COMMUINCATION METHOD POWERPOINT

1. Communication Method
Evaluation
Amy Foster

2. ASA Codes
Number Name Brief Description
1 Compliance You need to make sure you don’t lie, don’t include
any inappropriate images in your advert.
2 Recognition of
marketing
communications
Needs to actually look like an advert, need to
include logos,slogans,images , ensure people know
its an advert
3 Misleading Adverts You cant lie about the product to make it seem
better/worse than it actually is, this includes
abilities/functions or price
4 Harm and Offence Cant be set out to intentionally offend a particular
person or social group, not include disturbing
imagery or content.
5 Children You can not promote dangerous behaviour in
children or pressure children the buy your products.
6 Privacy Need to have permission if using a celebrity or well
known person in your advert
13 Food, food
supplements
and associated
You cant promote poor dietary habits, you cant tell
people your product has health benefits without
proof to back it up.

3. Mind Map

4. Mind Map
• Strengths of using this method
• You can get all your ideas onto one page almost like you are just putting any ideas down even if they don’t make sense, which also
means you can start linking all your ideas together to eventually make one final product and helps you to think what kind of route you
are going to go down.
• It is a quick and easy way to put things down so its not very time effective as the more you put into it the more you are going to get
back when you come back to look at it however it still can be good if done quickly.
• They are adaptable and can be edited quickly and at the same time bits can be deleted just as easy.
• It is useful for making lots of information at once and making the points reliable and quickly edited.
. Displays information clearly and effectively
• Weaknesses of using this method
• A weakness of using a mind map would be that you cant expand on your ideas and usually just put down sentences so when
you go back to the ideas you cant go back into detail like when you thought of the idea originally.
• If you have personalised the mind map it can be hard for others to understand from your point of view especially as you
haven’t expanded so they might be confused and need more information that you couldn’t put on because you didn’t
expand as much as you should to get your ideas across.
• Did you like using this method? Why?
• I don’t think using mind maps is very effective as you write down a few points then completely forget what ideas you had
and then you cant go back into detail like you did before because you just wrote down key words.

5. Mood Board

6. Mood Board
• Strengths of using this method
• The strengths of using a mood board are that you get to see all your picture ideas actually planned out and
what the pictures online actually are so you might want to actually change that because there are no
pictures of what you thought would be there on the internet.
• It gives you a realistic idea of what your actual poster is going to look like and the final design of it, this is
helpful as you can actually start planning it once you start to see all the colours and photos being put
together.
.Weaknesses of using this method
. It limits your photo ideas to what you find on the internet and only there so if there isn’t a certain photo on
google you cant use it unless you have your own photos but typical this is a big weakness because if no one has
put the photos on the internet you wont be able to use them.
. You haven’t thought out your final ideas so once you start on the mood board you have to have a plan to think
of the colour scheme and picture scheme.
.Did you like using this method? Why?
I did like using a mood board to help with the plan of my poster as just finding the photos I originally thought
so I had to change my plan to make the mood board which I am glad that it changed then so that I didn’t get to
actually creating it then realise that I couldn’t find the photos I actually need.

7. Style Sheet

8. Style Sheet
• Strengths of using this method
• A strength of using a style sheet when creating the poster or final product is that you get to see different fonts and how they
give off different effects and how you need to make them for the specific age groups, and the different colour schemes and
different textures and backgrounds that you could use to portray different things so more striking patterns to draw attention
or more basic so that the information is displayed clearly.
• Another strength is that you get to actually see which font looks better for you slogan because you might choose one then
realise that your slogan actually looks much better when using a different font so it is experimenting and finding the one for
you.
. Weaknesses of using this method
A weakness of using this method is that you can only stick to your idea of colour schemes so you cant range out to new ideas or
new things that you have thought of, because you have to of already corresponded to an idea so you can base your colour scheme
to that. A weakness of using fonts from the site dafont is that you have to use the ones on the site so if you have an idea you will
have to adjust to you idea to that to make it fit so that you can find the font on the website.
Did you like using this method? Why?
I liked using a style sheet because I could see which colour schemes and what font I want to use from actually seeing it on the
page instead of just waiting until the actual final design then realising that maybe it doesn’t go and even if that happens with a
style sheet you can refer back and choose something else.

9. Layout Plan

10. Layout Plan
• Strengths of using this method
• A strength of using a layout plan is that you get to mess around and finalise your idea to see what you think actually looks
good for the final idea so you get to experiment so its like a chance to see what pictures you actually want and what you
think actually looks good instead trying to make up your mind when actually creating your final idea otherwise you might
not actually be able to decide on the pictures and actually where you want to lay things so that they look well put together.
Weaknesses of using this method
• You might not of finalised your end idea yet and you have to layout things already without a plan, another weakness of using
a layout plan is that you cant actually see what things are going to look like especially if you are going to cut things and
Photoshop them because it will look different compared to the layout.
Did you like using this method? Why?
I don’t find this method helpful as it is hard to see the final result so you cant actually see what the product is going to look like as
you can only lay things in different positions so you cant actually see what they look like as laying them out is not the same as
cutting things out and replacing them with other things so it still doesn’t help the fact of until you actually do it you cant see what
its going to look like yet.

11. Brainstorm

12. Brainstorm
• Strengths of using this method
• A strength of using a brainstorm is that you get to add ideas as we did a mind map so it is easy to just add ideas whenever
you think of them so you can put loads of your ideas on as soon as you think of them even if they don’t match with anything
else however another strength of using a brainstorm is that you can start linking your ideas together to start to plan your
ideas together .
• Weaknesses of using this method
– Not everyone agrees with each other on ideas so there might be conflict, you cant go into full detail,
too large of a variety of ideas to choose from.
• Did you like using this method? Why?
• I enjoy using this method as you can see all your ideas displayed across the page.

13. Informal Pitch
• Strengths of using this method
• An informal pitch makes it viable feedback and help you to
expand ideas to full.
• Weaknesses of using this
method
A weakness is that it is only one persons opinion and doesn’t represent lots of
different ideas.
• Did you like using this
method? Why?
• I do enjoy using this method as it gives me someone’s opinion and
advice to help.

14. Formal Pitch
• Strengths of using this method
– A strength of doing a formal pitch is that you can gain some feedback so you can
make some last minute changes and it is the final design that everyone gets
involved.
• Weaknesses of using this method
– A weakness of this method is that you might have to make large
changes to your final product last minute making it stressful for the
group and another weakness of doing a formal pitch is that you
could have team members not in it
• Did you like using this method? Why?
• I enjoy using this method as it helps towards the final product.

15. Initial Reaction
• My initial reaction was that I hadn’t used any
of the software before so I was nervous about
trying to use it as it is completely new to
using, creating and playing these.

16. Initial Reaction
• Strengths of using this method
– A strength of using initial reaction is that you get
to reflect about it and see opionons about it.
• Weaknesses of using this method
– If you cant think of ideas you learn to start
thinking about them.
• Did you like using this method? Why?

17. Sketches

18. Sketches
• Strengths of using this method
• A strength of using this method is that you get to
experiment with drawing different characters,pictures
and colours
• Weaknesses of using this method
– Using paper and pens is not the same as using a computer
so you might not be able to create the same as your
drawn.
• Did you like using this method? Why?
• I did like using this method as I got to draw some
characters and things I want to include in my game.

19. Formal Proposal
• Strengths of using this method
– A strength of using a formal proposal is that you get to find out more
information about your advergame.
• Weaknesses of using this method
– It is quite time consuming and you haven’t fully developed your idea
yet.
• Did you like using this method? Why?
• No I don’t like this as it takes a lot of time.