After Graduation, 2023)
• I will improve my online reputation and brand
awareness
‣ I will purchase my name domain and increase
my LinkedIn connections by 20%
Mid Term: (2028)
• I will start working in the industry and move up the
ranks of an entry-level position
‣ I will receive a promotion or new job title within
the company once I’ve been graduated for 5
years
Long Term: (2043)
• I will become established in the industry and well
respected amongst my co-workers and peers
‣ I will have worked in the industry for 15 years
after my graduation
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Spreadsheet software
SOFT
HARD
Novice / Adept / Expert
Word processing software Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Speaking Novice / Adept / Expert
Data base user interface
SOFT
HARD
Novice / Adept / Expert
Music or sound editing Novice / Adept / Expert
Active listening Novice / Adept / Expert
Social perceptiveness Novice / Adept / Expert
Ad

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Stephenson carter scbs_pb1_2022-01

  • 1. PERSONAL BRAND EXPLORATION Carter Stephenson Project & Portfolio I: Week 1 January 9, 2022
  • 2. As a personal trainer I pride myself on helping others reach their goals and show their true potential. This career allows me to be energetic and open-minded to new experiences and different people. I hold myself accountable to be responsible and trustworthy to my friends and clients in and outside of work. Respect and loyalty are core values that I carry with myself everyday. Working as a radio host and color commentator also taught me to think on the fly and use my communication skills to create pictures for those who couldn’t see the action themselves. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Broadcast Announcer • Radio Disc Jockey • News Analyst BRAND ARCHETYPE – As someone classified in the hero brand archetype, I have always been determined and eager to surpass my dream goals. I am motivated to do the impossible and challenge myself everyday to become better in all walks of life. I am fearless for what the future has in store and will do whatever it takes to empower those around me along the way. Sports Broadcaster
  • 4. Sports Broadcasters TARGET AUDIENCE Dan Patrick Outreach Plan: • I will create a demo reel of my former broadcast work and projects I’ve been on • I will send an email • Once the demo reel is complete, I will make contact immediately Former Sportscaster at ESPN Gus Ramsey Outreach Plan: • I will sign up for IL hours in the sportscasting studio • I will send an email or stop by his office on campus • I will contact him immediately once I’ve spent more hours in the studio PROFILE PICTURE Sportscasting Program Director at Full Sail University Pat McAfee Outreach Plan: • I will create a demo reel and enlighten myself on current sports topics • I will send an email • I will make contact immediately Sports Analyst
  • 5. GOALS Short Term: (Immediately After Graduation, 2023) • I will improve my online reputation and brand awareness ‣ I will purchase my name domain and increase my LinkedIn connections by 20% Mid Term: (2028) • I will start working in the industry and move up the ranks of an entry-level position ‣ I will receive a promotion or new job title within the company once I’ve been graduated for 5 years Long Term: (2043) • I will become established in the industry and well respected amongst my co-workers and peers ‣ I will have worked in the industry for 15 years after my graduation
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Spreadsheet software SOFT HARD Novice / Adept / Expert Word processing software Novice / Adept / Expert Critical thinking Novice / Adept / Expert Speaking Novice / Adept / Expert Data base user interface SOFT HARD Novice / Adept / Expert Music or sound editing Novice / Adept / Expert Active listening Novice / Adept / Expert Social perceptiveness Novice / Adept / Expert
  • 7. I promise to give 110% effort into every project and push others past their limits for everyone to achieve optimum success. PROMISE
  • 8. CREDENTIALS Work Experience: • Color Commentator • Radio Host & Disc Jockey Education: • B.S. Communications, East Carolina University • Sportscasting, B.S., Full Sail University (2023) Volunteer Work: • Reporter
  • 9. COMPETITION Cooper Perkins Industry Experience: • Sports Director/Talent, Play by Play Broadcaster, Director of Broadcasting and Media Relations Education: • B.S., Communications, University of Southern California Leadership Experience: • Director of Broadcasting and Media Relations Skills and Proficiencies: • Research - 11 endorsements • Microsoft Excel - 8 endorsements • Social Networking - 6 endorsements Carter Stephenson Overall Online Presence: • Cooper has over 500 connections. His headshot is very professional, and his profile goes into great detail on his former experiences and skillsets. • Grade: Superior, 90 out of 100 HEADSHOT HEADSHOT Industry Experience: • Radio Host, Disc Jockey, Color Commentator Education: • B.S., Communications, East Carolina University Leadership Experience: • No previous experience in leadership roles Skills and Proficiencies: • Social Networking - 0 endorsements • Adobe - 0 endorsements • Commentary - 0 endorsements Overall Online Presence: • I’ve only made 5 connections through LinkedIn. My headshot is decently professional; however, my profile does not provide any previous experiences or current skills. • Grade: Poor, 20 out of 100
  • 10. COMPETITION Debbi Taylor Noteworthy Experience: • Course Director at Full Sail University Carter Stephenson HEADSHOT HEADSHOT Industry Experience: • Reporter, Senior Writer, On air talent Education: • B.S., Liberal Arts, University of Illinois • M.S., Broadcast Journalism, Northwestern University Skills and Proficiencies: • Broadcast – 14 endorsements • Social Media - 10 endorsements • Television - 8 endorsements Overall Online Presence: • Debbi has made over 500 connections through her profile. Her profile is professional and detailed on her previous education, jobs, and volunteer work. • Grade: Superior?, 98 out of 100 Industry Experience: • Radio Host, Disc Jockey, Color Commentator Education: • B.S., Communications, East Carolina University Leadership Experience: • No previous experience in leadership roles Skills and Proficiencies: • Social Networking - 0 endorsements • Adobe - 0 endorsements • Commentary - 0 endorsements Overall Online Presence: • I’ve only made 5 connections through LinkedIn. My headshot is decently professional; however, my profile does not provide any previous experiences or current skills. • Grade: Poor, 20 out of 100
  • 11. BRAND POSITION I believe there is nobody more committed to accomplishing their dream goals as I am. I’m willing to put in whatever work is necessary to make those dreams a reality. I am open-minded and eager to step out of my comfort zone and tackle anything that is thrown my way.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Ignition ‣ January 26, 2022 | Virtual • Insider Series: Media & Consumption ‣ February 23, 2022 | Virtual • OTT USA ‣ March 8, 2022 | Virtual Digital Marketing • Primary Content: I will write sports articles about various topics that will enlighten the audience about trending news while also providing content the reader can engage and relate with. • Primary Tools: I will create a Twitter and Instagram account for the webpage and will post weekly updates on the articles being uploaded. • Website: My website will allow my online presence and brand awareness to improve by getting my name and image out to the public to view and comment on. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will work to make connections with students further along in the degree program and recent alumni of the university. (Dec. 2022) Formal Education • B.S., Sportscasting, Full Sail University (2023) Technical Skills • Music or Sound editing software (2023) • Spreadsheet software (2023) • Data base user interface and query software (2023) Soft Skills • Vocal Training (2023) • On-camera presence (2023) • Social Perceptiveness (2023)
  • 14. Carter Stephenson You know how almost every on-air talent sounds the same? Well, what I do is the complete opposite of the norm and genuinely express my emotions. In fact, I had 2,000 people tuning into my radio show every week just through the website portal. Not including those tuning in on the dial. Picture of You Goes Here
  • 15. REFERENCES LinkedIn (https://www.linkedin.com/in/debbi-taylor- 866270/) LinkedIn (https://www.linkedin.com/in/cooper-perkins- 3b2465a8/) Onet Online (https://www.onetonline.org/link/summary/27-3011.00) SportsPro (https://www.sportspromedia.com/events/)

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.