Personal Portfolio Project

1. PERSONAL BRAND EXPLORATION
JENNELLE VEREEN
Project & Portfolio I: Week
1
AUGUST 4, 2021

2. I am a multi-talented, ambitious, creative, intelligent
and versatile woman who wants to help people and
give back to the community as much as I can. I
consider myself a “community crusader”, which is
someone who is fearless and dedicated to making a
difference in the world and leaving a long lasting
impact. I am a writer, artist, designer, singer, and
actor. These are all passions that I have dedicated
myself to and my dream is to be able to use my
passions to give back. I am a very optimistic person
and I have an adventurous spirit. I try to go above
and beyond with any project, idea, or adventure I
begin. I want to be inspirational especially for
women and people of color like me.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
•Singer
•Actor
•Performer
Entertainer Brand Archetype -
I want to inspire people to live their
lives and be happy. I want to bring
nothing but joy and also share
peoples journeys and success
through art to inspire people to
realize that they can do and be
anything they want.
Entertainer in the Entertainment
Industry
Picture Relevant
to Your Industry
Goes Here

4. Agents and marketers in the entertainment industry
TARGET AUDIENCE
Michael Cariglio
Outreach Plan:
• I will research and look at his marketing
strategies and achievements he has had
working in the music industry
• I will reach out on LinkedIn
• I will email this person and reach out to them in
the next few months
PROFILE
PICTURE
Marketing VP at Republic
Records
Juno Kim
Outreach Plan:
• I will create a portfolio for myself that I can
pitch or show to him
• I can connect with him through linkedIn and
other connections we have in common on that
site.
• The best way to reach out and keep in touch
with this person is through meetings and
phone calls
PROFILE
PICTURE
Senior Talent Acquisition
Specialist at
Sony Music Entertainment
Allison Hahn
Outreach Plan:
• Build a resume and increase my skillset
• I will try to reach out to her through her
agency .
• I will follow up with her through meetings and
calls
PROFILE
PICTURE Talent Agent at United Talent
Agency

5. GOALS
Short Term: (Immediately After Graduation, 1YEAR)
•Have a good social media presence
‣Increase following by 25%
‣Be more active and have a posting schedule
‣create a marketing strategy
Mid Term: (3 YEARS)
•Book 50 Performances
‣Get a manager
‣Get a booking agent
Long Term: (5 YEARS)
•Get signed to a record label
‣Increase following by 50%
‣Network on LinkedIn have over 500+ Connections

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Acting
SOFT
HARD
Novice / Adept / Expert
Singing Novice / Adept / Expert
Improvisation Novice / Adept / Expert
Time management Novice / Adept / Expert
Social Marketing
SOFT
HARD
Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Communication Novice / Adept / Expert
Adaptability Novice / Adept / Expert

7. I help motivate people to dream and express themselves by sharing their
stories and inspiring them through art.
PROMISE

8. CREDENTIALS
Work Experience:
• Volunteer at the Richmond
Centerstage Carpenter Theater
• President of Drama Club
• President of Glee Club
• Marketing Intern for virginia 529
• Marketing Intern for Tech for
Troops
• Sales Manager for Tech for Troops
Education:
•Honors Diploma at Richmond
Community High School
• Entertainment Business , B.S., Full
Sail University ‘23
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Kristin Lee
Industry Experience:
• Amax Talent Agent
• Talent Agent for Boca Talent and
Modeling
Education:
•Full Sail University. Master of Arts (M.A.)(2013 – 2014)
•Full Sail University Bachelor of Arts (B.A.) (2010 – 2012)
Arts, Entertainment, and Media Management
Leadership Experience:
• FOH Manager for Nicky’s Coal Fired
• FOH Manager For Black Rabbit
• Lead Coordinator for Majestic Vision
Skills and Proficiencies:
• Talent Management- 2 endorsements
• Event Coordination- 1 endorsements
• Social Networking- 18 endorsements
Jennelle Vereen
Overall Online Presence
Her profile was very well put together. She has over 500+ Connections
and although her banner image isn’t customized she has a wonderful
headshot. Her profile is well completed and for the most part is very
thorough. She is active on other social media and her LinkedIN URL is
not customized.
•Grade: Superior 87 out of 100
HEADSHOT HEADSHOT
Industry Experience:
•N/A
Education:
•Full Sail University Bachelor of Arts (B.A.)
(2019– 2023)
Arts, Entertainment, and Media
Management
Leadership Experience:
•Sales Manager Tech for Troops
Skills and Proficiencies:
• Marketing- 0 endorsements
• Communication - 0 endorsements
• Buyer Research- 0 endorsements
Overall Online Presence:
My profile is incomplete, I only have 8 connections, no customized
banner nor a headshot.
•Grade: Poor, 5 out of 100

