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1. FMP Evaluation
Louis Dowson

2. Production Process Evaluation

3. Research
• The strengths of my research on this final project are many I feel, my research really helped get a grasp of the kind of product I wanted
to make, looking at all these prexisting posters and magazines was one of my strengths and this definitely helped my final product as a
whole because it let me see what type of Poster I should be making it showed me the styles and the themes that people usually used
and it showed me what worked, I the did a survey this helped incredibly as I was told what sort of audience I was looking for and what
they liked/didn’t like, most of the audience liked gaming and anime posters and so with this knowledge I made an anime poster but also
in my survey people showed that they like gaming magazines so I made a gaming magazine without this knowledge I might not have
made the products I have currently, If I were to improve my survey in anyway I would add more questions about smaller things inside
posters and magazines that people like so I could get a more detailed answer and in turn more information as a whole, this would have
drastically affected my final product as I would have more information to go off when making it, the answers from my survey are quite
interesting, I asked a total of 10 questions and they were all predominately about magazines and posters, when I asked what type of
posters my audience liked they said they like gaming posters and anime posters the most, the results were 4 to gaming and 3 to anime
however I didn’t do a gaming poster because when I asked what type of magazine they liked they all said they prefer gaming magazine
apart from about 2 or 3, this meant my audience could get the best of both worlds, anime posters and gaming magazines, I then did
some interviews and this had the same effect as the survey, I believe that my interviews were more personal than the survey so it
allowed me to get a grasp of what individuals wanted in my audience with the information I got I added small things that would possibly
make my audience of people within the range of 12-20 years of age happy, if I were to improve anything about my survey it’d be that I
would flesh the questions out a bit more so I could get a more personal answer from the individual and get more of a fleshed out
answer in return, this would have made my interview yield much greater results, allowing me to improve my product accordingly.
• One weakness of this research would be that I didn’t really research magazines at all, at first I did not know that I was actually doing 3
products so I only researched posters, this was a problem as later on I didn’t have too much to go on, so I researched magazines while
actually making mine, the survey I took was ok, however I would have preferred to have more questions which were better thought out
and had more context to them, this would have yielded far greater results as a whole and so I would have had a better product from
this, my interviews were again ok, but similar to my survey I would have preferred to of had more questions for the people I was
interviewing and it would have been much better if they had longer answers in return, this would have given me more information for
my product, the effect this would have had would have been very positive as I would have had much more content for my magazine, If I
had more information from my survey and interviews I would have changed my product a lot to fit what my audience wants and likes,
this would have possibly changed the outcome of my product a lot, one of my other weaknesses would be my scheduling this didn’t go
well because I didn’t get my product in on time, this meant that I had to rush some of my work affecting its quality, in the real world this
would have had a very negative effect on my products sales, if I could have improved this in anyway I would have worked more
promptly and handed in my work on time, allowing me to finish my work without having to rush and in turn creating a better product.

