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PERSONAL BRAND EXPLORATION
Parker Josef
Project & Portfolio I: Week 1
January, 2022
Hello, my name is Parker Josef. I was born and
raised in Sarasota, FL, a beach town about 50
miles south of Tampa. I’m currently enrolled in
the Dan Patrick School of Sportscasting at Full
Sail University. My career goal going forward is
to land a job with a sports television company.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
•Broadcast Announcers and Radio Disk
Jockeys
•Camera Operators, Television, Video,
and Film
•Media Technical Directors/Managers
BRAND ARCHETYPE - showcase how you
go about your work differently than others.
Content should come from archetype quiz
completed during discussion board activity.
Sportscaster for Sports Media.
Picture Relevant
to Your Industry
Goes Here
GOALS
Short Term: (Immediately After Graduation, 2023)
• I will increase my connections within the industry and
hopefully land a starting job at a sportscasting
company.
Mid Term: (2028)
• I will work to popularize my brand and work up the
ranks at the company I end up at.
Long Term: (2032)
• I will have earned a high-ranking position and be
known around the sportscasting industry.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Spreadsheet software
SOFT
HARD
Novice / Adept / Expert
Graphics or photo-imaging software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Web page creating and editing software Novice / Adept / Expert
Deductive reasoning
SOFT
HARD
Novice / Adept / Expert
Oral comprehension Novice / Adept / Expert
Work processing software Novice / Adept / Expert
Video creation an editing software Novice / Adept / Expert
I help sports fans understand sports at a
deeper meaning by creating content that
explains their complexities.
[WHO?] [WHAT?] [HOW?]
PROMISE

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Josef parker scs_pb11_2022_jan

  • 1. PERSONAL BRAND EXPLORATION Parker Josef Project & Portfolio I: Week 1 January, 2022
  • 2. Hello, my name is Parker Josef. I was born and raised in Sarasota, FL, a beach town about 50 miles south of Tampa. I’m currently enrolled in the Dan Patrick School of Sportscasting at Full Sail University. My career goal going forward is to land a job with a sports television company. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: •Broadcast Announcers and Radio Disk Jockeys •Camera Operators, Television, Video, and Film •Media Technical Directors/Managers BRAND ARCHETYPE - showcase how you go about your work differently than others. Content should come from archetype quiz completed during discussion board activity. Sportscaster for Sports Media. Picture Relevant to Your Industry Goes Here
  • 4. GOALS Short Term: (Immediately After Graduation, 2023) • I will increase my connections within the industry and hopefully land a starting job at a sportscasting company. Mid Term: (2028) • I will work to popularize my brand and work up the ranks at the company I end up at. Long Term: (2032) • I will have earned a high-ranking position and be known around the sportscasting industry.
  • 5. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Spreadsheet software SOFT HARD Novice / Adept / Expert Graphics or photo-imaging software Novice / Adept / Expert Speaking Novice / Adept / Expert Web page creating and editing software Novice / Adept / Expert Deductive reasoning SOFT HARD Novice / Adept / Expert Oral comprehension Novice / Adept / Expert Work processing software Novice / Adept / Expert Video creation an editing software Novice / Adept / Expert
  • 6. I help sports fans understand sports at a deeper meaning by creating content that explains their complexities. [WHO?] [WHAT?] [HOW?] PROMISE
  • 7. CREDENTIALS Work Experience: • Fat Daddio’s Pizza sales manager Education: • Sportscasting Bachelor’s • Full Sail University • Sportscasting, B.S., Full Sail University (2023) Volunteer Work: • Volunteer for Cat Depot • Volunteer for an Old Home Picture Relevant to Your Industry Goes Here
  • 8. COMPETITION Joseph Sims Industry Experience: • Worked at Montgomery Sports Network Education: • Full Sail University Sportscasting B.S. Leadership Experience: • Produced, directed and starred in own sports show for a year. Skills and Proficiencies: • Video editing • Acting • Can play guitar Parker Josef Overall Online Presence: • Lots of connections. Banner image not customized. Professional headshot. Blank profile. No articles. Semi- active on social media. No customized LinkedIn URL. • Grade: Poor. 35/100 HEADSHOT HEADSHOT Industry Experience: • Play by Play for Rollins Basketball Education: • Full Sail University Sportscasting B.S. Leadership Experience: • Had a leadership role at Fat Daddio’s Pizza Skills and Proficiencies: • Excel Certified • Experienced public speaker • Deductive reasoning Overall Online Presence: • Very few connections. Banner image not customized. Unprofessional headshot. Blank profile. No articles. Very active on social media. Customized LinkedIn URL. • Grade: Poor. 30/100
  • 9. COMPETITION Spencer Collins Leadership Experience: • Lead sales associate for Advantage Solutions. Parker Josef HEADSHOT HEADSHOT Industry Experience: • Play by Play for Rollins Basketball Education: • Full Sail University Sportscasting B.S. Skills and Proficiencies: • Critical Thinking • Writing skills • Negotiation skills Overall Online Presence: • Not many connections. Banner image customized. Unprofessional headshot. Blank profile. Many articles. Very active on social media. Customized LinkedIn URL. • Grade: Average. 40/100 Industry Experience: • Play by Play for Rollins Basketball Education: • Full Sail University Sportscasting B.S. Leadership Experience: • Had a leadership role at Fat Daddio’s Pizza Skills and Proficiencies: • Excel Certified • Experienced public speaker • Deductive reasoning Overall Online Presence: • Very few connections. Banner image not customized. Unprofessional headshot. Blank profile. No articles. Very active on social media. Customized LinkedIn URL. • Grade: Poor. 30/100
  • 10. SPORTSCASTER For [SPORTS MEDIA EXECUTIVES] who [SEEK TENACIOUS SPORTSCASTERS], I provide [A UNIQUE SKILLSET] because [I HAVE HONED MY CRAFT AS A SPEAKER, AS WELL AS A STUDIO WORKER.] PARKER
  • 11. NETWORKING & MARKETING Industry Events & Organizations None Digital Marketing • Primary Content: I post content about current sporting events. • Primary Tools: Twitter, TikTok, LinkedIn • Website: I will create my own personal website Picture of You Goes Here
  • 12. PROFESSIONAL DEVELOPMENT Mentor • An ideal mentor would be somebody with connections in the Formal Education • Full Sail University, Sportscasting B.S. Technical Skills • Spreadsheet software • Graphics or photo-imaging software • Video creation Soft Skills • Speaking • Web page creation • Work processing software
  • 13. Parker Josef You know when you can’t find a dynamic sportscaster. Well, what I do is bring personality and ferocity to the industry. In fact, I guarantee that you will not regret hiring me. Picture of You Goes Here
  • 14. REFERENCES • 27-4031.00 - camera operators, television, video, and film. O*NET OnLine. (n.d.). Retrieved January 10, 2022, from https://www.onetonline.org/link/summary/27-4031.00 • 27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.). Retrieved January 10, 2022, from https://www.onetonline.org/link/summary/27-3011.00 • 27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.). Retrieved January 10, 2022, from https://www.onetonline.org/link/summary/27-3011.00

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.