10. COMPETITION
Brittany Walker
Noteworthy Experience:
• Funimation (A Group 1200 Media Company) - Audio
Production Intern
Jennelle Vereen
HEADSHOT HEADSHOT
Industry Experience:
•Audio Production
Education:
• Full Sail University Bachelor of Science (B.S.)- Audio Engineering
(2019 – 2021)
Skills and Proficiencies:
• Audio Engineering - 12 endorsements
• Entertainment - 3 endorsements
• Social Media - 1 endorsements
Overall Online Presence:
• Ms. Walker has over 157 connections, she has a
customized banner and headshot that both correlate
with her industry.Her profile was completed but it was
not as detailed. It does not show much of her other
social media and her URl was not customized
• Grade: Average, 65 out of 100
Industry Experience:
•N/A
Education:
•Full Sail University Bachelor of Arts (B.A.)
(2019– 2023)
Arts, Entertainment, and Media
Management
Leadership Experience:
•Sales Manager Tech for Troops
Skills and Proficiencies:
• Marketing- 0 endorsements
• Communication - 0 endorsements
• Buyer Research- 0 endorsements
Overall Online Presence:
My profile is incomplete, I only have 8 connections, no customized
banner nor a headshot.
•Grade: Poor, 5 out of 100

11. ENTERTAINER,PERFORMER
For agents and recruiters who look for talent and
for people who can market and brand
themselves, I provide not only the talents and
skills but I have the motivation and drive that is
needed to push myself above and beyond in the
entertainment industry. I am great at networking,
collaborating, innovative and I do everything with
a purpose of giving back in the end.
JENNELLE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Association: Supercharging Streams
and Building Long Term Fans
‣ MAY 2022 | VIRTUAL
• NYU MBA Media & Entertainment Conference 2022
‣ APRIL 2022 | NEW YORK CITY, NY
• 2021 Women Glowing in Business Conference 2021
‣ SEPTEMBER 2021 | NORFOLK, VA
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?

13. PROFESSIONAL DEVELOPMENT
Mentor
•I’m seeking a mentor who can relate to my position as a
woman of color in the entertainment industry. I’d
particularly like to work with a mentor established in
music management. MARCH 2022
Formal Education
•BA in Entertainment Business at Full Sail University:
2019-2023
Technical Skills
• Attending the local auditions for American Idol to gain
feedback on my singing and observe competition -
August 2021
• Attending the Women Who Mean Business Summit to
network in hopes of finding a mentor - November 2021
• Speaking on behalf of the Sales Team at Tech for
Troops’ Hack for Troops event to improve my public
speaking confidence - October 2021
Soft Skills
• Taking on a longer-term sales project at Tech for Troops
to develop my time management - August 2021
• Completing a two-day conflict resolution training at the
Richmond Peace Education Center, October 2021

14. Jennelle
Vereen
You know how these days there is so many people out their with amazing
lives and stories that never get shared or told to the world? Well, what I do
is I take stories, testimonies and use my talents and passions to give back
and share the stories of people who don't have a voice.. In fact, I wrote an
entire album full of them.
Picture of You
Goes Here

15. REFERENCES
2021 Women Glowing in Business Conference. (2021, September 11). Eventbrite. https://www.eventbrite.com/e/2021-women-
glowing-in-business-conference-tickets-154767735463?aff=ebdssbdestsearch
2021 Women Who Mean Business Summit. (2021). Oct 15, 2021 - Events – The Metropolitan Business League.
https://members.thembl.org/events/details/2021-women-who-mean-business-summit-2258
At a Glance. (2021). Richmond Peace Education Center. https://www.rpec.org/our-programs-1
Events | MBA Media & Entertainment Conference 2021 - NYU Stern. (2021). MBA Media & Entertainment Conference 2021 -
NYU Stern. https://www.stern.nyu.edu/experience-stern/news-events/mba-media-entertainment-conference-2021
Supercharging Streams & Building Long-Term Fans. (2021, May 5). Music Business Association.
https://musicbiz.org/events/supercharging-streams-building-long-term-fans/
WRIC Newsroom. (2021, August 11). American Idol Holding Virtual Auditions for Virginia on Friday. WRIC.
https://www.wric.com/entertainment-news/american-idol-holding-virtual-auditions-for-virginia-on-friday/