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1. Working Title: Coca Cola advert
Target Platform: Radio, I have chosen this because the actual format of the audio has been set up
for Radio.
Genre: Radio, action, advert, I have chosen these genres because the advert has some action in it,
and it’s on the radio and of course is an advert.
Language / Territories: English speaking countries, I have done this because I live in England and
so I only know English, so when speaking in the advert I speak English, other countries would not
understand this.
Synopsis / Treatment / Story / How the game plays: Radio advert for Coca Cola, sounds of war
and a man in pain, when another man offers him a drink of coke, when he drinks it suddenly he’s
back in his office and refreshed to continue work, ‘Coke sure to refresh you even after the hardest
days work’ is said and then you hear the Taste The Feeling jingle.
One Line SalesPitch:
It’s original and interesting
Style (similar products and graphical style):
Our advert is similar to the snickers adverts where he eats a snickers and feels better, this is done
on purpose as I like the format of the snickers advert as it really makes the product seem powerful
in some way, and I feel like this is the point of it.
Audience:
My audience are people in a ranger of about 10-40 as coca cola can really be drunken by anyone
but people between those ages are the safest drinking it as it will affect them the least, the gender I
am targeting is both Male and Female, as either can enjoy a coke just as equally, I am targeting
middle class and lower class people mostly, but obviously anyone from upper class can buy and
enjoy the drink, the psychographic are people who listen to the radio and enjoy drinking fizzy drinks
a lot.

2. Legal & Ethical Considerations:
Our advert isn’t offensive in the slightest, however it does include war sounds, so that may be taken
in a bad way? But other than that it isn’t offensive as far as I know, there are no parts in the advert
which would offend Religions or any other social groups either.