4. Planning
• The strengths of my planning were many, I used Bubbl.us which is a very fun and easy to use mind map maker, it allowed me to think of
all the things I could include in a poster or magazine and so I was able to get them down onto the website and branch off into other
sectors which were useful to my research, I originally made three mind maps on advergames, posters and magazines but then I
narrowed it down and made a final mind map on only posters, this helped my product as it made me think of things I might not have
before which in turn improved the product greatly, it also allowed me to really have a look at the information and ideas I would need to
create a good professional poster, If I could have improved this in anyway I would have made a final mind map for my magazine, this
would have enabled me to get more information and ideas on magazines and so I would have been able to create a much better
product in turn, I also did a mood board and filled it with many different posters which had already been made by doing this I saw
posters that had already been made and it gave me an idea of what I needed to work towards with my product, it showed me the
theme and style of Naruto and Anime posters and so I took this to heart when making my final product allowing me to creative a good
product, I also put fonts (The Naruto logo font) and other random pictures of games, anime, movies for my potential magazine idea, I
had put down 15 pictures on my mood board, which allowed me to think of ideas and to really get a grasp of what a poster should look
like, if I were to improve anything in my mood board I would add more pictures to broaden my ideas and I would also add more pictures
of magazines allowing me to get a good idea of where I need to head on that front, I believe my pre production was strong as it allowed
me to know what I wanted to do for my posters and so I went into making them strongly when I was making the actual product, this
made the product far better than it would have been.
• One weakness of this plan was clear, I did not focus on my magazine planning enough, the mood board featured no magazine pictures
or anything related to a magazine and when I was asked to do a final mind map there was no magazine mind map, only a poster one, If I
were to do this again I would definitely make a final mind map for a poster, this would have given me much more information for my
magazine as a whole and would have allowed me to create a much stronger product, I would have also added more pictures of
magazines into my moodboard to really get a feeling of what they should look like, my pre production didn’t feature anything of my
magazine which was definitely a weakness and didn’t really allow me to think about my magazine before I went into doing it so I don’t
think it was as strong as it could have been. If I could improve anything I’d add more magazine pictures in my mood board and I would
make another final idea spider diagram for my Magazine, the effect this would have had would be that I would have had more planning
for my magazine so I would have had a better final product, by doing this I would also have a better idea of what I needed to do for a
magazine in the production stage, I would have known what fonts to use, what layout to use and what style to use, all of this would
have drastically increased the quality of my end product, another weakness would be that I did not hand in my Initial plans on time, this
potentially hurt the final product as it gave me less time to create the power point initially, if I could improve anything about this I
would have handed in my initial plans on time, this would have given me more time for the other parts of my product and shown I was
organized and professional.

5. Time Management
• My time was not managed very well, I was ill a lot, which made me have to complete a lot of work from home,
while this wasn’t too much of a problem, it meant I had less time and was working with great haste when I
realised how much work I needed to complete in such a short amount of time, this affected my product in a bad
way and it showed in the final product, it made some of the parts of my product come off as rushed and
potentially disappointing, if this were the real world it would have affected my products sales and potentially been
disastrous, If I could improve anything with more time I would have done more pages for my magazine and
possibly a back cover for it, this would have made my audience much happier and would have made the product
much greater, giving it more content and more of a finished feel, it would have also made It look more
professional which was really wanted I wanted, I think I would have also had more time to research fonts, images
and other styles for my magazine which could have improved the quality of the magazine drastically, I would have
also perhaps made more posters depending on how much time I had, this would have shown my skill and
dedication by making posters that look great but under time constraints and stress, I would have also improved
my current posters, by being able to research and plan more aspects of them, like the images and the
backgrounds used, and what sizes I need for my images or fonts, most of my power points were not completed
and handed in on their deadline this made me look not very organised and showed that I wasn’t very professional
which was not the look I wanted for myself, if I could change anything about this I would have made sure all my
powerpoints were completed to a good standard and handed in on time, I handed in all of my power points in
bulk nearing the end of the project, I feel like this wasn’t that effective as it left me little time in between the
stages of the production to take care and didn’t allow me to make the best product I could make like I wanted to, I
definitely have to admit that my time wasn’t well managed at all, and if I were to do it again it would be different, I
would be more professional and show my organisation, I would perhaps improve my timekeeping by motivating
myself more and keeping a planned schedule close to me at all times, this would have made reminded me a lot of
what I needed to do and complete, I think the schedule would be on a piece of paper with deadlines on, it would
be a sort of warning system which would allow me to know how much time I have left.

