P1

1. Working Title:
Coca Cola radio advert with a target audience of 16-19 year olds.
Target Platform:
A target platform is for our advert is Radio as it is the right timing and fits the length of time to be on
the radio.
Genre:
Radio advertisement is the main genre used as it is the right time and is able to advertise the
product in a short amount of time.
It fits with our target audience as it uses modern songs.
Language / Territories
It would be suitable worldwide, but initially, English speaking countries would understand it more
like the UK and USA. There’s no religious connotations embedded in the product and folks
worldwide should enjoy it.
Synopsis / Treatment / Story / How the game plays:
The product is about diet coca cola, a drink with no sugars or fats and sugars will be done through
radio, verbally advertising through the slogan and the vocals of the people within the advert. Also
by poster to visually promote the product so they can get the image and understand what it is
about. The main message would entail as ‘Enjoy the taste and stay clear of sugar with Diet Coca-
Cola’
One Line SalesPitch:
Diet Coca-Cola: The fizzy drink that contains no sugar and calories, free from fat.
Style (similar products and graphical style):
What product is yours similar to?
It’s similar to most fizzy drinks e.g. Coca-Cola, Pepsi etc…
Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Our target audience is aimed toward 16-19 but it’s appropriate for all ages. It isn’t aimed at a
specific kind of gender, but is mainly aimed at teenagers.
Why would your product appeal to this person?
Yes because our theme of ‘summer’ and ‘friendship’ matches well with the intended audience of
teenagers since everyone loves summer.

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
We don’t plan on including any offensive material
Will you restrict younger audiences engaging with it?
We don’t plan on restricting any younger audiences with engaging with it.
Will it offend any social groups/religions/ethnicities?
It won’t offend any social groups/religions/ethnicities
How will you ensure you do not offend anyone?
We will make sure that it will not offend anyone by not using an inappropriate imagery or text
Is your product using characters/names/logos of existing ones?
Yes. We are using the current name of the product ‘Coca-Cola’ but we have come up with a
different slogan to use.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
Yes. Our product will be different to the original. We did this by ensuring we didn’t use any imagery
or text that the company has already used.