1. Working Title: Coca Cola: For The Best Radio Advert
What is it called? This can change if you think of something better later
Target Platform:
Radio stations because it is a radio advert.
What media platform/platforms would you release the product on?
Genre:
Advertisement
What sort of a media product is it?
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific population? Is it
unsuitable for any cultures or beliefs?
It would be released in all countries and is suitable worldwide. It is appropriate for all cultures and beliefs.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
Our radio advert is football themed which links with our theme of bringing people together with sports and Coca Cola. It
communicates the message using positivity and things people love such as sports. The main message is that Coca Cola
brings people together just like sports does and you should ‘be a winner’ when drinking Coca Cola.
One Line SalesPitch:
An optimistic, fun, radio advert suitable for all who love sports, and Coca Cola.
Sum up your product in one sentence
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style.
Our product is similar to an existing Coca Cola sports ad:
https://www.youtube.com/watch?v=-M3Q54rPjQw
They both have a positive message about sports and show how sports bring people together. We have used it for inspiration
because it links with our theme of spreading positivity through sports and Coca Cola, and how they bring people together.
Both have a different style, one is a radio ad and one is a TV ad, but they both still portray the message in its simplest form.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Our audience is anyone around the world, specifically sports fans between the ages of 13-65. It is targeted at all genders,
specifically those whom take an interest in football. It appeals to these people because of the theme we have used, Waving
Flag, by K’NAAN, and also uses positive audio commentary which is what all football fans love to hear.
Legal & Ethical Considerations:
Think about any offensive material you will include?
The theme of football,which some would sayis possiblymore appealing to the male gender.
Will you restrict younger audiences engaging with it?
No, because itis suitable for all.
Will it offend any social groups/religions/ethnicities?
No, because ithas no religious materials.
How will you ensure you do not offend anyone?
By keeping the ad clean, opinion free and avoid using any religious materials.
Is your product using characters/names/logos of existing ones?
It is using a copyrighted song.
Will your product be sufficiently different from existing ones to not get sued for copyright infringement and how have you
achieved this?
Yes, if we ask for permission to use the song in the ad then it will be free of copyrighted materials,also our productis notto similar to
existing ones,therefore no copyright claims should be made.
