Chase Brownawells Personal Brand Exploration PowerPoint

1. PERSONAL BRAND EXPLORATION
Chase Brownawell
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. Hello, my name is Chase Brownawell, I am from
Findlay Ohio and I currently attend Full Sail
University and I am in the Sportscasting
Bachelor there as well. I would say I am very
friendly individual, I enjoy helping people and
making them feel good because it makes me
feel better as well. I like basketball, baseball,
soccer, and a few racing sports as well, but I can
always try and talk about any of them. My dream
is to work for ESPN either on screen or behind it.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Sports Broadcaster
• Sideline Reporter
• Sports Anchpr
BRAND ARCHETYPE – I go about
my work in a calmer manner than
others. I enjoy making people feel
good and being all around friendly
with everyone and not leaving
people out on big ideas or projects. I
want to hear everybody's opinions
before making decisions.
Reporter for Sports Industry
Picture Relevant
to Your Industry
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4. RECRUITERS
TARGET AUDIENCE
KIMBERLY WHITE
Outreach Plan:
• Before I would contact her I would make sure I have all
my past experience ready for her to see as well as a full
resume
• I will contact her on LinkedIn letting her know I am an
on-air talent looking to do some work with ESPN before
being on TV
• If I had not heard any anything from her in about a
week, I will contact her again, letting her know I am very
interested in the opportunity
PROFILE
PICTURE TALENT ACQUISITION
SPECIALIST at ESPN
EMILY PINKNEY
Outreach Plan:
• One thing I will do before meeting Emily will be to do
more research on ESPN Plus and making sure I have
the correct knowledge on the sports they show
• One way I can get in contact with her is through
LinkedIn or her own professional website she may have
• After messaging her the first time about checking me
out, if its been a few days I may check in and say to
check this stuff out and if she isn’t interested to let me
know
TECHNICAL RECRUITER at
DISNEY STREAMING
NICK MARTUSCELLI
Outreach Plan:
• My knowledge of Barstool Sports is not very good, so I
would try to do a lot of research on the people who
currently work their and Nicks interests as well
• I can get in contact with Nick through LinkedIn but I
could also look him up on twitter or other social media
as well
• If I am contacting him though social media, I would
probably message him more than once every few days
in case he wouldn’t see it, it would be almost eevry
PROFILE
PICTURE TALENT ACQUISITION at
BARSTOOL SPORTS

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
My short term goal after graduation would be to
apply to a few entry level jobs either in front of the
camera or behind it at local sports news stations
Mid Term: (YEAR)
• My mid-term goal would be to work for a specific
team as sideline reporter. Working on the sideline
would help me get better at my craft to get a bigger
job.
Long Term: (YEAR)
• My long-term goal would be to work at ESPN as a an
anchor on SportsCenter or have my own show or
segment of a current show.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Customer Service
SOFT
HARD
Novice / Adept / Expert
Microsoft Office Novice / Adept / Expert
Positive Attitude Novice / Adept / Expert
Problem Solving Skills Novice / Adept / Expert
Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Knowledge of Sports Novice / Adept / Expert
Critical Thinking Skills Novice / Adept / Expert
Communication Skills Novice / Adept / Expert

7. I help sports media companies relate to me
by talking about basketball to fans around
the world
PROMISE

8. CREDENTIALS
Work Experience:
• Student Intern, 100.5 WKXA Radio
Station, 2020
Education:
• Sportscasting, B.S., Full Sail University
Leadership Roles/Volunteer Work:
• Jr Amvets Member- 2012-2020
• Jr Amvets President-2018-2020
Picture Relevant
to Your Industry
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9. COMPETITION
ANFERNEE
PATTERSON
Industry Experience:
• Intern at 106.7 News Radio, Jan.
2017-May 2018
• Sports Reporter, The Atlanta Voice,
Dec. 2018-Sept. 2021
• Sports Reporter, USA Today, Feb.
2022-Apr. 2022
Education:
• Georgia State University, 2014-2020
Leadership Experience:
• Vice President of National Association of Black
Journalists-Georgia State University, Aug. 2017-Aug.
2020
Skills and Proficiencies:
• Microsoft office – 4 Endorsements
• Social Media - 7 Endorsements
• Final Cut Pro – 2 Endorsements
CHASE
BROWNAWELL
Overall Online Presence:
• Has over 500 connections, profile has a lot of activities
on it, he has a profile picture but not a cover picture,
has many articles he has posted on his account. He is
also still active on the account assuming that he wants
to get bigger as a reporter and journalist in Atlanta.
• Grade: Superior, 90/100
HEADSHOT HEADSHOT
Industry Experience:
• Radio Station Intern at 100.5 WKXA in
Findlay, Ohio, 2020
Education:
• Full Sail University, 2021-present
Leadership Experience:
• Junior Amvets President, 2017-2019
Skills and Proficiencies:
• Social Media – No Endorsements
• Adobe Premiere – No Endorsements
• Microsoft Office – No Endoresements
Overall Online Presence:
• No connections besides school and back home, has
banner image, has headshot, has limited detail on
profile, no published articles, regularly active on social
media, No customized URL, Grade: Poor, 50/100