6. Technical QualitiesMy magazine is fairly professional in my
opinion, the cover looks like it could
genuinely be from a magazine that already
exists, this is why I like it, it has the main
character from Skyrim in the centre of the
page, along with ‘The Elder Scrolls’ in front of
him, behind this all is a background from
Skyrim, this really fits as the whole thing is
about the Elder Scrolls, the reason why I
went for a yellow, black and red is fairly
simplistic, I like the colours and I feel like
they go well with each other, I stick to these
colour schemes throughout the magazine
cover and so it works nicely, I also have a title
at the top ‘PC DAILY’ this is a fairly standard
gaming magazine name, I also added some
information about whats inside the magazine
dotted around the front cover, this makes it
feel like a real magazine in my opinion, then
of course in the bottom right corner I have
the barcode and the age rating on it, the
audience which answered my survey showed
that they like gaming magazines the most out
of any other type, the audience which I am
catering to are between the ages of 12-20 are
mostly male but there are some females,
they are mostly from a middle class
background, most of them are also gamers
and this is their psychographic, are I think
my audience which answered my survey
would be drawn in by the fact that I have
shown it is in fact a gaming magazine, my
audience is in between the ages of 12-20, so
gaming is something they are really into,
they would instantly know it’s a gaming
magazine drawing in them to buy it in return.
This Xbox 360 magazine is as professional
as magazines get, the Xbox magazine is
probably one of the most popular
magazines ever, right in the middle is one
of the characters from the Elder scrolls
online trailer, this lets you know its about
Elder Scrolls Online without even reading
anything, in front of the character is the
Elder Scrolls Online, this reinforces that
the main topic of this magazine will be
ESO, behind the main character at the top
is the X360 title, the X is in a green and
the 360 is white, they stick to this colour
scheme throughout the front of the
magazine, they also have information
about the contents of the magazine
dotted about on the front cover, this
allows people to know whats inside, then
right at the bottom middle is the barcode,
the audience of the Xbox 360 magazine
are people who obviously play the xbox
360 on a daily basis, this includes people
who are in the range of 10-30, it’s a mix of
males and females but predominately
males, most of them are from a middle
class background, and most of them are
gamers, this magazine draws in all of
these people instantly because of a few
things, firstly it has X360 in large letters,
letting everyone who plays an Xbox 360
know that it’s a Xbox 360 magazine,
Secondly the colours used are the normal
Xbox 360 colours, (green and white) this
represents the whole brand and so it is
iconic, and this catches the eye of anyone
that’s a xbox 360 fan or player.

7. Technical QualitiesFirst of you can tell this is a Naruto poster from
the large Naruto title in the bottom, this is why I
did it, it’s large and doesn’t allow people to get
confused, the poster was done in photshop and
is at a 24x36 size which is a normal large poster
size, I used many tools to complete this poster
including the opacity tool to make the characters
behind Naruto to seem faded and to give the
effect that they are dead, the magic wand tool
which I used to cut out many of the images I used
from their black backgrounds or original
backgrounds so they would fit nicely on my own
background, the dodge tool which I used to
brighten some parts of the poster, the contrast
tool which I used to change the contrast of the
characters behind Naruto and the scale tool
which I used to change the size of some of the
images and the actual background because they
were either too big or too small behind this is the
main character ‘Naruto’ looking sad and
defeated, this is because of all the people he’s
lost, behind him are faded pictures of loved ones
which have died, and then I put a nice grassy
anime field background behind this, this really
made the whole thing feel complete as what is a
poster with a bland background, I really like this
poster as it just works well, with Naruto looking
sad and the loved ones behind him, it also looks
like a professional Naruto poster, my audience
are people who answered my survey and took
part in my interviews, the people who I am
catering to here are the ones that said they like
Anime posters and like posters, my audience are
between the age range of 12-20, are mostly male
but there are some females, they are mostly
from a middle class background and most
importantly are fans of anime and Naruto this is
their psychographic, I am catering to these
people and drawing them in by showing that this
poster is related to anime and is obviously a
Naruto poster, they will know this by the classic
Naruto logo at the bottom and the Naruto
character behind it, this draws in my audience.
Again you can instantly tell this is a Naruto
poster as it has the big Naruto title at the
bottom, I reckon they also did it for the
same reason as I, that it allows people to
know this is about Naruto, behind the title
similar to mine is Naruto but in this one
he is preparing for battle with a hand sign,
to the left and right of Naruto are some of
his companions which appear regularly in
the show, this is obviously done so people
know these characters are important, the
background is a blue which I feel like goes
well with the rest of the poster, the
audience of this poster are similar to my
own they are probably fans of Naruto,
they are within the age range of 10-25,
they are predominately male but there
are some females too, and I believe
they’re probably from a middle class
background, their psychographic is that
they’re anime viewers and people who
enjoy Naruto, to cater to this audience
they have made a poster which is easily
recognisable to them, they have put
Naruto in an extremely large size right in
the front of it, to show Narutos strength
and power, this also makes people see
Naruto and it catches their eye and they
will instantly know what the poster is
from, they have also added the Naruto
logo at the bottom of the poster which
relates to Narutos own colours, the
orange, blue and black lets the people
who see the poster and who are fans of
the series instantly realise what it’s from
which draws them in.

