Formal Proposal Radio.

1. Working Title: Radio Coke
What is it called? This can change if you think of something better later
Target Platform: Radio, online, mobile devices.
What media platform/platforms would you release the product on?
Genre: Radio advert.
What sort of a media product is it?
Language / Territories
Western countries (English)
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
Buy Coke, drink Coke, Coke tastes good.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
My product is about advertising Coke to the public.
One Line SalesPitch:
Happy Coke appeal.
Sum up your product in one sentence
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
I kept a similar sort of happy music for the advert and the same style of talking over it.
Audience:
Anyone who likes drinking more than water.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? No.
Will you restrict younger audiences engaging with it? No.
Will it offend any social groups/religions/ethnicities? No.
How will you ensure you do not offend anyone? This is a Coke advert it will be about the drink and
not anything offensive.
Is your product using characters/names/logos of existing ones? Yes because it is a Coke advert.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?