Jacob Carroll is exploring a personal brand in sports marketing. He loves Minnesota sports teams and has always been fascinated by sports. His goals are to intern with a minor league sports team and eventually work in a senior role with an NFL or NHL team. He lacks direct industry experience currently but has leadership skills and is a hard worker. His competition has more experience working for professional sports teams. His strategy is to seek a mentorship and build his skills and portfolio by interning with the Sioux Falls Stampede hockey team.
2. I am Jacob Carroll and I love sports. I love all the
Minnesota based professional sports teams
since I live in Iowa and watch them on TV. I
have always been fascinated with sports since a
younger age even though I never really
participated in them. They always brought me
joy and happiness in some dark times. I would
love to work in a sports related field whether it is
broadcasting or just podcasts. Whatever I can
do to get my feet in the door is my goal.
IDENTITY
3. PROFESSION
Potential Job Titles:
• News Analysts, Reporters, and
Journalists
• Umpires, Referees, and Other
Sports Officials
• Camera Operators,Television,
Video, and Film
BRAND ARCHETYPE - I am not
afraid to do anything it takes to get
my foot in the door. And by my quiz
scores and overall quiz numbers
state, I can do almost anything
since I am equal across the board.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Caption
4. • DEMOGRAPHICS: Sports fans don’t
have any specific race, wealth-status, or
gender which is why I love it.
• PSYCHOGRAPHICS: People spend
hard earned dollars on their teams (to
the tune of $56 Billion in 2018) which can
be scary considering how expensive
things can get.
• IDEAL AUDIENCE MEMBERS: Nik
Wilson intern Sioux Falls Stampede
(USHL hockey team)
• Paul Allen Radio broadcaster and voice
of the Minnesota Vikings Football
• Anthony LaPan ta on-air brodcaster for
the Minnesota Wild
[CATEGORY of PEOPLE at [SPECIFIC Co.]
TARGET AUDIENCE
5. GOALS
Short Term: (Graduation)
I would love to intern in one of the local minor league
sports teams mainly to get my feet in the door. That or
help broadcast local sports either in my high school or
other.
Mid Term: (YEAR 5-10)
• I would either love to continue doing what I am doing,
or move up to more professional sports teams doing
any entry level sports job for any team but especially
my favorite teams (such as the Minnesota Wild or
Vikings).
Long Term: (YEAR 10+)
• I would love a senior role in the Minnesota Vikings or
Wild front office or broadcasting. But, I would also be
down with any other NHL or NFL team as well.
6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Enterprise resource managing
and ERP software 40%
Spreadsheet/word processing
65%
Speaking 90%
Active Listening 85%
SOFT
HARD
Computer Interaction 55%
Documenting 65%
Face-to-face discussion 85%
Gathering Information 70%
SOFT
HARD
7. I help people by distracting them for even
just a few hours by entertaining them and
helping them get through what issues they
maybe facing.
PROMISE
8. CREDENTIALS
Work Experience:
• New Dawn assisted living
• Goodwill of the Great Plains
• Sudenga Manufacturing
• I have experience in almost every type of
job which helps in different skill sets
Education:
• Title of Certification Course Completed,
Organization Name
• Sports Marketing and Media, B.S., Full Sail University (2023)
Awards:
• Section leader in various college and
local bands so I have experience in
helping out others with questions.
Caption
9. COMPETITION
Ben Leber
Industry Experience:
• He was a former player and current
Broadcasterfor the Minnesota Vikings
Education:
• Kansas State University
Leadership Experience:
He was an All-American football player in
college
• Captain at the linebacker position
Skills and Proficiencies:
• Former NFL player
• Great at communication skills
• Knows the game inside and out
Jacob Carroll
Overall Online Presence:
• As he is a radio announcer for the VIkings, he is all over
the internet and has a very strong presence overall. 89
out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None at this point
Education:
• Full Sail University
Leadership Experience:
• Work at assisted living home and help run the house
• Various Marching band and musical leaderships such
as section leader
Skills and Proficiencies:
• Leader
• Knowledgeable
• Hard Worker
Overall Online Presence:
• Not really a who lot at this point but again don’t have a
ton of experience. Working on getting a stronger
presence going once I get more experiences done. 45
out of 100
Caption
Caption
10. COMPETITION
Lamont Buford
Noteworthy Experience:
• Worked for St Louis Blues
• Worked for Arizona Coyotes
• Works for the newest team Seattle Kraken
Jacob Carroll
HEADSHOT HEADSHOT
Industry Experience:
• He has worked for various NHL teams
Education:
• Full Sail University
Skills and Proficiencies:
• Knows Hockey
• Good at being with the people
• Has experience getting teams off the ground
Overall Online Presence:
• He has a small and professional page that is clean. Not
a ton of information, but he has enough stuff that he
knows what he is doing. He has a lot of experience in
his area and he does not boast about it on his account.