8. Aesthetic Qualities
I really think this front cover looks great, it has
everything a magazine needs to be a magazine, the title
a character in the middle, information you name it this
cover has it, I think this cover might not have been as
creative as I liked but, it is a magazine cover and most
seem to keep to one specific style or scheme, which I
did with mine, I would possibly improve this by adding
more information about the magazine around the
cover, and add some more on the bottom bar, on of the
weaknesses of this magazine cover is that it needs some
more information and content on the front of it in my
opinion, having more information on the front would
make it so anyone who reads the front of the magazine
would get a teaser of what's actually inside and so they
would want to see the content in it and so they would
have to buy it to carry on, another weakness would be
the fonts I have used are a bit boring and this makes the
front cover more disappointing and less professional,
decreasing the quality as a whole, this could also make
people not want to read on and buy the magazine if
they are getting bored from seeing the front cover, if I
could make any improvements to the magazine cover
then I would add more information to the front giving
more of an idea of what people could find inside it, this
would make people more enticed to buy the magazine
and so they would want to read on inside it, in the real
world this would increase the sales and the popularity
of my magazine, another one of my strengths would be
the size of some of the text I have used, as this might
look interesting to anyone that is in a store, it may catch
their eye because it stands out, I have also used
different font styles for many of the larger titles/ sub
titles to make them stand out more from the smaller
and less important pieces of text, this was done on
purpose to give an affect of importance to these parts
of the magazine cover.
One strength of this piece is that it looks like a
gaming magazine should, a character on the
front, the title of the game they’re from in front
of them, at the top there’s a title and around
the character is information, it’s what you’d
expect from a magazine and that’s why I like it,
if I could make any improvement to the
character at the centre I would perhaps make
him go in front of the bottom bar, almost
making it seem he was coming out of the
magazine giving a 3D effect, this would increase
the quality of the magazine making it look more
professional and making it look like I put a lot
more time into it, one of the strengths of the
magazine would be the colours I have used for
the top and bottom banner I made using the
rectangle tool, these colours are red, yellow and
black and I think the contrast between the
three really catches the eye of anyone viewing
the magazine, which would make them pick it
up and perhaps give it a read, one weakness of
the colours I have used is that on the circle
shape I made using the oval tool at the top right
it doesn’t really fit, so I maybe think over using
these colours is a bad thing as it might detract
from the nice background I have used and the
nice image of the main character from Skyrim
too, if I could make any improvements on this I
would definitely remove the circle at the top
right and put the information I used there
somewhere else on the front of the magazine.

