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1. Production Techniques
Evaluation
Luke Headland

2. Graphic Design Experiments

3. Graphic Design Production
• Advantages of working in this medium
– You can design your promotional material in all kinds of
different forms and explore techniques for what you like
and don’t like. You are in control of the outcome.
– You can make your work look professional.
• Disadvantages of working in this medium
– You can run into errors and crashes which could result in
loosing your work forever. It can also be quite complicated
for beginners and can take a while to get use to.
– Having Photoshop online means that work must be stored
digitally and can’t be stored as hardware.

4. Graphic Design Production
Include an image of your final product and a similar
existing product and, using text boxes and arrows,
reference the similarities and differences.
References to real movies.
They both have a comedic value
Parodying
Different genre, horror & comedy
Juxtaposing slogans
One is simple, the
other quite complex
Uses nostalgia to attract
older audiences
Certain icons that will attract certain
groups of people

5. Graphic Design Production
Include an image of your final product and,
using text boxes and arrows, discuss the
strengths, weaknesses and changes you would
make to the product. Reference
tools/hardware employed in the production
and/or post production of the finished piece.
Interesting & innovative logo
Captures the main image and
is easy to understand
Not a lot of space used
which can make the main
image stand out more
Interesting concept
Colorful and eye
catching which
attracts most
audiences
May be unrecognizable due to different font
Targeted at all audiences with the
use of summer
Playful like to attract a
younger audience using
colour, simplicity and
brightness

6. Radio Production
• Advantages of working in this medium
– Can catch peoples attention quick and easy and can also
convey the message across to the listener easily.
• Disadvantages of working in this medium
There are now visual effects which could bore
younger audiences. Doesn’t give you a lot of time to
put a lot of information in. Has to completely rely on
audio and sound.

7. Radio Production
• Discuss the content of your final product and
the content of a similar existing product
referencing the similarities and differences.
• Our radio advert has a football / sport theme which
links in with bringing people together, hence the
slogan ‘be a winner, drink Coca Cola’. Our ad is
similar to this existing one;
https://www.youtube.com/watch?v=yNjxui0UNEg
As they are both about sport and the advantages.

8. Radio Production
Discuss the strengths, weaknesses and changes you
would make to the product.
Reference tools/hardware employed in the
production and/or post production of the finished
piece
• Weaknesses: Giving the ad a little more context
about sports and the links it has with the brand.
Also using non copyrighted materials.
• Strengths: Is easily recognisable and can you can
tell what the theme is straight away. Gives all the
details about Coca Cola that people like.

9. Video Game Experiments
Include an image of your experiments.

10. Video Game Production
• Advantages of working in this medium
It gives you more experience in the production side of
marketing. It could prepare you for future animation.
• Disadvantages of working in this medium
– You may not have any experience working in this
field. Not a lot of people could have access to the
game or be able to play it. Getting the message
across is not always clear.

11. Video Game Production
Include an image of your final product and a similar existing product and,
using text boxes and arrows, reference the similarities and differences.
Both have an end goal.
Both have an objective.
Both are very vibrant
and eye catching.
‘Crazy Bottling’ is
more complex than
mine.
Both have characters.
Both Coca Cola
games.

12. Video Game Production
Include an image of your final product and, using text boxes and arrows, discuss the
strengths, weaknesses and changes you would make to the product. Reference
tools/hardware employed in the production and/or post production of the finished
piece.
Strengths:
-Clear objective
-Suitable for young people
-Pixel art was easy to make
-Comedic / Coca Cola fiction
Weaknesses:
-Doesn’t link in with Coca Cola too much
-Hard to animate
-Quite short
Changes I would make:
-Make it longer
-Add a little more detail
-Try to make it link in with Coca Cola more
-Make the objective a little easier

13. Comparison
• Which product do you believe advertises the product
the best? Why?
• The poster, because it is visible for public view and catches
peoples eyes with its creativeness. It can also get the message
across via visual effects and a slogan. The fact that it is
advertised in public means that more people are likely to see it.
• Which of your products is the most professional?
Why?
• The poster because it portrays the message very well and is
the most eye catching and more people are likely to see it.
The theme is summer which is what most people like
therefore they are likely to take more interest in it.