10. COMPETITION
JULIUS BROWN
Noteworthy Experience:
• N/A
CHASE
BROWNAWELL
HEADSHOT
Industry Experience
• Has no previous experience
Education:
• Full Sail University, 2021-present
Skills and Proficiencies:
• No skills appear on LinkedIn account, would not contact
me for his skills
Overall Online Presence:
• Nothing is on his account besides that he goes to Full
Sail and has no headshot, or any other parts to his
account.
• Grade: Poor 10/100
Industry Experience:
• Radio Station intern at 100.5 WKXA in
Findlay, Ohio, 2020
Education:
• Full Sail University, 2021-present
Leadership Experience:
• Junior Amvets President, 2017-2019
Skills and Proficiencies:
• Social Media - 0 endorsements
• Adobe Premiere - 0 endorsements
• Microsoft Office – 0 endorsements
Overall Online Presence:
• A few connections from Full Sail and a few from WKXA,
has limited customization on profile, No headshot, Has
profile [icture and background, no published articles,
Somewhat active on social media, No customized
LinkedIn
• Grade: Poor 50/100

11. BRAND POSITION
For companies who need better sports
broadcasters, I provide a better knowledge on a
wide variety of sports that others may like
because I know that companies that need
sportscasters want guys who can talk about wide
varieties of sports. It important to know a lot about
a little.
“CHASE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Sports Media Association, Salem, Washington
• Full Sail On Air, Full Sail University
• Sports Business Leadership Association, Full Sail
University
Digital Marketing
• Primary Content: I will post videos of myself and friends on a
podcast as well as videos of my projects from Full Sail and my own
personal videos I may make a long the way. Being broad and doing
many different sports topics for others to watch.
• Primary Tools: I will probably use Twitter, Instagram, YouTube, or
TikTok to get my videos and projects out there besides just having
the website. TikTok and YouTube can be used as a clip from a
podcast or video and I would use Instagram or Twitter to announce
my upcoming projects and when they release.
• Website: I want to use our digital portfolio website not only to post
the projects I make for class but also for YouTube videos I may
create a sports podcast as well.
Picture of You
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13. PROFESSIONAL DEVELOPMENT
Mentor
• I think I want somebody who is a bit like me in the
sense of having the same interests, but I want
somebody who I can have a respectable argument
about or sports opinions.
Formal Education
• Currently attending Full Sail University in the
Sportscasting Degree Program. I'm
scheduled to graduate in June of 2023
Technical Skills
• I will get even better at Adobe Premiere Pro by
watching more videos on editing videos by July 2022
• I will get better at my work behind the camera by
attending more studio sessions, June 2023
• I want to improve on my grammar and script writing so I
can get people to watch my shows, June 2023
Soft Skills
• I will get better at public speaking by doing more to
speak in front of the class and speak better by the time I
graduate Full Sail, June 2023
• I will improve in the reception of myself by taking the
Gallup Strengths test by the of the month, May 2022
• . I want to improve my focus and time management by
watching videos online and learning from others, July
2022

14. Chase Brownawell
You know how some fans have a hard time watching sportscaster? Well,
what I do is try to go beyond TV and go straight to the fans and speak to
them directly . In fact, the way I want to do that is by talking to fans and the
ones who disagree on a regular basis and let them speak their opinions. I
will do that by having a segment of my show where I listen to a fans opinion
and talk about it as a way to communicate on how to get better
Picture of You
Goes Here

15. REFERENCES
Patterson, Anfernee (2017) LinkedIn,
https://www.linkedin.com/in/Anfernee-Patterson/
White, Kimberly (2002) LinkedIn,
https://www.linkedin.com/in/kimberlymurphywhite/
Pinkney, Emily (2015) LinkedIn,
https://www.linkedin.com/in/emily-Pinkney/
Martuscelli, Nick (2015) LinkedIn,
https://www.linkedin.com/in/nmartuscelli/
Brown, Julius (2022) LinkedIn,
https://www.linkedin.com/in/Julius-brown-780a52239/