9. Audience Appeal
This appeals to the people who answered my
questionnaire as it’s a gaming magazine, and this
is what people said the best type of magazine was,
so I think that the whole of this magazine would
appeal to the target audience as there is nothing
in this magazine which doesn’t focus on gaming,
this product would also be available online and in
stores which again appeals to the target audience,
the audience which I have targeted for this
magazine are all into games and this is a very
important thing for this product, they are all in-
between 12-21 years of age, and are mostly male
but of course I am targeting females too, these
people are mostly middle class with some lower
class people included, however the magazine is
cheap and so anyone can really afford it, it would
appeal to these people because it is affordable
and because a lot of people that are middle class
enjoy Anime or playing games because they can
afford to buy consoles or games, or to even watch
anime shows on the internet, it’s the same with a
lot of lower class families, many people in lower
class would also watch anime on the internet and
play gaming consoles so these products would
draw them in and relate to them, the
psychographic of these people would be people
who like staying inside and have their hobbies
there rather than outside, they prefer to play
games, watch anime or watch shows from their
houses, this means this type of product would be
interesting to them as they can read about their
favourite show or have something up on their wall
about a show or anime which they watch a lot at
home.
This appeals to most of the
audience who took my survey
as this is a poster which is
about Anime, it can be bought
from stores and online, and it
can be put up with a frame,
with blue tac or even tape, this
appeals to the target audience
as they all answered a
question about this, my
audience are mainly people
who enjoy anime, games or
films, they’re between 13-20
years of age and most of them
are male, however there are
some females, they are of any
social status but mostly middle
class, however the poster
would be cheap so it doesn’t
really matter which social class
you are from, I think that these
products appeal to this
audience and that is why I
have chosen them.

10. Peer
Feedback

11. Feedback 1
• What did you like about the product?
– I really liked how the poster related to the
characters from the anime and really brought out
their emotions and feelings through the
background and other characters.
• What improvements could have been made to
the product?
– Perhaps the magazine should have had more
content, as that would have made the product a
lot better as a whole in my opinion,

12. Feedback 2
• What did you like about the product?
– I really liked how the magazine focused on the
Elder Scrolls, as I love that game series a lot, I also
loved the layout of the magazine cover.
• What improvements could have been made to
the product?
– I think maybe there could have been more
information around the magazine, and perhaps
more content inside it.

13. Feedback 3
• What did you like about the product?
– I really liked the whole layout of the Naruto poster
and how it looked and felt like a Naruto poster that
had been made professionally, this really made me
feel like I was looking at an actual Naruto poster.
• What improvements could have been made to
the product?
– I think there should have been more visual effects on
the poster to increase the quality maybe, this would
have definitely made it professional and better
looking, a poster is all about visual effects so that
aspect of it should be amazing.

14. Peer Feedback Summary
• What do you agree with from your peer
feedback?
– I agree that the information on the magazine could
have been better, I also agree that there could have
been more content inside the magazine, but I did not
have enough time for that, so unfortunately I did not
do more.
• What do you disagree with from your peer
feedback?
– I would disagree on me needing more visual effects in
the Naruto poster as there isn’t much else I could
have done without going over board and ruining the
whole thing completely.

15. Peer Feedback Summary
If I could change anything it would be adding more content to the magazine, I would do an article for
Morrowind, Daggerfall and Arena too, this would make the whole magazine feel a lot more professional and
complete, the magazine would probably have around 8 pages if I’d of done this allowing me to really go into
detail about these older Elder Scrolls games, I think I would also have added a back cover to the magazine which
would have had some nice art on it, really giving the magazine a nice finish and a definite professional feel, but as
I’ve said before, I did not have enough time for this so I only did two articles inside on Oblivion and Skyrim, I
would also have added more information to the front of my magazine, to make it feel more like an actual
magazine like the xbox magazine or others, this would have improved the magazine a lot as it would have made
the magazine more enticing to buy as a whole, I could have added lots of information of whats to come inside
and so if anyone read the cover they might get interested and they’d have to buy it to find out what is said next,I
think I would have added a few more touch ups to my existing magazines, adding more detail with the dodge tool
and probably would have had more time to research better and higher quality images for my magazine and this
would have improved the visual quality by a lot, but definitely if I had more time I would have done more
posters, this would have broadened my product, and it would have made me look dedicated and showed that I
can work and produce a lot of content under time constraints and definitely would have allowed me to get a
much greater mark.