90 out of 100
Industry Experience:
• None at this point
Education:
• Full Sail University
Leadership Experience:
• Work at assisted living home and help run the house
• Leadership experience goes here
Skills and Proficiencies:
• Leader
• Knowledgeable
• Hard Worker
Overall Online Presence:
• Not really a who lot at this point but again don’t have a
ton of experience. Working on getting a stronger
presence going once I get more experiences done. 45
out of 100
Caption Caption
11. BRAND POSITION
For sports marketers who are looking for new
styles of thinking and hard workers, I provide A
NEW WAY TO THINK AND DIFFERENT SKILLS
because I AM A SPORTS FAN WHO NOT ONLY
LOVES SPORTS, BUT PEOPLE AS WELL. I
CAN HELP FIND NEW WAYS TO GET YOUR
MESSAGE ACROSS AND ATTRACT PEOPLE
INTO STADIUMS AND BELIEVING.
“NICKNAME?”
12. NETWORKING &
MARKETING
Minnesota Vikings vs Cleveland Browns
‣ October 3rd 20201 Minneapolis Minnesota
‣ Taste of the Minnesota Vikings
‣ September 3rd 2022 Minneapolis Minnesota
‣ Mike Zimmer Golf Classic
‣ June 8th 2022 Eden Prairie Minnesota
Digital Marketing
• Primary Content: My primary content will be work that I have
done and showing that I belong in sports by sharing my
knowledge and professionalism.
• Primary Tools: I will use Facebook, Instagram and maybe
Twitter to show the knowledge and show my product since
those are my primary social media sites that I use to promote
my brand
• Website: I will update and share my website regularly as I
seem fit. It just mainly depends on when I get the
opportunities and right jobs and events to update my portfolio.
Picture of You
Goes Here
Caption
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentorship or internship with a local sports
team and hopefully will be able to come back nd help
the next generation.
Formal Education
• Full Sail Sports Marketing and Media B.S.
Technical Skills
Enterprise resource managing and
ERP software Sioux Falls Stampede
October 2023
Spreadsheet/database Sioux Falls
Stampede October 2023
Help with data on players Sioux Falls
Stampede October 2023
Soft Skills
• Speaking as a broadcast Sioux Falls Stampede
October 2023
• Guiding various activities such as intermission shows
Sioux Falls Stampede October 2023
• Mentoring other interns and worker Sioux Falls
Stampede October 2023
14. YOUR NAME
You know, if you have an issue in anything sports related, I am your man. I
can do almost anything and there isn’t too many issues I can’t solve or get
help solving. I love helping and love sharing my passion of sports and of
human kind. I would love to help.
Picture of You
Goes Here
Caption
15. REFERENCES
Build your future with O*NET OnLine. O*NET OnLine. (n.d.).
https://www.onetonline.org/.
Ben Leber Stats. Pro. (n.d.). https://www.pro-football-
reference.com/players/L/LebeBe20.htm.
Buford, L. (n.d.). Linkedin. https://www.linkedin.com/in/lamont-buford/.
Dosh, K. (2018, October 1). Measuring The Cost Of Being A Sports Fan.
Forbes. https://www.forbes.com/sites/kristidosh/2018/09/30/measuring-
the-cost-of-being-a-sports-fan/?sh=370b4c5c5e54.
Dosh, K. (2018, October 1). Measuring The Cost Of Being A Sports Fan.
Forbes. https://www.forbes.com/sites/kristidosh/2018/09/30/measuring-
the-cost-of-being-a-sports-fan/?sh=370b4c5c5e54.
https://www.fullsail.edu/about/full-sail-stories/sports-marketing-grad-leads-the-
entertainment-experience-for-nhls-seattle-kraken
Sioux Falls Stampede Hockey Club. (n.d.). https://www.sfstampede.com/.
The Official Site of the Minnesota Vikings. Minnesota Vikings – vikings.com.
(n.d.). https://www.vikings.com/schedule/.
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
