This document is a weekly log by Leticia Lopes for her interior design product project. In week 1, she decides her product will be a magazine or book for young adults interested in interior design. She worries about having enough interesting content. In week 2, she researches influences and audiences to develop her ideas. She creates a survey to learn about her target audience. In week 3, she analyzes the survey results but realizes she needs more specific audience research. She will focus on tutorials to create a scale model for the project.

1. Daily Week
Leticia Lopes

2. Week 1
I’ve decided that this product is for young adults and adults as well as it will be a magazine for those that are interested in
Interior Design. I haven’t decided yet the area that I will be working on such as magazine or a book. I feel like the book is
easiest than the magazine as it doesn’t actually have layout, it is free to create however I intent to but I also like the idea of
creating a magazine, using an existing layout as a base to produce my own. Another thing about magazine is that I have an
idea of how it might look like but I still unsure of how to create the book. This might change over the weeks and I might
feel free while creating the book instead of the magazine. Creating this book is important to me because it will be the last
project that I will be working on that is about demonstrating my ideas through Photoshop. Whereas at the university I will
be focusing on developing new skills to become an interior designer. Alternatively, this might be challenging because I
chose to create an interior design product which is different from my past projects as I always ended up doing about
fashion. However, having learned, I now feel like it will be worth connect my skills to something new, I will be learning
through each process of collecting information about interior design.
What worries me the most is not having enough interesting content to make the book complete and appealing to the
audience that I have chosen. I haven’t completely thought about the written part and this is what worries me the most
during this project. To knowledge this I intent to research plenty of information that will help me have an idea of what will
be interesting to talk about in the book.
This week I have focused on researching about potential influences on my product. I looked into photographers, graphic
designers and interior designers which has helped me develop an idea for this project. For me, the most useful element
were knowing about the colour theory which I didn’t know about it before, it shows how the colours express the moods
and what they are trying to pass through. I think that I will be focusing on knowing more about interior designers, what
makes them decide each aspect from the space. I will be always looking into magazine and book covers to see closely what
elements makes the page interesting and eye catching. During this week I’m planning to carry on researching different
existing products that will be sort an inspiration for this project. I will be also looking closely about my audience and
audience research to know more about the audience of the existing products. I might finish this week creating a survey so
that I can have enough response for next week.
4th February 2020

3. Week 2
In this week I was focused on researching the right products Through this I was able to analyse the methods
and the aspects that they’ve used in the process. I was also able to collect a base idea about the content that
I will be including in my product such as tips of decorating and organize the space or DIY of how to make a
nice decorating item to use.
This week I also researched about my audience, I took a good look of how the existing products have
appealed their audience through their work and what aspects it was catching my attention to read that
specifically product. Most of them was because of the colours and the layout, because of that I’ve also
decided that I will be using a mix of neutral colours and a different layout on each page so that the pages
could look even more interesting than what I had planned. The audience secondary helped me to visualize
the audience from different products. My main intention was search a diversity of products such as books,
magazines, portfolio and websites that helped me collect different ideas for this new project.
However, I also created a survey to collect responses from my audience. While analysing the survey, I was
able to see that the majority of my audience are young adults aged 18-24 years old which I was considering
make the product appealing to them. For the survey I tried to get different questions that will be helpful and
relevant to this product. I gave the questions that the audience will be answering with their own opinion
about certain things but at the same time, it will also help me decide parts of my project. For example, I asked
them about their favourite part of the house and the majority said bedroom, for that I can build only a scale
model from a bedroom and use a decoration related to the season that they have chosen the most which was
spring. Next week I will be researching closely of how to create this scale model so that I can have a base idea
of how to create it along with the furniture. I will also be researching experiments to try on as I will also try
different methods of creating a nice background. I feel like this will help me achieve what my audience is
expecting and also what I’m planning to create.
11th February 2020

4. Week 3
Through my research survey I was able to analyse closely my audience’s opinion about important
aspects of my project. However, I should have done an interview with a specific audience so that I
could get more information about their taste and opinions about interior design. This would help
me decide what would be appealing for that specific person and in what aspects would make the
product appealing for them. The main strengths of researching is being allowed to explore into
different products to see how they have done and why they have done certain decisions which
leaded them to a good product that is appealing to that specific group of audience. I was able to
analyse and understand a bit more about their work and through this I collected different ideas to
use on my own work.
For now I believe that I need to focus a bit more about existing products, this now will be
tutorials that will help me create properly the scale model. I also need to research a bit more
about the interior design trends so that I can get more information about what is on. It will be
helpful achieving this information as I will be writing about in the pages and it will help me
through the small decisions that I have to make for the scale model. Until now it has been quite
difficult to find existing products that will be similar to mine. Some of the products that I’ve found
are magazine and portfolios, my idea is to create a book that will allow me to go further without
any layout to follow or any specific rules that will nominate what the product is. I couldn’t find a
audience kit for books that I researched it was quite hard to find it so I decided to just look into
the existing ones that I looked before and also creating a survey helped me a lot in this project as
I asked my audience only what would be helpful for me.
25th February 2020

5. Week 4
In this week I started my problem solving and through this I could analyse the possible problems that might
happen while producing the product. I looked at an existing problem solving so that I could have an idea of
how to make it as we never did this before. I thought it would be more complicated but it seemed very
straightforward as the main objective of this is to analyse the problems and try focus on the solution for that
specific problem. I was also able to research a bit about the professional printing as I still not sure where I will
be printing my work once I finish the product. However, this is something that I still need to research about
and look carefully the place where I will be printing my work. This week I will try find a trustworthy place to
print my work, a place where someone that I know printed before and know how they work if it is a good or
poor quality.
The biggest problem that I’m currently concerned about is making the scale model. I need to make a bit of
research to see the specific things that I will be making so that I can start producing it as soon as possible. I
want to have it completely finished before start producing the rest of my work because I will be using the
scale model as a main image of my book. For this I decided that I will start make the scale model this weekend
creating steps by steps in case that I change my mind of what I want to make. I also need to complete this
step as if it doesn’t work, I still have plenty time to work on my backup plan which is find a good place to take
the pictures that I need. I believe that this is the reason of doing a problem solving, to have always in mind
what can happen and have a plan in case it happens to avoid missing deadlines and get stressed about it.
I like how in each section I get a different idea of the things that I’m considering create in this project. For
example the area where I will be focusing on, I already decided what to focus on while making it, I know what
it will make the product appealing for my audience. My project so far is going as I planned, I didn’t miss any
deadlines which I like to keep in mind. I’m now focusing on make it different from the last projects that I
made. This week I also was able to acknowledge new skills through the experiments, I feel like that this will
make my work unique.
3rd March 2020