2. ASA Codes
Number Name Brief Description
1 Compliance All marketing communication should not be lying
breaking the law and indecent photos
2 Recognition of
marketing
communications
Making the material identifiable and
3 Misleading Adverts Not allowed to lie about pricing and function
4 Harm and Offence No direct offence to people without a written
permission macoy man crisps epilepsy
5 Children Cannot force young children to buy products and
cannot use
6 Privacy With celebrities you need to have permission
13 Food, food
supplements
and associated
health or nutritional
claims
No promoting bad health in products unless they
can show evidence of a health in them
4. Mind Map
• Strengths of using this method Can get all your ideas down
that everyone is wanting to put towards before filtering the
ideas you all have to a final idea
• Weaknesses of using this method can get quite messy and
isn’t really good for longer pieces of writing more for notes
or one words so when preparing its not for the ne and only
panning I would use another method after to get more
information on it.
• Did you like using this method? Why? No not really am
more of a large planner I have to write more than notes for
me to et good strong ideas I like to plan big.
5.
6. Mood Board
• Strengths of using this method get oicture ideas for
when your making posters or adverts it gives you a
good idea on what you could base your projects on.
• Weaknesses of using this method doesn’t always make
sense and doesn’t tell you what you are ding with them
or what ideas could be used as there is no labelling
• Did you like using this method? Why? I wouldn’t
personally use this as one of my methods as I find it
very basic and really hard to recall what the pictures
where meaning when you first chose them
8. Style Sheet
• Strengths of using this method get ideas down
on what you are wanting to use in the
• Weaknesses of using this method
• Might not have thought of all my ideas yet
• Did you like using this method? Why?
• Yes as it gave me an opportunity to think more
about what I am going to do.
10. Layout Plan
• Strengths of using this method gives you a good
idea on where to start and how your going to set
it up.
• Weaknesses of using this method you don’t
always end up following the way you was going
to.
• Did you like using this method? Why? I did
because I got loads of different ideas to put into
my final design.
11. Brainstorm
Something to do with
refreshing
So much
more room
for happiness
Music in the
background to add
depth
Someone acting
dehydrated and
then getting
refreshed with a
can of coke.
12. Brainstorm
• Strengths of using this method gets ideas down
and is simple to do.
• Weaknesses of using this method doesn’t show
enough context for you to use in a big plan.
• Did you like using this method? Why? Not really it
was easier for me to just get on with the work
because the brain storming just doesn’t help me.
13. Informal Pitch
• Strengths of using this method if anything isn’t right
you can go back and fix it
• Weaknesses of using this method can set yiou back if
you cant get it good enough for the persons taste if the
pitch isn’t good then they will automatically think it will
be a bad advertisement but it could possibly be good.
• Did you like using this method? Why? Yes because it
will help make our presentation skills stronger if you
keep practicing and mine aren't amazing so helps me
show what am doing.
14. Group Idea Generation
Strengths of using this method:
When your in a group you get more ideas then if you were on your own
because more ideas can be made
Weakness of using this method:
The group might not agree on one idea because they might prefer there
owns to anyone else
Did I like making this method? Why? yes because it saves time trying to
find which idea is best which can be because you have more people to tell
you what the pros and cons are of each one.
15. Group Idea Generation
• Strengths of using this method you get everyone's ideas in
and can debate different idea on what you could use giving
a free discussion where people who don’t normally talk to
the group have the opportunity
• Weaknesses of using this method not everyone has the
same ideas so that can end up having friction in the group
which can slow down the rate you get your work finished.
• Did you like using this method? Why? Not really because
our group didn't have the same ideas so we ended up
splitting and coming up with two different ideas
16. Formal Pitch
• Strengths of using this method gives people the confidence
to talk in large groups and it gets a larger amount of
opinion to help make it the best you could get from your
advertisement
• Weaknesses of using this method can put people under a
lot of pressure which could lead them to mess up so a way
to prevent this is to rehearse and have maybe a power
point that you could look back on if you for get what to say.
• Did you like using this method? Why? I don’t like this as I
don’t like speaking or reading in public because I cant read
fluently without mumbling or stuttering.
17. Initial Reaction
• Strengths of using this method introduced me to
the idea or my advergame
• Weaknesses of using this method I didn’t really
like my idea and i didn’t know what else to do so
my options where very limited
• Did you like using this method? Why? Yes in a
way because I wouldn’t have had any clue o what
I was supposed to be doing unless you.
19. Sketches
• Strengths of using this method you have a little
plan to see what ideas you can use when doing
your final design even though you might not keep
it the same it still gives you the base.
• Weaknesses of using this method its not always
accurate and you might not like it
• Did you like using this method? Why?
• Yes as it helped me plan how to draw them in
pixels.
20. Formal Proposal
• Strengths of using this method
• Makes you think about what you need to do and
summarises everything is legal and ethical.
• Weaknesses of using this method time
consuming might not cover every detail.
• Did you like using this method? Why? I liked it
because it brings in different things that I may
have not thought about and then it helps to
better my work.
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
